Bing Ads Management

Increasing paid search traffic by 5%-15%

Monthly Prices

One PPC Bing Management Process

1. BING ADS RESEARCH, PLANNING & IMPORTING

Bing Ads Audit +

If you are already using Bing Ads we audit your account to compare similarities in performance between AdWords and Bing ads. We create a plan for ongoing management to determine which areas should be synced and which should be managed separately with Bing Ads.

Bing Ads Sync +

If you are already using Bing Ads we audit your account to compare similarities in performance between AdWords and Bing Ads. We create a plan for ongoing management to determine which areas should be synced and which should be managed separately with Bing Ads.

Scheduled Reporting +

We schedule automatic weekly and monthly reports which take data directly from your Bing Ads and Google Analytics accounts. This reporting gives both summary and detailed breakdown with text, images, charts and more.

2. IMPORTING & CONFIGURING YOUR BING ADS ACCOUNT

Bing Ads Settings +

We retain the settings from your Adwords account including geographical targeting and custom ad scheduling while changing other areas when appropriate such as bidding strategy.

Ad Copy & Creative +

We initially start with the same ads used in AdWords. We may sync changes with AdWords or apply changes within Bing Ads depending on variance.

Ad Extensions +

We setup Bing Ads ad extensions such as location extensions and Sitelinks to improve the base advert as well as take up more space on the page!

3. BING ADS CONVERSION TRACKING & GOOGLE ANALYTICS

Google Tag Manager +

We use Google Tag Manager to setup the Universal Bing Ads conversion tag which runs on all pages, with goals completed on key pages.

Conversion Tracking +

We use Bing Ads conversion tracking and goals to record leads or sales within Bing Ads. We optimise Bing Ads based on performance differences when compared to AdWords while regularly syncing  changes with  applicable new setup updates made in AdWords.

Google Analytics +

Using Google Analytics to enhance Bing Ads reporting shows us what happens on your website after your Bing adverts are clicked on. This helps us measure which areas of the Bing Ads account are working best as well as areas that can be improved.

We use Bing Ads tagging to separate paid and organic traffic from paid Bing Ads traffic in Google Analytics.

Search Term Analysis +

We analyse the search terms in Bing Ads to identify new positive or negative keywords that are not used already in AdWords/Bing.

4. BING ADS MANAGEMENT, TESTING & OPTIMISATION

Bids & Budgets +

We start with the bids used in Adwords and then adjust based on performance to advertising goals.

Ad Testing +

Initially we start with the same Ads in Bing Ads while testing and optimising based on differences. We test a control ad version against another 1 to 2 advert versions to get the best mix of CTR, conversion rate and conversions per impression with AdWords.

Keyword Expansion +

A keyword list is never complete. We continuously expand your existing keyword list as we acquire new data.

Campaign Expansion +

We introduce appropriate targeting options such as search remarketing to retarget past website users as they search in Bing or Yahoo.

Expanding your account to cover all the relevant feature and options, while providing a higher ROI is the cornerstone of our service.

Bing Ads Management

Detailed audit of your account potential!

Why Bing Ads?

If the AdWords Search Network is already performing well for your company, it is probable that Bing Ads will also do well. Bing Ads can make up between 5-15% of the search volume of Google by running on Bing Search and Yahoo Search. Bing Ads can have less advertising competition making cost per clicks lower. Bing Ads have also finally released remarketing for search- as well as Bing Shopping in the UK.

Bing Ads Management

We are a Bing Ads accredited professional, and provide monthly Bing management plans for all company sizes. We have vast experience managing Bing Ads in conjunction with AdWords.

Client Testimonials

Very impressed thus far - just need to perfect the reporting but otherwise excellent.

Richard C Arc Property Solicitors

Great work everymonth thanks!

Jeremy E. Picture Motion Pictures

Bing Ads Features Summary

Bing Ads Remarketing for search works in the same way as AdWords Remarketing Lists for Search Ads (RLSA). Bing Ads remarketing lets advertisers retarget past website visitors from all traffic sources when users search on Bing or Yahoo. Bing Search Remarketing campaigns use keyword targeting combined with your website visitor audience to match relevant search terms with your ads. Bing Shopping remarketing campaigns use product titles combined with your past website audience to match your ads with relevant search terms. Remarketing for search can be used to increase qualified traffic from wider search terms- or to increase or reduce bids based on performance. Bing Ads do not yet have display remarketing in the UK.

The Bing Ads Search Network includes Bing Search, Maps, Images and Shopping. Ads are matched to search results pages using relevant keywords. For example, a search on Bing or Yahoo for “car hire company” will be shown an ad that uses this keyword. Standard search campaigns use text ads to match keywords with search terms.

Bing Remarketing for search works in the same way as AdWords Remarketing Lists for Search Ads (RLSA). Bing Ads remarketing lets advertisers retarget past website visitors from all traffic sources when users search on Bing or Yahoo. Bing Search Remarketing campaigns use keyword targeting combined with your website visitor audience to match relevant search terms with your ads. Bing Shopping remarketing campaigns use product titles combined with your past website audience to match your ads with relevant search terms. Remarketing for search can be used to increase qualified traffic from wider search terms- or to increase or reduce bids based on performance. Bing ads do not yet have display remarketing in the UK.

Bing Product Ads with Bing Shopping Campaigns get your ads noticed with visually dynamic product images, text, pricing and company name. Bing Product Ads and AdWords Product Ads are very similar in the display of ads and feed management. Product Ads helps deliver essential information about product offers that will help users make informed decisions before clicking on the ads. Product Ads take product data from the Bing Merchant Centre catalogue that is scheduled daily to keep information up to date.

Bing Merchant Centre allows you to create a catalogue, which includes images and other information about your product attributes, so that your products can display on Bing. Bing Merchant Centre is a tool for uploading your shop and product data to Bing and making it available to Bing Shopping

Bing Places for Business enables local and regional business owners to add a listing for their company office which can be found in Bing. Bing Ads location extensions also use Bing Places to show for searches with local intent.  This will show your address and telephone number below text ads on search. If your business has multiple locations you can add them in one go using the bulk upload tool.

Bing Webmaster is similar to the Google Search Console (previously Google Webmaster Tools). It allows webmasters, company owners, SEO and SEM professionals  to check indexing status and optimise visibility of their websites.

Use Google Analytics to track Bing paid traffic separately from organic SEO Bing and Yahoo traffic.

Implement the Bing Ads UET tracking script with Google Tag Manager. One PPC is a Bing Ads agency and company in the UK with vast experience managing Bing Ads in conjunction with AdWords.

Bing Ads Management

Bing Ads Monthly Plans
£
  • Bing Ads Monthly Budget
  • Google Analytics Management
  • Bing & Yahoo Search Network
  • Keyword Targeting for Search
  • Bing Remarketing for Search
  • Bing Shopping
  • Bing Business Places
  • Bing Webmaster
  • Bing Merchant Center
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Bing Growth
£75
  • Less than £200
  • Bing & Yahoo Search Network
  • -
  • -
  • -
  • -
  • -
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Bing Advanced
£150
  • Less than £1000 per month
  • Bing & Yahoo Search Network
  • -
  • -
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Bing Everything
£300
  • Less than £4,000 per month
  • Bing & Yahoo Search Network
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All plans have no initial setup fees other than the monthly management fee.

Bing Ads FAQ

Managing Bing Ads with AdWords +

Typically we manage Bing Ads in conjunction with Adwords. We import and sync updates within Adwords, while making changes where discrepancies exist between accounts.

Recording Leads or Sales in Bing Ads +

We setup the Bing Ads UET conversion tracking pixel using Google Tag manager or provide the code for manual insertion by your web developer.

How do I start? +

One PPC can access your Bing Ads and Google Analytics account, or we can use your logins if this is easier for you. We provide assistance with this upon commencement of the work.

Payment Terms +

The next step is to signup for monthly management. This is of course 100% optional. Budgetary pricing for monthly management is provided on our services pages,

Why One PPC Ltd ?

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One PPC Ltd. Treloggan Lane, Newquay United Kingdom, TR7 2FP  Tel: 01637 800 469