In-Market Audiences for Google Display

What is In-Market Audience Targeting? In-market audiences are segments that classify internet users based on their demonstrated in-market behaviour and purchase intent across the Google Adwords Display. Users are audiences grouped together based on an aggregation of sites that they have been interested in. Reach potential customers while they’re actively browsing, researching or comparing the categories…

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DSA Dynamic Search Ads with RLSA

DSA ( dynamic search ads) uses your website content instead of keywords for targeting people searching in Google. When a DSA campaign works well, the targeting complements existing search campaigns that use keywords- rather than compete against them. DSA dynamically populates the advert title with content from your website that matches the search term. The landing…

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Adwords Shopping Tips

Google Adwords Shopping tips, practises, and quick win list.  Organise your Shopping campaign/s by product category, product type, brand or custom labels. Subdivide further by if lots of products- and finally subdivide by Product ID Bid by unique product ID- instead of other attributes. Make sure the product titles contain the main keywords – as…

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Adwords Search Remarketing (RLSA)

Remarketing for Search allows advertisers to retarget your past website visitors as they search in Google. Learn how your prospects and customers search in Google after they have been to your site, and improve how your retarget them. Remarketing lists for search ads can target past site users with unique bids, ad copy, and landing…

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Google Adwords & Facebook Ads Advertising Cornwall. 

ppc adwords cornwall

We are an online advertising company located in Newquay, Cornwall with clients across the United Kingdom, and some in the US and EU. We provide expert online advertising services in Cornwall for Google Adwords, Facebook Ads and Bing Ads. From local Cornwall business to regional,  national or international, we can help. Our focus is on Google…

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Adwords Certified Partner

adwords partner

Are you searching for a Google Adwords Certified Partner? One PPC is a Google Adwords Certified Partner in the UK- certified in all six of the available Adwords partner certifications. We currently maintain three of the 5 Adwords Specialisations. We have also maintained the required best practises for being a certified partner for the last…

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5 Adwords Tips for Small Business- Adwords SMB Guide Local Industry

If you provide a service where it is important to meet face to face, local searches are the low lying fruit.  Getting found by these prospects can result in a very high in conversion ratio- and be very profitable. Google organic (free listings). Google My Business– Show in both Search All and Google Maps -the…

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Adwords Remarketing Guide to Conversion Funnels with Google Analytics

Google Analytics makes it possible to get more sophisticated with remarketing and build audience remarketing conversion funnels. Google Analytics Audience Builder is used to define and segment your website traffic into meaningful audiences of based on their levels of engagement. Building simple or sophisticated lists from your site visitors into separate audiences for Adwords remarketing using…

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