Display Advertising Experts

Brand AND Cost Per Acquisition Objectives

Why Google AdWords Display Network (GDN)?

The Google Display Network (GDN) “was” traditionally more effective for brand awareness. Nowadays the GDN can also be very effective for running campaigns with sales and lead generation targets. Thanks to new targeting, such as behavioural audiences and advanced combination targeting, it is easier to optimise for cost per acquisition goals while also increasing brand awareness.


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CPA, ROAS or Brand Objectives

Awareness, Interest, Sales & Loyalty.

More impressions than Search Network Audiences

Text, image, interactive and video ads.

Advanced Combination Targets

Optimising towards CPA, ROAS and Brand Goals

Reach and Frequency Reporting

Target Industry Specialist Areas

Website Audience Conversion Funnels

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Advertising Approach





We create a Google Display Plan to understand more about your website users and how best to target them. Using the Google Display Planner and Audience Insights, we create a media plan to identify the best websites to retarget past website users.

We research your competitors advertising footprint to learn how they are advertising and acquiring traffic

We create ad versions to test your business offering and find out which copy and creative appeal most to your target market.

We setup conversion funnels based upon your website audience levels of engagement. We can optimise for CPA, ROAS or brand.

We configure the geographical targeting, custom ad scheduling and bidding strategy that best fit your business and advertising goals.

We setup and organise Display advertising campaigns based on the amount of products or services you offer taking into account your overall website structure, business goals and our experience.

We configure the frequency settings, audience segmentation, geographical targeting, custom ad scheduling and bidding strategy that best fit your business and retargeting goals.

We create extra remarketing campaigns for longer periods such as 540 days on the Google Display, and 280 days on Google Search.

Using Google Data Setup, we setup live interactive reports for both AdWords and Google Analytics. This provides you with an instant snap shot of your advertising efforts with comparisons to chart progress.

Using a combination of creativity and analytical skills, we design beautiful, unique and engaging remarketing adverts.

Then through A/B Testing, we test which parts of your business offering, copy and visuals appeal to your past website visitors the most.

We use Google Analytics to build segmented audiences from your past website users based on their levels of engagement. This allows more of your budget to be spent on your best prospects or be more aggressive to grow brand.

We control spending by using a combination of bids and budget. We make sure the best performing areas are spending the most money.

We control remarketing budgets by bidding to achieve the target objective. This could be a fixed CPA, Return on Ad Spend or just extra qualified traffic. This lets you choose where your remarketing budget is being allocated.

We test a control ad version against another 1 or 2 advert versions in order to get the best mix of CTR, conversion rate, conversions per impression or branding for your advertising objectives.

We test a control ad version against another 1-2 advert versions in order to get the best mix of CTR and Conversion rate for your advertising objectives.

Turn More Display Traffic Into Customers

Reduce wasted spend and capitalise on new opportunities with expert Display Advertising

AdWords Display Features Summary

The Google AdWords Display Network (GDN) is made up of millions of websites that show Google and other third party adverts. As seasoned AdWords experts both for Search and Display, One PPC can help you target new customers across the whole of the Google Display Network to grow your brand and increase leads and sales.

One PPC design a remarketing conversion funnel by segmenting your website user audience based on levels of engagement. Retarget all your site visitors or only the most engaged audiences as they browse sites across the internet.

One PPC can help you retarget website audiences, and optimise towards advertising goals such as CPA, ROAS or brand.

Target people across the internet that are in-market for the services or products you offer. Reach people with commercial intent while they are comparing or researching before making a search or the purchase decision.

One PPC provides expert AdWords setup for in-market audiences and optimise for both costs per acquisition & brand advertising.

AdWords Managed Placements show ads on selected websites of your choice that your customers or known target audience visit. Show adverts across the website, or only on pages about content related to your services or products.

AdWords experts One PPC provide advanced setup such as combining website placements with your remarketing audience, or in-market audiences, similar audiences and more.

AdWords Contextual Placements match your ads to websites with targeting such as keywords, topics, remarketing and in-market audiences. Connect with your audience precisely when they show interest. Ads get matched to the central themes of each web page considering factors such as text, language, link structure and page structure.

AdWords Similar Audiences expands your reach by targeting people who have shared interests with people on your existing remarketing lists. AdWords Similar Audiences targeting works in the same way as Facebook Lookalike Audiences, both are more effective when the audience has at least one particular interest. Similar audiences can also use advanced combination targeting with other audience characteristics for cost per acquisition optimisation.

AdWords Topic targeting is based on types of website content. As content across the web changes over time, the pages on which your ads appear can change with it. Target your industry by selecting the most relevant topics for your products or services and combine topics with other display targeting options

AdWords Gmail Ads show adverts within Gmail. Most of the standard display targeting options work with Gmail Ads including keywords, affinity audiences, demographics, topics and similar audiences.

Use video adverts instead of text, image or responsive ads. Run video ads on YouTube as well as across millions of websites that make up the Google Display Network. Use traditional display targeting options such as in-market audiences, managed placement channels, contextual keywords, topics and affinity.

Customer Testimonials
Trusted ByUK UK Brands…

One PPC is excellent for AdWords. I left a very expensive agency, and I am getting a far superior and personal service. Easy to reach and communication with them is straightforward. I can highly recommend One PPC.
Amra S
Vintage Carpets
First class. Researched our business and the competition, went the extra mile and generated big ticket sale in first four weeks and several more leads.
Steven F
Smith & Henderson
Really good work, helped increase our conversions and reduce costs. Thanks for all your help.
Chris E
Engage in Learning
Absolutely fantastic service that went way above and beyond expectations. I would highly recommend One PPC.
Rob S
Aaron Wallis Recruitment

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