Facebook Ads Management

Increasing brand awareness and customers

Monthly Plans

Why Facebook Ads

Facebook is ranked the 2nd most popular website in the world by average daily visitors and time. (Source: Alexa.com). Many of your customers are using Facebook and maybe your competitors as well. Grow your brand on Facebook with your company Facebook fan page, while also directing traffic back to convert on your website landing page.

Our Facebook Management Process

1. ADVERTISING RESEARCH & ANALYSIS

Business Analysis +

We start our Facebook Ads management process by understanding your business offering and USP's, target customers and results from any other market channels used.

Landing Page Analysis: FB & Website +

We review your website landing page, Facebook Page as well as Facebook Audience Insights and Google Analytics.

Competitor Research +

We research your competitors advertising efforts on Facebook, and notable strategies in Google.

Facebook Audit +

If you are already using Facebook ads, we review your Facebook advertising account to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.

If you are new to Facebook Ads, we complete Audience Research and create a plan for account setup.

2. BUILDING & CONFIGURING YOUR FACEBOOK ADS ACCOUNT

Audience Research +

Using Facebook Audience Insight and the Google Display Planner  we understand more about your website users such as demographics, interests and website visited.

Account Structure +

We organise your Facebook advertising account based on your performance history, business objectives, and our experience. We create campaigns using all the relevant targeting features , and optimise for CPA or brand advertising goals.

Facebook Settings +

We configure the Facebook campaigns with geographical targeting, custom ad scheduling and bidding strategy that best fit your business and advertising goals.

3. FACEBOOK CONVERSION TRACKING & GOOGLE ANALYTICS

Google Analytics +

We setup and manage Facebook campaign tracking in Google Analytics to compare referral vs paid Facebook traffic.

Google Analytics reports at Facebook campaign level within Google Analytics, and provides deeper insight into the Facebook data showing us what happens someone leaves Facebook to your website.

We analyze which areas of your Facebook account are working best and which areas require a change of tactics.

Facebook Conversion Tracking +

We use Facebook pixel conversion tracking for recording leads and sales, as well as to optimize your campaigns further.

Ad Copy & Creative +

We write ads to test which parts of your business offering appeal to your prospects and customers the most.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor each ad across your account to optimise ad copy across your account.

4. FACEBOOK MANAGEMENT, TESTING & OPTIMISATION

Budget Management & Bidding +

We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target CPA, ROAS or brand objective- so the areas with the best advertising return are spending the most budget

Facebook Ad Testing +

We test a control ad version against another 1-2 advert versions get the best mix of CTR, Conversion rate and conversions per impression.

Campaign Expansion +

Expanding your campaign get more reach and providing a higher ROI is the top of our minds.

Customer Testimonials

Trusted By Leading UK Brands...

One PPC has been great at setting up our campaign, highly recommended

Anthony O Easy Recovery

Thanks for you work. Will definitely be using you into the future!

Jason K Workout at Home

Facebook Ads Features Explained

Facebook Ads is a rapidly developing advertising platform with new features and techniques for finding new prospects and customers emerging all of the time.

Audience targeting is used to match ads with your customer profile. Some audience targeting options are more suited for campaigns with measurable cost per acquisition goals, while others are more suited for brand goals. As specialist Facebook Ads Agency we help you get the most out of Facebook advertising.

Remarketing on Facebook using website Custom Audiences (WCA) is a powerful way to grow your brand on Facebook while also driving people back to your site to convert into customers.

One PPC uses Facebook event tracking and custom goals to a segment your site audience based on their engagement levels using dimension and metrics such as pages viewed or session duration.

Facebook Customer list remarketing lets advertisers use their marketing database of known contacts. Targeting is achieved using hashed emails addresses, phone numbers, facebook users ids and mobile advertiser ids.

Customers get matched to people on Facebook with the same details.

Lookalike Audience targets people who are similar to an advertiser’s Custom Audience lists or Facebook page. Lookalike Audiences help you target people similar to your current customers on and off Facebook. Lookalike audiences find more people on Facebook who share traits — like location, age, gender, interests and behaviours— with your customers to expand your reach.

Lookalikes are more effective for reaching people lower in the marketing funnel than some of the other targeting options. Lookalike Audiences are a way to reach new people who are more likely to be interested in your business because they’re similar to your customers.

Behaviour Audiences are activities that people do on or off Facebook that is related to purchase intents, travel and device usage.

Behavioural audiences are constructed from both someone’s activity on Facebook and through offline activity provided by data from Facebook’s third-party partners Acxiom, Datalogix and Epsilon.

Interests may include things people share, pages they like and other activities on and off of Facebook. Interests can also factor in demographics such as age, gender and location, and combination interests can be created where an audience must have more than one shared interest.

People that are already interested are more likely to take action. Facebook has a vast range of interest categories like music, films, sport, games, shopping and others to help find the most interested people.

Create advanced combination audiences for cost per acquisition objectives.

Target people based on demographics like age, gender, relationship status, location, education, workplace and more.

Track Facebook Ads in Google Analytics in the same way as Adwords by reporting paid Facebook traffic separately from organic Facebook traffic.

 

We use Facebook Audience Insights and Page Insights to learn more about your target audiences, including aggregated information about geography, demographics, purchase behaviour, Age and gender, lifestyle, education, relationship status,  job role and more.

Audience Insights reveals trends about your current or potential customers across Facebook, whereas Page Insights shows the interactions with your Page (i.e., likes, comments and shares).

Facebook Management Review

identify the Quick Win Oppertunities

FREE ASSESSMENT

Monthly Facebook Ads Management Pricing

We only believe in comprehensive service, but do offer flexible pricing based on the Facebook features managed and the time required to do a great job. We working with our clients to choose the most relevant features for your industry, target market and advertising goals.

Fixed monthly plans are listed for budgetary purposes, we also provide custom plans or by the hour @£50.

FB Monthly Plans
£
  • Monthly Facebook Ads Budget
  • Google Analytics Management
  • Demographic Targeting
  • Website Remarketing
  • Email Remarketing
  • Lookalike Audiences
  • Behaviour Audiences
  • Interests Audiences
  • Combination Targeting
  • Image Creation
Request Callback
Facebook Growth
£150
  • Less than £500 Per Month
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Request Callback
Facebook Advanced
£250
  • Less than £2,000K per month
  • -
Request Callback
Facebook Everything
£350
  • Less than 5K
Request Callback

*If you spend more than 5K per month on Facebook, we provide pricing upon request.

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FAQ Facebook Management

Do you provide Facebook Ad Audits? +

We offer written and live screen share Facebook audits.

What do I need to provide? +

Temporary access to your Facebook Ads account and Google Analytics. We provide assistance to this upon booking the audit.

What happens after the free Facebook Ads audit +

The next step is to signup for monthly management. This is of course 100% optional. Budgetary pricing for monthly management is provided for budgetary purposes on above, and we also offer custom plans. .

How to Cancel Monthly Management +

We just need 7 days notice before the next months renewal date if you wish to stop using our services.

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Free Live Audit
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Facebook PPC
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One PPC Ltd. 112 Mountwise, Newquay, Cornwall, United Kingdom. Tel: 01637 800 469