Have you been running Adwords for ages or have lots of traffic? We can provide a 3 day free Adwords management trial as long as you have Adwords conversion tracking installed or Google Analytics linked to Adwords. More times than not immediate and significant improvements can be made after sufficient analysis is undertaken.
While every account is different, these are some of the typical quick wins we make when taking on new regular clients. We are currently offering the most applicable quick wins to your Adwords account for free for a limited time only!
We use Google’s bid multiplier script to adjust bids based on your cost per acquisition targets. Conversion metrics from months to years are used to allocate spend based on performance. What would take ages to do manually, can be done quickly and more accurately using the bid manager script. This is a quick win improvement that can shave costs and increase traffic.
Make sure the correct ads are showing by running a keyword diagnostic to overcome any ad serving issues. Then applying traffic sculpting to ensure keywords are not competing with each other.
Ad Copy Targeting
DigitalForce uses ad testing scripts that measure all the ads to identify best elements of copy based on performance metrics like CTR, conversion rate, cost per Impression and conversions per impression. We use historical performance data to make sure the most effective copy of your business offer is being used.
Audience Exclusions Targeting
Make adjustments to display targeting to exclude traffic that is not relevant and have poor levels of engagement. Create combination targets to build smaller and more relevant audiences
Ensure the best keywords are getting as many impressions and clicks possible to maximize revenue from your best prospects. Ensure key search terms have the correct keyword selection and match type targeting.
Segment website audience based on levels of engagement such as average time on site Spend more on your best prospects and less on your worst.Adjust based on CPA or brand goals.
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Great work Liam. Flow of price requests has increased since you set up a new Adwords campaign. Will be recommending you to others. Thanks.
To be eligable your company should that have used Adwords for more than 6 months. Adwords conversion tracking should allready be installed to provide enough actionalable data to make quick win improvements. The monthly budget on Adwords must be over 2K.