Google Shopping Management

Optimisation for revenue and profit targets.

Monthly Pricing

Why Adwords Shopping Ads?

Google Shopping Setup & Management

1. ADVERTISING RESEARCH & ANALYSIS

Business Analysis +

We understand your business offering and USP's, target customers and results from any other market channels used.

Shopping Audit +

We review your Adwords account to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.

Product Pages +

We review your website and Google Analytics data to highlight possible anomalies that could limit the effectiveness from the outset.

Competitor Research +

We research your competitors advertising presence to learn where they are getting the most traffic from.

2. BUILDING & CONFIGURING YOUR ACCOUNT

Shopping Settings +

We configure the bidding strategy that best fit your products and advertising goals.

Shopping Structure +

We organise your campaigns in a retail-centric view of your products. Initially we organise your shopping campaign by Google category, retail brand or product type. Then we subdivide further using the product attributes that is most meaningful for the products you offer. We may also use custom labels depending on the number of products. Finally we set bids at the product ID/SKU level based on the return on ad spend.

Manage Data Feed +

We complete a quality check on your current data feed. for Google Merchant Centre. If you don't already have a data feed we build and  optimise this using our Shopping Data Feed Manager. All we require is an xml url of your product catalogue, and we can add in both any missing mandatory and optional  product attributes not updated in your shopping cart

3. ADWORDS CONVERSION TRACKING & GOOGLE ANALYTICS

Google Analytics +

Track sales using Google Analytics e-commerce from all traffic sources including Adwords.

Revenue Tracking +
In order to be manage and improve the campaigns, we use  conversion tracking to record sales revenue with Adwords.. This customer conversion data is then used to optimise Google Shopping .
Sales Reporting +

Scheduled weekly and  monthly reports showing  your companies total sales revenue and costs. SKU/Product ID sales reports showing ROI by product. Keyword and search terms report showing keyword by cost and revenue. Each report is taken directly from your Adwords and Google Analytics accounts. account including performance comparisons over time.

4. ADWORDS MANAGEMENT, TESTING & OPTIMISATION

Bid by SKU/ID +

Shopping campaigns can be organised using a hierarchical structure of product attributes. For example segment by Google Category, Product Type or Brand. Then subdivide by other product attributes to provide a retail centric inline with your website and/or catalogue.

The final sub-divide will be product ID/SKU which makes it easier to bid by product ROI instead of by category.

Search Term Analysis +

We analyze the search terms your ads appear for and optimize them for higher conversions.

Exact Match Negatives +

Google Shopping does not use keywords, and therefore has no match type other than the default broad match. We setup exact match negative keywords combined with standard broad match negatives to ensure your ads don’t appear for irrelevant searches on Google. This boost your CTR and gets your product adverts into more competitive auctions.

Campaign Expansion +

Expanding your campaign to cover more searches and providing a higher ROI is the cornerstone of our service.

Adwords Shopping Features Summary

Google Shopping campaigns use Product Listing Ads instead of text ads for product searches on Google. PLA Ads will show the customer a picture of your product, price and your store name before clicking. Searchers who click on product listing ads are more qualified and can, therefore, have a higher conversion rate. After clicking on the product listing ad- the searcher is sent to that product page on your website. Google Shopping uses product titles (and other product attributes) for targeting ads to search terms- instead of traditional keyword targeting used by text ads. Run text ads with search campaigns and Shopping PLA ads to increase sales volume. Both text and product listing ads can appear for the same search, and take over more space on the search results page.

Google Merchant Center is used for uploading your shop and product data to Google to make it available to Google Shopping and other Google services such as dynamic ads across the display network.

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmastersto check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console.

Keyword targeting using text ads can still be used to show text ads on the same search terms results page- at the same time. Use text ads and product listing ads on the same SERP to take up more space on the page- and drive more of your best traffic to your website .Google Shopping Ads match relevant search terms with your product titles instead of using keywords.

Dynamic Search Ads – Ads targeted based on your website content. Use the content of your website to target searches instead of keywords. They look like text ads, but headlines are dynamically generated from the search phrase and your website content and landing pages are dynamically selected from pages on your website. Dynamically create and show ads for pages on your website without using keywords. Dynamic Search Ads complement your existing keyword-based campaigns to deliver more clicks and conversions with less effort. Dynamically create and show ads for pages on your website without using keywords. Dynamic Search Ads complement your existing keyword-based campaigns to deliver more clicks and conversions with less effort.

Track e-commerce sales in Google Analytics by traffic source and medium to measure return on investment.

Adwords Shopping Management: Monthly Plans

We only believe in providing comprehensive service. We provide flexible pricing based on Adwords shopping features managed- and your advertising budget. We work with you to select the most relevant features for your industry and target market. Fixed monthly pricing is listed below for example budgetary purposes-we also offer custom plans. Specialist plans are listed on each each of the other services pages.

 

Shopping Monthly Plan
£
  • Shopping Budget
  • Google Analytics Management
  • Google Shopping Management
  • Google Merchant Center Management
  • Google Search Console Management
Custom Quote
Shopping Growth
£75
  • Less than £300
  • -
  • -
Schedule Callback
Shopping- Advanced
£150
  • Less than £1000 Pounds
Schedule Callback
Shopping- Everything
£250
  • Less than £5000
Schedule Callback
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All plans have no initial setup fees other than the monthly management fee. If you spend more than 10K per month on Adwords Shopping , pricing is provided upon request as either a fixed monthly price or an hourly rate.

As a one stop PPC firm, we also work with Bing Ads Shopping and Facebook Dynamic Product Ads.

Datafeed Analysis

FREE REVIEW

Customer Testimonials

One PPC Ltd provided a first class service, they understood the brief & executed the project in a timely, professional manner. We would highly recommend their services to any company seeking to improve their online presence.

Wendy M Crystal Parade

Again, extremely good service and very beneficial to our business. Have been highly professional in this project. Very knowledgeable and I have already recommended them to some of my contacts.

Mark N Engraving Excellence

Why One PPC Ltd ?

Adwords Ecommerce Management FAQ

Types of audit reviews available +

We offer written and screen share audits. The screen share audit is covered in more detail on its own page.

Is my company eligible for the free audit +

To be eligible your company should have used Adwords for over 30 days.

Are the audits free +

Yes. Both the written and live audit are free and non obligation.

What do I need to provide? +

Temporary read only access to your Adwords account and Google Analytics. We provide assistance to this upon booking the audit.

What happens after the free audit +

The next step is to signup for monthly management. This is of course 100% optional. Budgetary pricing for monthly management is provided on our services pages,

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One PPC Ltd. 112 Mountwise, Newquay, Cornwall, United Kingdom. Tel: 01637 800 469