Google Shopping campaigns use Product Listing Ads instead of text ads for product searches on Google. PLA Ads will show the customer a picture of your product, price and your store name before clicking. Searchers who click on product listing ads are more qualified and can, therefore, have a higher conversion rate. After clicking on the product listing ad- the searcher is sent to that product page on your website. Google Shopping uses product titles (and other product attributes) for targeting ads to search terms- instead of traditional keyword targeting used by text ads. Run text ads with search campaigns and Shopping PLA ads to increase sales volume. Both text and product listing ads can appear for the same search, and take over more space on the search results page.
Google Merchant Center is used for uploading your shop and product data to Google to make it available to Google Shopping and other Google services such as dynamic ads across the display network.
Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmastersto check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console.
Keyword targeting using text ads can still be used to show text ads on the same search terms results page- at the same time. Use text ads and product listing ads on the same SERP to take up more space on the page- and drive more of your best traffic to your website .Google Shopping Ads match relevant search terms with your product titles instead of using keywords.
Dynamic Search Ads – Ads targeted based on your website content. Use the content of your website to target searches instead of keywords. They look like text ads, but headlines are dynamically generated from the search phrase and your website content and landing pages are dynamically selected from pages on your website. Dynamically create and show ads for pages on your website without using keywords. Dynamic Search Ads complement your existing keyword-based campaigns to deliver more clicks and conversions with less effort. Dynamically create and show ads for pages on your website without using keywords. Dynamic Search Ads complement your existing keyword-based campaigns to deliver more clicks and conversions with less effort.
Track e-commerce sales in Google Analytics by traffic source and medium to measure return on investment.