Adwords Search Terms Report Tips for Optimisation

What is the search terms report in Adwords? These are the actual searches entered into Google by the people who click on your Google Ads.  Thes search terms report is available for all Google search network campaigns including Text Ads, Shopping Ads, and Dynamic Search Ads- as well as RLSA audiences. Text ads for Google…

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How to improve Adwords Quality Score

Quality Score is an estimate of how relevant an advertisers keywords, adverts, and website landing page are to a person who sees and clicks on your ad. Quality score is important because it impacts on the cost traffic paid for- as well as the amount of traffic received. Higher quality scores typically lead to lower…

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How to Write New Ad Copy

Ad Copy Split testing has revolutionised advertising. Running more than one version of the advert, lets advertisers see what appeals most to their prospects and customers with concrete quantitative data. Online PPC platforms such as Adwords, Bing, Facebook, Twitter, Linkedin offer A/B testing of adverts.   Split testing means that advertising assumptions can be tested, proven,…

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YouTube & Video Ads Tips

What is YouTube Video ads? YouTube is ranked as the 2nd most popular search engine in the world next to Google. YouTube as a company was acquired by Google many years ago. Since that time Youtube advertising has been moved across into Adwords- to be managed within Adwords. Videos are uploaded to YouTube and can then used as…

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Gmail Ads Tips

Adwords Gmail Ads is a newer Google Display Channel. Most of the display targeting options work with Gmail Ads including keywords, affinity audiences, demographics, topics and similar audiences. Remarketing to past website visitors list is not supported, however remarketing to your customer email list is possible. Gmail Ads offer four types of ads types. Gmail image template: Single Banner…

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Adwords Display Topics Tips

What is Google Adwords Display Topics Targeting? Topics are a directory of website themes around products, services, industries, and ideas. Target your industry by the most relevant topics to show adverts on groups of relevant sites on the Google Display Network. Topic targeting is like interest targeting such as in-market and affinity targeting, except based on…

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Adwords Contextual Placements

Contextual placement is targeting based on website content- instead of selecting managed placements individually. Content Keywords targeting is showing your adverts next to related content across the internet and Google Display Network. Adverts get matched to the central themes of each web page considering factors such as text, page structure, link structure and language. This…

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Placements Targeting (Banner Ads) on Display Sites

What are Google Adwords Display Placements (colloquially known as banner ads) The Google Display network consists of hundreds of thousands of websites across the internet that can show adverts through Google Adsense. Websites that have large or niche audiences can make money selling ad inventory space on their websites. Google Display has lots of targeting…

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Adwords Similar Audiences

Adwords Similar Audiences have shared interests with your past website users. Increase your advertising reach by targeting people that have shared characteristics with your prospects or customers. (Website user prospects vs. Converted Customers). Adwords Similar Audiences targeting- as with  Facebook Lookalike Audiences – are both are more effective when the audience has at least one…

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In-Market Audiences for Google Display

What is In-Market Audience Targeting? In-market audiences are segments that classify internet users based on their demonstrated in-market behaviour and purchase intent across the Google Adwords Display. Users are audiences grouped together based on an aggregation of sites that they have been interested in. Reach potential customers while they’re actively browsing, researching or comparing the categories…

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