The Google Adwords Display Network made up of millions of websites that sell advertising inventory space through Google Adsense.
More than just Adwords experts for Google Search, One PPC can help you target new customers across the whole of the Google Display network to grow your brand and increase leads and sales.
Remarketing can target past website visitors as they browse websites across the internet. Build remarketing conversion funnels to retarget all your site visitors or only the most engaged audiences- using engagement metrics such as average time on site and pages viewed.
One PPC bid on past website audiences in the same way as keywords to optimise towards advertising goals like CPA, ROAS or brand.
Target people across the internet that are In-market for the services or products you offer. Reach people with commercial intent while they are comparing or researching before making a search or the purchase decision.
One PPC provides expert Adwords setup for in-market audiences and optimise for both costs per acquisition & brand advertising.
Adwords Managed Placements show ads on select websites of your choice that your customers or known target audience visit. Show adverts across the website, or only on pages about content related to your services or products.
Adwords experts One PPC provide advanced setup like combining website placements with your remarketing audience, or in-market audiences, similar audiences and more.
Adwords Contextual Placements match your ads to websites with targeting such as keywords, topics, remarketing and in-market audiences. Connect with your audience precisely when they show interest. Ads get matched to the central themes of each web page considering factors such as text, language, link structure and page structure.
Adwords Similar Audiences expand your reach by targeting people who have shared interests with people on your existing remarketing lists. Adwords Similar Audiences targeting work in the same way as Facebook Lookalike audiences – both are more effective when the audience has at least one particular interest. Similar audiences can also use advanced combination targeting with other audience characteristics for cost per acquisition optimisation.
Adwords Topic targeting is a close cousin to interest categories but based on websites rather than audiences. Topics are themes including products, services, industries and ideas. As content across the web changes over time, the pages on which your ads appear can change with it. Get exposure on many relevant websites to without needing to target them one by one by one. Target your industry by the most relevant topics to show your ads on groups of relevant sites on the Google Display Network. Combine with advanced combination targeting with other audiences.
Adwords Gmail Ads is a new display channel. Most of the display targeting options work with Gmail Ads including keywords, affinity audiences, demographics, topics and similar audiences. The advertising cost per clicks is low so it’s a great time to experiment with this platform before more advertisers enter the auction! Affinity Audiences Adwords Affinity audiences can be used to increase brand by letting prospects become aware of your company. Interest categories are used to select target audience across the Google Display Network Affinity audiences are aggregated lists of people that have shown interest in a particular topic in the past. Select from a range of life style interest categories that Google believe are interested in such as car enthusiasts , travel, entertainment and many more. Affinity audiences were originally built for businesses currently running TV ads who would like to extend the reach of a TV campaign online.
Adwords YouTube Video ads appear before and during other videos on YouTube, as well as and in search results. Video ads campaigns for YouTube are created within Adwords. Videos are uploaded to YouTube and then used as adverts. YouTube has the traditional bidding techniques- as well as true view. True view bidding means that if the ad is skipped before 30 seconds (or the end), there is no charge. YouTube has built-in Analytics to see how your ad performs on YouTube to make any adjustments.
The Google Analytics Audience Builder lets you build website audiences based on your aggregate website profile.