What is PPC (Pay Per Click)?
PPC is online advertising where advertisers compete for advertising space through numerous auction formats. It is called pay per click which means only paying when someone clicks on your advert. Since then many billing variations have arisen like the most current cost per click- as well as cost per impression, cost per video view and more- so the profession has retained the original name PPC.
PPC Targeting is selected by creating audiences which match your target customer profile on Search engine results pages, websites, interests, behaviours, similarities, demographics, topics and more.
Audiences from search engine users using keywords on Google, Bing and Yahoo Search, make up most of the search engine audience.
What are PPC advertising audiences?
PPC Audiences are a group of people with shared interests, demographics or/and behavioural characteristics. PPC targeting is the ability to select from the list of available audience characteristics that best match your target customer.
Online news websites or social platforms can monetize their business by selling advertising spaces through PPC platforms. They can either sell directly to the advertiser or go a third party exchange program such as Google Adsense.
The Growth of PPC Platforms- 1st party and third party.
PPC is a rapidly growing area, so more websites are introducing their PPC platforms.
First, it was Google Adwords, then Facebook Ads, Twitter Ads, Linkedin Ads, now Pinterest has a PPC platform.
Even online service marketplaces such as fiver.com provide PPC services,
Even online service marketplaces such as fiver.com provide PPC services where sellers can show adverts to buyers searching for services. Organic listings are determined through natural signals- just like Google. Sponsored ads allow sellers with less experience to develop their online presence within that job marketplace.
Google Display Third Party Advertising through Ad Sense.
It is possible to run PPC Display advertising on millions of websites through the Google network.
For example running adverts next to related content of online newspapers such as the times. mirror.co.uk, independent.co.uk, dailystar.co.uk, guardian.co.uk, the sun.co.uk and more.
Or show adverts to your past website visitor remarketing audience- but only on certain websites.
Or combine with keywords to only show on certain websites- as well as on content and articles related to your offering.
It is possible to run PPC Display advertising on millions of websites through the Google network. For example running adverts next to related content of online newspapers such as the times. mirror.co.uk, independent.co.uk, dailystar.co.uk, guardian.co.uk, the sun.co.uk and more
Some have audience size restrictions to protect privacy. This is in addition to using data that is part of an anonymous aggregate.
The BBC news website, or media newspaper publications like
The Future of PPC Platforms?
More and more PPC Platforms will emerge- as well as the growth of third party platforms such as Google adsense- targeted using the Google Display Network.