Every company has a business offer consisting of unique selling points, features, benefits, guarantees, promotions, calls to action, proof testimonials and qualifications. Even if your competitors are very similar, ad text results show what parts of your business offer and copy appeal to your prospects and customers.
Key metrics such as click-through rate, conversion rate and conversions per impression highlight ways to refine adverts. A/B test results show the best ad text versions while multivariate test results display the performance of ad elements like headlines, descriptions and even wording and phrasing. Understanding the costs and conversions for each ad text and ad part is critical for making sure the most useful parts of your business offering and copy get emphasized.