AdWords for local services

Get Found by more local customers

Monthly Pricing

Are you a services company looking for more leads?

Every day prospective customers are searching in Google for local service companies such as  solicitors, builders, locksmiths, accountants, architects, car hire, dj hire, gardeners, carpet cleaners and pretty much every other local industry where it is important to meet customers in face to face locations.  We also help companies with regional and national offices target the growing market of local searches.

Why One PPC Ltd ?

Customer Testimonials

Trusted By UK Local Brands

Great service as usual.

Desmond D Clean and Cleaner

Great service. Got everything set up as I need to. Will be going back for further work in future.

Mark S Stewart Accounting

Advertising Approach

1. LOCAL ADVERTISING RESEARCH & PLANNING

Company Analysis +

We learn about your local business offering and geographic target market to understand the ways a prospective customer could find you.

Website Review +

We review your company’s website and how your business offering is conveyed on the landing page.

Local Competitors +

We research your local competitors in Google to assess their advertising footprint

AdWords Review +

If you already use Adwords, we list the short term quick wins- as well a long run plan for ongoing growth.

2. BUILDING & CONFIGURING ADWORDS

Advert Copy +

We write ads to test which parts of your company’s offering appeal most to prospects and customers.

 

 

AdWords Setup +

We setup local geographical targeting, bidding strategy and ad scheduling that best suits your company and advertising goals.

Account Structure +

We set up your Adwords based on your goals and our experience. We set up local geographical targeting and ad scheduling to best suit your company’s advertising goals.

Keyword Research +

We identify keywords that your prospective customers use to find the services your company offers. For example, if you are a local accountant in Manchester, they can use keywords such as local accountant, accountant Manchester, accountant company, accountant services etc.

We use the Google Keyword Planner and Google Webmaster to identify a short list of keywords to start with.

3. ADWORDS MEASUREMENT AND ANALYSIS

Google Analytics +

We use Google Analytics to analyse geographic performance and leads by marketing channel. We identify anomalies such as pages with high exit rates or bounce rates.

Conversion Tracking +

We record the web to lead forms, calls from ads and calls from the website to increase leads or reduce cost per lead. Conversion tracking also gives you a better understanding of the advertising results.

Reporting +

Want to know how your account is performing? No Problem! We schedule weekly and monthly reports showing advertising costs, conversions (leads) and related key performance indicators. All reporting is taken directly from Google AdWords & Analytics.

Ad Extensions +

We setup Location Extension, Call Extension, Sitelinks, Callouts, Prices, Structured snippets help improve adverts, increase CTR and take up more space on the page

4. ADWORDS MANAGEMENT, TESTING & OPTIMISATION

Ad Testing +

We will test 2 to 3 ads in your most important ad groups at all times to help combat ad fatigue and improve conversions.

Keyword Expansion +

A keyword list is never complete. We continuously expand your existing keyword list as we acquire new data.

Search Term Analysis +

We analyse the search terms your ads appear for and optimise them for higher conversions.

Campaign Expansion +

Expanding your campaigns to reach more clients and providing a higher ROI to make your advertising more successful.

Cost Effective Strategies

We are an advertising company in the UK with experience across a diverse range local industries.We can help just about any local, regional and national company with local advertising.

  • Research on your industry, company and competitors
  • Define advertising objectives, target market & strategy
  • Write ads for your local company offer.
  • Refine ad versions with a/b testing
  • Comprehensive keyword research
  • Set targeting for geographic location
  • Measure and optimise to meet advertising objectives
  • PPC company with over 5 years experience

PPC for Local Companies

Detailed audit of your account potential!

FREE AUDIT

Local Features Summary

The AdWords Search Network includes Google Search, Maps, Images and Groups. Ads are matched to search results pages using keyword targeting. For example, a search on Google for “Accountant London” will be shown an ad that uses this keyword. Search marketing is the most widely used area in AdWords. The Search Network is part of the Google Network, which encompasses all the web pages and apps where AdWords ads can appear.

AdWords Search partners extend the reach of standard Google Search ads to hundreds of non-Google websites. Ads shown on the Google Search partner websites’ ads can appear on search results pages, onsite directory pages or other pages related to a person’s search.

AdWords Display Remarketing helps you re-engage with prospects across the web to drive qualified traffic back to your website. Many website visitors do not convert into leads or customers on their first website visit. Some past site visitors will return to your website anyway and remarketing helps increase the return of qualified audience prospects while also increasing your local brand awareness. Show ads to past website visitors for up to 540 days, or for shorter periods such as  30 days.

Google My Business is a free service to help prospects find you on web search and Google Maps. GMB verifies name, address and phone number to confirm your business details. AdWords also uses GMB to show your phone number and address below your ads.

Google Search Console (Google Webmaster Tools) is used by company owners, webmasters, SEO and SEM professionals. It provides indexing status and visibility metrics of your website. Google Webmaster lists the amount of impressions and clicks your website pages are receiving in Google- and also what search terms are being used.

Track your local website visitors in Google Analytics. to measure levels of engagement. See the best performing landing pages, and the pages with the highest exit rate. See completed goal conversions which are recorded leads in Google Analytics by traffic source and medium.

Local search is when a search has local intention. This is a person looking for something that is specifically local. Local intent can be signalled by inclusion of the town or city name within the search phrase. For example “Accountants London”, “Builders London”. Search results pages with commercial intent are also becoming more local. This makes SEO easier for local and regional companies to get found and promote their services. Commercial intent can be signalled by words like company, prices, supplier, agency, practice and fees. For example accountant company, accountant prices, accountant supplier,, accountant practice and  accountant fees.

Monthly Local Plans

We only believe in providing a comprehensive service. We do so by providing flexible pricing based on AdWords features used and advertising budget. We work with you to select the most relevant features for your company’s industry and target market.

Fixed monthly pricing is listed below for budgetary purposes, we also offer custom plans.

Local Monthly Plans
£
  • AdWords Monthly Budget
  • AdWords Search Network
  • Keyword Targeting for Search
  • Keyword Targeting for Search Partners
  • Google Analytics Management
  • AdWords Display Network
  • Remarketing for Display
  • Google My Business
  • Google Webmaster Search Console
  • Local SEO Management
  • Bing Ads Local
Request Callback
Local Growth
£250
  • Less than £1,000 per month
  • AdWords Search Network
  • AdWords Display Network
  • -
  • -
  • -
  • -
Request Callback
Local Advanced
£350
  • Less than £2,000 per month
  • AdWords Search Network
  • AdWords Display Network
  • -
  • -
Request Callback
Local Everything
£550
  • Less than £5,000 per month
  • AdWords Search Network
  • Adwords Display Network
Request Callback
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All plans have no initial setup fees other than the monthly management fee. The pricing is vat exclusive.

30 Day Money Back Guarantee

We back up our work with a no quibble, 100% money back guarantee – if you are anything less than highly satisfied within 30 days, let us know and we will provide a full refund*.

Local services FAQ

What is cost per click vs cost per lead +

Cost per click is what you pay each time someone clicks on your Google adverts. Bidding is set at keyword level. Cost per lead is the average cost for every lead generated by Adwords.

How are leads recorded? +

A conversion or completed goal, is a lead recorded in Adwords and Google Analytics. This can be a lead enquiry from your website contact form or a telephone call.

What do I need to provide? +

Temporary read only access to your Adwords account and Google Analytics. We provide assistance to this upon booking the audit or new account setup.

The next step is to signup for monthly management.

How do I cancel or pause the monthly service? +

We just require 7 days’ notice before the next month’s renewal date. If you wish to pick up again in the future, we can continue then.

Free Quote

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One PPC Ltd. 112 Mountwise, Newquay, Cornwall, United Kingdom. Tel: 01637 800 469