The Google Adwords Display Network (GDN) is made up of millions of websites that show Google and other third party adverts. As seasoned Adwords experts both for Search and Display, One PPC can help you target new customers across the whole of the Google Display network to grow your brand and increase leads and sales.
One PPC design a remarketing conversion funnel by segmenting your website user audience based on levels of engagement. Retarget all your site visitors or only the most engaged audiences as they browse sites across the internet.
One PPC bid can help you retarget website audiences, and optimise towards advertising goals such as CPA, ROAS or brand.
Target people across the internet that are In-market for the services or products you offer. Reach people with commercial intent while they are comparing or researching before making a search or the purchase decision.
One PPC provides expert Adwords setup for in-market audiences and optimise for both costs per acquisition & brand advertising.
Adwords Managed Placements show ads on select websites of your choice that your customers or known target audience visit. Show adverts across the website, or only on pages about content related to your services or products.
Adwords experts One PPC provide advanced setup like combining website placements with your remarketing audience, or in-market audiences, similar audiences and more.
Adwords Contextual Placements match your ads to websites with targeting such as keywords, topics, remarketing and in-market audiences. Connect with your audience precisely when they show interest. Ads get matched to the central themes of each web page considering factors such as text, language, link structure and page structure.
Adwords Similar Audiences expand your reach by targeting people who have shared interests with people on your existing remarketing lists. Adwords Similar Audiences targeting work in the same way as Facebook Lookalike audiences – both are more effective when the audience has at least one particular interest. Similar audiences can also use advanced combination targeting with other audience characteristics for cost per acquisition optimisation.
Adwords Topic targeting is based on types of website content. As content across the web changes over time, the pages on which your ads appear can change with it. Target your industry by selecting most relevant topics for your products or services. Combine topics with other Display targeting options
Adwords Gmail Ads show adverts within Gmail. Most of the standard display targeting options work with Gmail Ads including keywords, affinity audiences, demographics, topics and similar audiences.
Use Video adverts instead of text, image or responsive ads. Run video ads on Youtube as well as across millions of websites that make up the Google Display Network (GDN). Use traditional Display targeting options such as in-market audiences, managed placement channels, contextual keywords, topics, affinity.
The Google Analytics Audience Builder lets you build website audiences based on your aggregate website profile.