Facebook Ads is a rapidly developing advertising platform with new features and techniques for finding new prospects and customers emerging all of the time.
Audience targeting is used to match ads with your customer profile. Some audience targeting options are more suited for campaigns with measurable cost per acquisition goals, while others are more suited for brand goals. As specialist Facebook Ads Agency we help you get the most out of Facebook advertising.
Remarketing on Facebook using website Custom Audiences (WCA) is a powerful way to grow your brand on Facebook while also driving people back to your site to convert into customers.
One PPC uses Facebook event tracking and custom goals to a segment your site audience based on their engagement levels using dimension and metrics such as pages viewed or session duration.
Facebook Customer list remarketing lets advertisers use their marketing database of known contacts. Targeting is achieved using hashed emails addresses, phone numbers, facebook users ids and mobile advertiser ids.
Customers get matched to people on Facebook with the same details.
Lookalike Audience targets people who are similar to an advertiser’s Custom Audience lists or Facebook page. Lookalike Audiences help you target people similar to your current customers on and off Facebook. Lookalike audiences find more people on Facebook who share traits — like location, age, gender, interests and behaviours— with your customers to expand your reach.
Lookalikes are more effective for reaching people lower in the marketing funnel than some of the other targeting options. Lookalike Audiences are a way to reach new people who are more likely to be interested in your business because they’re similar to your customers.
Behaviour Audiences are activities that people do on or off Facebook that is related to purchase intents, travel and device usage.
Behavioural audiences are constructed from both someone’s activity on Facebook and through offline activity provided by data from Facebook’s third-party partners Acxiom, Datalogix and Epsilon.
Interests may include things people share, pages they like and other activities on and off of Facebook. Interests can also factor in demographics such as age, gender and location, and combination interests can be created where an audience must have more than one shared interest.
People that are already interested are more likely to take action. Facebook has a vast range of interest categories like music, films, sport, games, shopping and others to help find the most interested people.
Create advanced combination audiences for cost per acquisition objectives.
Target people based on demographics like age, gender, relationship status, location, education, workplace and more.
Track Facebook Ads in Google Analytics in the same way as Adwords by reporting paid Facebook traffic separately from organic Facebook traffic.
We use Facebook Audience Insights and Page Insights to learn more about your target audiences, including aggregated information about geography, demographics, purchase behaviour, Age and gender, lifestyle, education, relationship status, job role and more.
Audience Insights reveals trends about your current or potential customers across Facebook, whereas Page Insights shows the interactions with your Page (i.e., likes, comments and shares).