Facebook Advertising Agency

Increasing your brand awareness and customer base

Monthly Plans

Why Facebook Ads Management

Facebook is ranked the second most popular website in the world by average daily visitors and time. (Source: Alexa). Many of your customers are using Facebook and maybe your competitors as well. Grow your brand on Facebook with your company Facebook fan page, while also directing traffic back to convert on your website landing page.

Facebook Management Review

Quick Win Opportunities

FREE ASSESSMENT

Our Facebook Management Process

1. ADVERTISING RESEARCH & ANALYSIS

Business Analysis +

We start our Facebook Ads management process by understanding your business offering and USP's, target customers and results from any other marketing channels used.

Landing Page Analysis +

We review your website landing page, Facebook page as well as Facebook Audience Insights and Google Analytics.

Competitor Research +

We research your competitors advertising efforts on Facebook, and notable strategies in Google.

Facebook Audit +

If you are already using Facebook Ads, we review your Facebook advertising account to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.

If you are new to Facebook Ads, we complete audience research and create a plan for account setup.

2. BUILDING & CONFIGURING YOUR FACEBOOK ADS ACCOUNT

Audience Research +

Using Facebook Audience Insights and the Google Display Planner, we understand more about your website users such as demographics, interests and websites visited.

Account Structure +

We organise your Facebook advertising account based on your performance history, business objectives, and our experience. We create campaigns using all the relevant targeting features, and optimise for CPA or brand advertising goals.

Facebook Settings +

We configure the Facebook campaigns with geographical targeting, custom ad scheduling and bidding strategy that best fit your business and advertising goals.

3. FACEBOOK CONVERSION TRACKING & GOOGLE ANALYTICS

Google Analytics +

We setup and manage Facebook campaign tracking in Google Analytics to track website conversions.

Google Analytics provides deeper insight into the Facebook data showing us what happens when someone leaves Facebook to visit your website.

We analyse which areas of your Facebook account are working best and which areas require a refinement of tactics.

Facebook Pixel Conversions +

We use Facebook pixel conversion tracking for recording website leads or sales, as well as to further optimize your campaigns.

Ad Copy & Creative +

We write ads to test which parts of your business offering appeals most to your current and prospective customers.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor each ad across your account to optimise ad copy.

4. FACEBOOK MANAGEMENT, TESTING & OPTIMISATION

Budget Management & Bidding +

We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target CPA, ROAS or brand objective- so the areas with the best advertising return are spending the most budget

Facebook Ad Testing +

We test a control ad version against another 1-2 advert versions get the best mix of CTR, conversion rate and conversions per impression.

Campaign Expansion +

Expanding your campaign to get more reach and provide a higher ROI is top priority.

Facebook Ads Features Explained

Facebook is a the worlds largest social media platform with billions of users worldwide. Facebook Ads are a sponsored advertising method of targeting Facebook users based on their demographics, interests, your past website visitors and more.

Facebook Ads is a rapidly developing advertising platform with new features and techniques for finding new prospects and customers emerging all of the time. Some audience targeting options are more suited for measurable cost per acquisition goals, while others are more suited for brand goals. As a specialist Facebook Ads Agency we help you get the most out of Facebook advertising.

Remarketing on Facebook using website Custom Audiences is great place to start! Grow your brand on Facebook while also driving people back to your website. Start at the bottom of your advertising funnel by capitalizing on existing website traffic.

Remarketing on Facebook using Website Custom Audiences (WCA) is a powerful way to grow your brand on Facebook while also driving people back to your site to convert into customers. One PPC uses Facebook event tracking and custom goals to segment your site audience based on their engagement levels such as key pages viewed, session duration, recency and more.

Facebook customer list remarketing lets advertisers use their marketing database of known contacts. Targeting is achieved using hashed emails addresses, phone numbers, Facebook users’ ids and mobile advertiser ids. These details are matched with Facebook’s already known database for the purposes of advertising.

Lookalike Audiences targets people who are similar to your website traffic, email list or Facebook Page Fans. Lookalike Audiences help us target people similar to your current customers on and off Facebook. Target people on Facebook with shared traits as your customers or prospects such as location, age, gender, interests and behaviours.

Lookalikes can be more effective for reaching people lower in the marketing funnel than some of the other targeting options. Lookalike Audiences are a way to reach new people who are more likely to be interested in your company because they’re similar to existing customers.

Behavioural Audiences are activities that people do on or off Facebook that is related to intents, such as purchase, travel  as well as data activity provided by data from Facebook’s third-party partners.

People that are already interested are more likely to take action. Facebook has a vast range of interest categories specific to various industries.

Interests may include things people share, pages they like and other activities on and off Facebook. Interests can also factor in demographics such as age, gender and location, and combination interests can be created where an audience must have more than one shared interest.

We create advanced combination audiences for cost per acquisition objectives and targeting lower in the advertising funnel.

Target people based on demographics like age, gender, relationship status, location, education, workplace and more.

Track Facebook Ads in Google Analytics in the same way as AdWords to track organic and paid campaigns.

 

We use Facebook Audience Insights and Page Insights to learn more about your target audiences, including aggregated information about geography, demographics, purchase behaviour, lifestyle, education, relationship status, job role and more.

Audience Insights reveals trends about your current or potential customers across Facebook, whereas Page Insights shows the interactions with your Page (i.e., likes, comments and shares).

Monthly Facebook Ads Management Pricing

We only believe in providing a comprehensive service, but do offer flexible pricing based on the Facebook features managed and the time required to do a great job. We work with our clients to choose the most relevant features for your industry, target market and advertising goals.

Fixed monthly plans are listed for budgetary purposes, we also provide custom plans or by the hour @£50.

FB Monthly Plans
£
  • Management Fee @ £50 Per Hour
  • Website Remarketing
  • Email Remarketing
  • Lookalike Audiences
  • Demographic Targeting
  • Interests Audiences
  • Behaviour Audiences
  • Facebook Page Targeting
  • Image Creation
Request Callback
Facebook Ads Growth
£250
  • 5 Hours Per Month Management
  • -
  • -
  • -
  • -
Request Callback
Facebook Ads Advanced
£350
  • 7 Hours Per Month Management
  • -
  • -
Request Callback
Facebook Ads Everything
£500
  • 10 Hours Per Month Management
Request Callback
arrow
BOOK NOW @£250
BOOK NOW @£350
BOOK NOW @£500

*Setting up a new advertiser account, and company page may require a little extra time.

FAQ Facebook Management

Do you provide Facebook Ad Audits? +

Yes. We offer written and live screen share Facebook audits.

What do I need to provide? +

We use Facebook Business Manager for agency access to your Facebook page and advertiser account with a role of advertiser. We provide assistance to this upon booking the audit.

If you do not yet have an Facebook company page or advertiser account, we shall set this up with your login, and then access via Facebook Business Manager ongoing.

What happens after the free Facebook Ads audit +

The next step is to signup for monthly management. This is of course 100% optional. Budgetary pricing for monthly management is provided for budgetary purposes on above, and we also offer custom plans.

How to pause or cancel monthly management +

We just need 7 days’ notice before the next month’s renewal date if you wish to stop using our services.

Free Quote

Home    Services    About    Contact    FAQ   Blog   Privacy Policy

One PPC Ltd. Treloggan Lane, Newquay United Kingdom, TR7 2FP  Tel: 01637 800 469