Facebook Advertising Agency

Increasing your brand awareness and customer base

Monthly Plans

Why Facebook Ads Management

Facebook is ranked the second most popular website in the world by average daily visitors and time. (Source: Alexa). Many of your customers are using Facebook and maybe your competitors as well. Grow your brand on Facebook with your company Facebook fan page, while also directing traffic back to convert on your website landing page.

Facebook Management Review

Quick Win Opportunities

FREE ASSESSMENT

Our Facebook Management Process

1. ADVERTISING RESEARCH & ANALYSIS

Business Analysis +

We start our Facebook Ads management process by understanding your business offering and USP's, target customers and results from any other market channels used.

Landing Page Analysis +

We review your website landing page, Facebook Page as well as Facebook Audience Insights and Google Analytics.

Competitor Research +

We research your competitors advertising efforts on Facebook, and notable strategies in Google.

Facebook Audit +

If you are already using Facebook Ads, we review your advertising account to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.

If you are new to Facebook Ads, we complete Audience Research and create a plan for account setup.

2. BUILDING & CONFIGURING YOUR FACEBOOK ADS ACCOUNT

Audience Research +

Using Facebook Audience Insight and the Google Display Planner  we understand more about your website users such as demographics, interests and website visited.

Account Structure +

We organise your Facebook advertising account based on your performance history, business objectives, and our experience. We create campaigns using all the relevant targeting features , and optimise for CPA or brand advertising goals.

Facebook Settings +

We configure the Facebook campaigns with geographical targeting, custom ad scheduling and bidding strategy that best fit your business and advertising goals.

3. FACEBOOK CONVERSION TRACKING & GOOGLE ANALYTICS

Google Analytics +

We setup and manage Facebook campaign tracking in Google Analytics to track website conversions.

Google Analytics provides deeper insight into the Facebook data showing us what happens when someone leaves Facebook to visit your website.

We analyse which areas of your Facebook account are working best and which areas require a change of tactics.

Facebook Pixel Conversions +

We use Facebook pixel conversion tracking for recording leads and sales, as well as to further optimize your campaigns.

Ad Copy & Creative +

We write ads to test which parts of your business offering appeals most to your current and prospective customers.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor each ad across your account to optimise ad copy.

4. FACEBOOK MANAGEMENT, TESTING & OPTIMISATION

Budget Management & Bidding +

We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target CPA, ROAS or brand objective- so the areas with the best advertising return are spending the most budget

Facebook Ad Testing +

We test a control ad version against another 1-2 advert versions get the best mix of CTR, conversion rate and conversions per impression.

Campaign Expansion +

Expanding your campaign to get more reach and provide a higher ROI is top priority.

Facebook Ads Features Explained

Facebook is a social media platform with billions of users worldwide. Facebook Ads is a sponsored advertising method of targeting Facebook users based on their demographics, interests, your past website visitors and more.

Remarketing on Facebook using website Custom Audiences is great place to start, and grow your brand on Facebook while also driving people back to your site to convert into customers.

Start at the bottom of your advertising funnel by capitalizing on existing website traffic

Target past customers or known database contacts by uploading emails addresses. Email addresses can be encrypted for third party security. 

Phone numbers, Facebook users’ ids and mobile advertiser ids are an alternative to emails and providing a more complete dataset to match with Facebook’s user base.

Lookalike Audiences targets people who are similar to your website traffic, email list or Facebook Page. Lookalike Audiences help you target people similar to your current customers on and off Facebook. Lookalike audiences target people on Facebook with shared traits as your customers or prospects such as location, age, gender, interests and behaviours— with your customers to expand your reach.

Lookalikes are more effective for reaching people lower in the marketing funnel than some of the other targeting options. Lookalike Audiences are a way to reach new people who are more likely to be interested in your business because they’re similar to your customers.

Behaviour Audiences are activities that people do on or off Facebook that is related to purchase intents, travel and device usage.

Behavioural audiences are constructed from someone’s activity on Facebook and through offline activity provided by data from Facebook’s third-party partners Acxiom, Datalogix and Epsilon.

Interests targeting includes shares, pages likes and other activities on and off Facebook.  Combination interests can be created where an audience must have more than one shared interest.

People that are already interested are more likely to take action. Facebook has a vast range of interest categories like music, films, sport, games, shopping and others to help find the most interested people.

Create advanced combination audiences for cost per acquisition objectives.

Target people based on demographics like age, gender, relationship status, location, education, workplace and more.

Track Facebook Ads in Google Analytics in the same way as AdWords by reporting paid Facebook traffic separately from organic Facebook traffic.

 

We use Facebook Audience Insights and Page Insights to learn more about your target audiences, including aggregated information about geography, demographics, purchase behaviour, age and gender, lifestyle, education, relationship status,  job role and more.

Audience Insights reveals trends about your current or potential customers across Facebook, whereas Page Insights shows the interactions with your Page (i.e., likes, comments and shares).

Monthly Facebook Ads Management Pricing

We only believe in providing a comprehensive service, but do offer flexible pricing based on the Facebook features managed and the time required to do a great job. We work with our clients to choose the most relevant features for your industry, target market and advertising goals.

Fixed monthly plans are listed for budgetary purposes, we also provide custom plans or by the hour @£50.

FB Monthly Plans
£
  • Management Fee @ £50 Per Hour
  • Website Remarketing
  • Email Remarketing
  • Lookalike Audiences
  • Demographic Targeting
  • Interests Audiences
  • Behaviour Audiences
  • Facebook Page Targeting
  • Image Creation
Request Callback
Facebook Ads Growth
£250
  • 5 Hours Per Month Management
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Facebook Ads Advanced
£350
  • 7 Hours Per Month Management
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Request Callback
Facebook Ads Everything
£500
  • 10 Hours Per Month Management
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BOOK NOW @£250
BOOK NOW @£350
BOOK NOW @£500

*Setting up a new advertiser account, and company page may require a little extra time.

FAQ Facebook Management

Do you provide Facebook Ad Audits? +

We offer written and live screen share Facebook audits.

What do I need to provide? +

We use Facebook Business Manager for agency access to your Facebook page and advertiser account with a role of advertiser. We provide assistance to this upon booking the audit.

If you do not yet have an Facebook company page or advertiser account, we shall set this up with your login, and then access via Facebook Business Manager ongoing.

What happens after the free Facebook Ads audit +

The next step is to signup for monthly management. This is of course 100% optional. Budgetary pricing for monthly management is provided for budgetary purposes on above, and we also offer custom plans. .

How to pause or cancel monthly management +

We just need 7 days notice before the next months renewal date if you wish to stop using our services.

Book Now

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One PPC Ltd. Treloggan Lane, Newquay United Kingdom, TR7 2FP  Tel: 01637 800 469