LinkedIn is a social network with a business focused audience. LinkedIn Ads has targeting methods and advert formats to reach a target audience.
Text Ads is for driving traffic from LinkedIn to your website. Text Ads are smaller and therefore start a lower entry price point. Well suited to direct response advertising that has measurable ROI goals.
Website retargeting gives advertisers the ability to retarget their website visitors or email contact list with ad content on LinkedIn.
Promote your content with targeted native advertising.Publish your content in the location most viewed by LinkedIn visitors – the LinkedIn feed
Target your audience based on accurate, first-party data in the professional profile. Raise awareness, drive quality leads, and build customer relationships
- Drive conversions with personalized messages
- Reach audiences that matter most to your business across desktop and mobile
- A/B test to measure what messaging resonates with target audience
Create audiences using Account Targeting and Contact Targeting to target lists of emails or companies.