Facebook is a the worlds largest social media platform with billions of users worldwide. Facebook Ads are a sponsored advertising method of targeting Facebook users based on their demographics, interests, your past website visitors and more.
Facebook Ads is a rapidly developing advertising platform with new features and techniques for finding new prospects and customers emerging all of the time. Some audience targeting options are more suited for measurable cost per acquisition goals, while others are more suited for brand goals. As a specialist Facebook Ads Agency we help you get the most out of Facebook advertising.
Remarketing on Facebook using website Custom Audiences is great place to start! Grow your brand on Facebook while also driving people back to your website. Start at the bottom of your advertising funnel by capitalizing on existing website traffic.
Remarketing on Facebook using Website Custom Audiences (WCA) is a powerful way to grow your brand on Facebook while also driving people back to your site to convert into customers. One PPC uses Facebook event tracking and custom goals to segment your site audience based on their engagement levels such as key pages viewed, session duration, recency and more.
Facebook customer list remarketing lets advertisers use their marketing database of known contacts. Targeting is achieved using hashed emails addresses, phone numbers, Facebook users’ ids and mobile advertiser ids. These details are matched with Facebook’s already known database for the purposes of advertising.
Lookalike Audiences targets people who are similar to your website traffic, email list or Facebook Page Fans. Lookalike Audiences help us target people similar to your current customers on and off Facebook. Target people on Facebook with shared traits as your customers or prospects such as location, age, gender, interests and behaviours.
Lookalikes can be more effective for reaching people lower in the marketing funnel than some of the other targeting options. Lookalike Audiences are a way to reach new people who are more likely to be interested in your company because they’re similar to existing customers.
Behavioural Audiences are activities that people do on or off Facebook that is related to intents, such as purchase, travel as well as data activity provided by data from Facebook’s third-party partners.
People that are already interested are more likely to take action. Facebook has a vast range of interest categories specific to various industries.
Interests may include things people share, pages they like and other activities on and off Facebook. Interests can also factor in demographics such as age, gender and location, and combination interests can be created where an audience must have more than one shared interest.
We create advanced combination audiences for cost per acquisition objectives and targeting lower in the advertising funnel.
Target people based on demographics like age, gender, relationship status, location, education, workplace and more.
Track Facebook Ads in Google Analytics in the same way as AdWords to track organic and paid campaigns.
We use Facebook Audience Insights and Page Insights to learn more about your target audiences, including aggregated information about geography, demographics, purchase behaviour, lifestyle, education, relationship status, job role and more.
Audience Insights reveals trends about your current or potential customers across Facebook, whereas Page Insights shows the interactions with your Page (i.e., likes, comments and shares).