Facebook is a social media platform with billions of users worldwide. Facebook Ads is a sponsored advertising method of targeting Facebook users based on their demographics, interests, your past website visitors and more.
Remarketing on Facebook using website Custom Audiences is great place to start, and grow your brand on Facebook while also driving people back to your site to convert into customers.
Start at the bottom of your advertising funnel by capitalizing on existing website traffic
Target past customers or known database contacts by uploading emails addresses. Email addresses can be encrypted for third party security.
Phone numbers, Facebook users’ ids and mobile advertiser ids are an alternative to emails and providing a more complete dataset to match with Facebook’s user base.
Lookalike Audiences targets people who are similar to your website traffic, email list or Facebook Page. Lookalike Audiences help you target people similar to your current customers on and off Facebook. Lookalike audiences target people on Facebook with shared traits as your customers or prospects such as location, age, gender, interests and behaviours— with your customers to expand your reach.
Lookalikes are more effective for reaching people lower in the marketing funnel than some of the other targeting options. Lookalike Audiences are a way to reach new people who are more likely to be interested in your business because they’re similar to your customers.
Behaviour Audiences are activities that people do on or off Facebook that is related to purchase intents, travel and device usage.
Behavioural audiences are constructed from someone’s activity on Facebook and through offline activity provided by data from Facebook’s third-party partners Acxiom, Datalogix and Epsilon.
Interests targeting includes shares, pages likes and other activities on and off Facebook. Combination interests can be created where an audience must have more than one shared interest.
People that are already interested are more likely to take action. Facebook has a vast range of interest categories like music, films, sport, games, shopping and others to help find the most interested people.
Create advanced combination audiences for cost per acquisition objectives.
Target people based on demographics like age, gender, relationship status, location, education, workplace and more.
Track Facebook Ads in Google Analytics in the same way as AdWords by reporting paid Facebook traffic separately from organic Facebook traffic.
We use Facebook Audience Insights and Page Insights to learn more about your target audiences, including aggregated information about geography, demographics, purchase behaviour, age and gender, lifestyle, education, relationship status, job role and more.
Audience Insights reveals trends about your current or potential customers across Facebook, whereas Page Insights shows the interactions with your Page (i.e., likes, comments and shares).