AdWords Management Here!

Grow your AdWords account successfully.

AdWords Management Pricing

Why One PPC Ltd ?

AdWords Management Process

1. ADVERTISING RESEARCH, PlANNING & ANALYSIS

Business Analysis +

We start our AdWords management process by understanding your business offering, USP's and target customers.

Landing Page & Site Review +

We review your website and Google Analytics data to highlight possible anomalies that could limit the effectiveness from the outset.

Competitor Research +

We research your competitors advertising presence to learn where they are getting the most traffic from.

AdWords Audit +

We review your AdWords account to identify quick win opportunities and deliver a plan for ongoing growth.

Audience Research +

We use Google Display Planner and Audience Insights to understand more about your website users or known target market demographics, interests and sites visited.

2. BUILDING & CONFIGURING YOUR ACCOUNT

Ad Copy & Creative +

We write ads to test which parts of your business offering appeal most to your prospects and customers.

We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor ad copy by targeting options used like keywords, websites and audiences.

AdWords Settings +

We configure bidding strategies, custom ad scheduling and geographical targeting that best fit your industry, company and advertising goals.

Using our in-depth knowledge of PPC advertising, we set up, optimise and manage Adwords to help you achieve better results.

Account Structure +

Effective account structure improves reporting and changes management easier. Good account structure makes AdWords management easier for us, as well as making AdWords easier for you to understand.

We organise and structure your Adwords account based on your advertising goals, account performance history, website landing pages and our experience. Keywords and other targeting methods get organised into campaigns based on the products or services you offer.

Keyword Research +

We identify keywords that your prospective customers use to find companies who supply the products or services that you offer. We use the Google Keyword Planner, Google Webmaster and other tools to identify qualified list of keywords.

Match Type & Negative Keywords +

We use a mix of match type across your account, combine these with negative keywords to ensure your ads only appear for relevant searches.

3. ADWORDS TRACKING & MEASUREMENT

Google Analytics +

Using Google Analytics data alongside AdWords reporting shows us what happens on your landing page and website after your adverts get clicked on. Google Analytics helps us measure which areas of the AdWords account are working best and which areas that can be improved.

As part of our AdWords management service, we also track website health and performance metrics such as page load time and other key performance indicators like bounce rate, average session duration, returning visitors, exit pages, landing page performance and more!

Conversion Tracking +

AdWords Conversion tracking records leads and sales within AdWords, which lets us optimise and manage AdWords using your customer data.

Using Google AdWords telephone call tracking, web to lead tracking, and e-commerce tracking - all conversion actions are recorded within AdWords.

Google Tag Manager +

Google Tag Manager provides more advanced tracking capabilities including conversion & event tracking, Dynamic Remarketing, GA and more. For advanced GTM implementations, a one-off setup fee may apply.

Reporting & Communication +

See exactly how and where your advertising budget is spent and how ROI gets achieved. We set up live interactive reports from your AdWords account using Google Data Studio.

See how your AdWords account is performing in a few seconds- and compare to historical performance. Our report provides summaries with a range of graphs, charts, tables and widgets, as well as supporting detail.

We communicate by: email, and scheduled phone calls, screen shares etc. We also provide summary and detailed reporting using tools such as Google Data Studio.

Ad Extensions +

We set up and manage AdWords Extensions including call extension, site links, location extensions, price extensions and callouts.

Improve the base advert, take up more space on the page and improved predicted CTR.

4. MANAGEMENT, TESTING & OPTIMISATION

Bid & Budget Management +

We control advertising costs and meet profit targets by using a combination of bidding strategies and budgets. We optimise and manage your AdWords account to ensure the areas with the best advertising return are spending the most budget.

One PPC manage AdWords for advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) or brand position objectives.

Ad Testing +

We test a control ad version against another 1-2 advert versions get the best mix of CTR, Conversion rate and conversions per impression.

Keyword Expansion +

We expand your existing keyword list as we acquire new data. We add the relevant search terms your ads appear for and optimise them for higher conversions.

Search Term Analysis +

We analyze the search terms your ads appear for and optimize them for higher conversions.

Campaign Expansion +

We introduce appropriate targeting options such as Search Remarketing, DSA and Display advertising that can be of benefit to your company.

Growing your account, achieving profit targets and providing a higher ROI is the cornerstone of our service.

Google AdWords Management Benefits

AdWords Management

Great Service without Premium Costs!

Free Estimate

AdWords Management Plans

We only believe in providing a comprehensive services. We do provide flexible pricing based on AdWords features managed- and the time required to manage your account. We work with you to select the most relevant features for your industry, target market, your revenue and profit targets. Fixed monthly pricing is listed below for example budgetary purposes-we also offer custom plans or pay as you go services@£50 Per hour.

AdWords Management Plan
£
  • Management Fee @ £50 Per Hour
  • AdWords Search Management
  • Search Campaigns : Text Ads
  • Google Shopping for E-commerce
  • Remarketing on Search (RLSA)
  • Dynamic Search Ads (DSA)
  • AdWords Display Management
  • Remarketing for Display
  • In Market/ Behaviour Audiences
  • Managed & Contextual Placements
  • Similar Audiences & Topics
  • Gmail Ads/ Affinity Audiences
  • YouTube & Video Ads
Custom Quote
Growth Plan
£250
  • 5 Hours Management Per Month
  • AdWords Search Network
  • X
  • X
  • AdWords Display Network
  • X
  • X
  • X
  • X
Schedule Callback
Advanced Plan
£400
  • 7 Hours Per Month
  • AdWords Search Network
  • AdWords Display Network
  • X
  • X
  • X
Schedule Callback
Everything Plan
£600
  • 15 Hours Per Month
  • AdWords Search Network
  • AdWords Display Network
Schedule Callback
arrow
£250 Per Month
£350 Per Month
£750 Per Month

AdWords Search Management

One PPC provides AdWords management for both Google and non-Google search engines across the  Google Search Network

Google Search All (formerly web search) merges all Google Search Engines such as Google News, Maps, Images, Groups Shopping and more.

Google Search using keyword targeting with text ads is the most widely used way of Google AdWords. Keywords are words selected to match the search terms your prospective customer would use to find your services or products.

One PPC provide AdWords search management for advertising goals such as cost per lead/sale in order to achieve the highest volume for the profit target.

AdWords Search partners to extend the reach of standard Google Search ads to hundreds of non-Google websites. We run adverts on the Google search partner websites that appear on search results pages, onsite directory pages or other pages related to a person’s search.

AdWords Remarketing Lists for Search (RLSA) retargets past website visitors as they search on Google. Target past site visitors with bidding tailored keyword bids and ad copy optimisations.

Increase search volume using wider keywords for past website visitors that you don’t usually bid on.

Dynamic Search Ads (DSA) uses the content of your website to match searches entered into Google instead of keywords. DSA complements your existing keyword-based campaigns to access the long tail search terms.

DSA ads look like text ads, but the headlines and landing pages are generated dynamically from the search phrase and your website content. Combine with remarketing search list to have higher bids for past site visitors.

Google Shopping for retailers, show searchers a photo of your product with the price, headline and brand name instead of text ads. Google Shopping uses product titles (and other product attributes) for targeting ads to search terms- instead of traditional keyword targeting used by text ads.

Run both Search text ads and Shopping ads at the same time to increase traffic and sales volume.

AdWords Display Mangement

The Google Display Network (GDN) consists of millions third party websites showing Google adverts, as well as Google-owned sites like Gmail and YouTube. Display advertising combines traditional media advertising techniques for TV, newspapers and radio with new digital media technologies.

One PPC provide Display AdWords management for both brand and cost per acquisition advertising goals.

AdWords Display remarketing can retarget your past website visitors as they browse the internet. Target people that did not convert, or upsell to existing customers for up to 540 days since the last site visit.

We work with you to segment your site visitors audience into conversion funnels with different ad copy and bids. One PPC provides AdWords management and optimisation to meet advertising goals such as CPA, ROAS or brand.

AdWords In-market audiences are also known as behavioural targeting or interests targets people comparing or researching services and products across the web. Purchase intent, or being “in-market” is determined by the content of sites browsed, as well as the proximity and frequency of visits.

If you are already running search campaigns & display remarketing- then in-market campaigns are often the next best step! One PPC set up and manage in-market targeting for both costs per acquisition & brand advertising goals.

AdWords managed placement targeting is the ability to select individual websites for showing Google adverts. For example, you can just show adverts in online newspapers like the dailymail.co.uk, guardian.co.uk, thesun.co.uk, mirror.co.uk, independent.co.uk and more. These placements selected can be websites that your known customers or target audience visit.

One PPC setup the Ads on an entire site or just the most relevant pages for your industry content using a combination of placements and contextual keywords, as well as make unique bid and ad copy optimisation for each targeting option.

AdWords contextual placements to connect with your audience when they show interest on a page of related content. Using keyword or topics to match, contextual placements determine relevance by consider factors such as website copy, link and page structure.

One PPC manage AdWords contextual placements to discover new managed placement sites for direct response, while growing brand awareness.

AdWords Similar Audiences targeting work in the same way as  Facebook Lookalike audiences by targeting people who have shared interests with your past website visitors. Build even more focused audiences by combining similar audiences with known target audience interests, demographics and more.

One PPC uses similar audiences targeting to expand your reach, grow brand awareness. drive conversions and ultimately new prospects and customers.

AdWords Topics targeting is contextually based on websites rather than audiences. The topics most relevant to your industry services or products are selected to increase exposure on many websites.

One PPC set up advanced Topics targeting by combining with other targeting options such as your past website visitors, keywords, and in-market audiences for more precise targeting.

Gmail Ads is a new display channel. Most of the display targeting options work with Gmail Ads including keywords, affinity audiences, demographics, topics and similar audiences.

Affinity audiences are lists of people that have shown interest in a particular topic in the past. Affinity audiences get selected from a range of lifestyle interest categories such as car enthusiasts, travel, entertainment and much more.

Affinity audiences are top of the funnel advertising and can be used to increase brand by letting prospects become aware of your company unless combined with other targeting options for advertising lower in the funnel.

YouTube Video ads appear before and during other videos on YouTube, as well as and in search results. Video ads campaigns for YouTube are created within AdWords. Videos are uploaded to YouTube and then used as adverts.

YouTube has the traditional bidding techniques- as well as true view. True view bidding means that if the ad is skipped before 30 seconds (or the end), there is no charge. YouTube has built-in Analytics to see how your ad performs on YouTube for insights for ongoing optimisation.

Client Testimonials

Trusted By UK Brands...

Very professional, knowledgeable and pleasant to work with. I will certainly continue working with them on other projects in the future.

Nir C. QLTT

Really good work, helped increase our conversions and reduce costs.

Chris H Engage in Learning
money back logo

30 Day Money Back Guarantee

We back up our work with a no quibble money back guarantee – if you are not highly satisfied within month one, we shall provide a full refund.

FAQ (Frequently Asked Questions)

What are the next Steps? +

If you are already using Adwords, we shall provide a free Audit. The audit can be provided in a written format or by live screen share.

If you have never used Adwords, we shall create shall create a new business plan for your industry, location and target market.

Management Fees: Hourly Rates vs % of Ad Spend +

You can choose to pay by the hour@£50 or as a fixed % of the monthly advertising spend. Both options provide comprehensive service, and competitively priced either way!

When paying by a % of advertising spend, we optimise Adwords to achieve the most leads or sales for the lowest cost. We provide live Google Data Studio reports where you can see and understand your Adwords account with complete transparency.

Reporting & Communication +

We communicate by email, and scheduled phone calls, screen shares etc. We also provide summary and detailed reporting using tools such as Google Data Studio.

How to Pause or Cancel AdWords Management +

Monthly management is pay as you go and can be cancelled or paused 7 days before the next renewal date. If you wish to commence using our services again in the future, just let us know!

Free Consultation

First Name
Last Name
Company Name
Website or Landing Page
Email
Phone
What would you like to learn more about?
Free Live Audit
Turboboost - Free 3 day Trial.
Detailed Written Audit
Facebook PPC
Monthly Management
Short Term Management

Home    Services    About    Contact    FAQ   Blog   Privacy Policy

One PPC Ltd. 112 Mountwise, Newquay, Cornwall, United Kingdom. Tel: 01637 800 469