400+ Negative Keywords List. Most Popular, Top & Main Negative Keywords


Negative Keywords help you save time and money by eliminating irrelevant impressions and clicks, which subsequently increases CTR and conversion rate. Negative keywords improve targeting by preventing your adverts showing to irrelevant searches.  Using the Adwords Search Terms Report “can” be the most common way of finding negative keywords. This search terms report shows the actual…

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Adwords Ad Rotation Settings Explained

ad rotation settings

Ad Rotation controls what percentage of impressions each ad version receives. It is used to help test adverts (A/B testing) and ultimately control which adverts receive the most search impressions. The end goal of ad testing is to work out what is the most effective adverts are- and make sure they receive the most impressions. Google…

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Adwords Bid Adjustments

ad schedule bid adjustments

Introduction to bidding adjustments  A bid adjustment is changing bids by a percentage. Bid adjustments modify the original bid to increase or decrease based on the relative performance of each. The bid modifier adjustments are determined by performance across devices, locations, time of day and more. The performance metric will typically be commercial in nature such as the cost…

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Keyword Selection & Google Keyword Planner Tool


What is Targeting? Targeting is the most important area for successful advertising. If the targeting is wrong, it doesn’t matter how good to the ad copy, and landing pages are. Targeting on the Google Search Network is achieved through: 1. the selection of keywords for standard text ads, 2. Website content for DSA (Dynamic search…

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What is PPC Advertising and its future?

What is PPC

What is PPC (Pay Per Click)? PPC is online advertising where advertisers compete for advertising space through numerous auction formats. It is called pay per click which means only paying when someone clicks on your advert. Since then many billing variations have arisen like the most current cost per click- as well as cost per…

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Track “ALL” Paypal Conversions in Adwords & Analtyics

track paypal conversions Google Adwords

New retail clients will often tell us that not all Paypal conversions are getting recorded in Google Analytics and Adwords. The missing conversion data could be the revenue of the sale- or even just the confirmation of the sale. The reason for this is that Paypal like other payment processors gives the buyer the option…

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WordPress Plugins for Google Adwords, & Analytics, & Tag Manger PPC


Tracking tools help advertisers improve our advertising efforts and get a better return on investment. If you use WordPress, there are many plugin options for deploying tracking codes for Google Adwords conversion tracking, Google Analytics, as well as the ever increasing list of PPC platforms like Facebook Ads, Linkedin Ads, Bing Ads and more. 3 Minute…

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Reporting, Visualisation & Integration Google Data Studio


What is Data Studio? datastudio.google.com is a new reporting tool- that also has a free edition with a cap on report templates. Why use Data Studio? Use Google Data Studio Free Edition to visualise and integrate data sources including Google Adwords Analytics and third parties like SQL, Excel. Get a single view of all your…

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Negative Keywords Tips for Adwords


What are negative keywords and when to use them? Negative keywords are opposite to positive keywords. Positive keywords are used for targeting on search networks. Negative keywords block irrelevant searches saving money by preventing clicks from irrelevant search terms. Negative keywords also increase CTR- which improves quality score -leading to a lower cost per click, higher…

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Linkedin Ads Targeting Tips and Tricks


What is Linkedin Ads Linkedin is a social media platform for Business to business (B2B) as well as for individuals and business to interact. Linkedin provides the ability to target adverts based on audience characteristics of LinkedIn users such as: Using Linkedin PPC advertising provides the ability to target adverts based on audience characteristics of LinkedIn users…

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