Author: Liam Holmes
Unlike just manual CPC bidding or automated bidding by Google, using a bidding script is somewhere in between. Bidding scripts provide both the control of manual bidding, as well the automation time saving and efficiency
If you run a local business of any kind, gaining a strong local SEO presence in Google should be a central feature of the overall digital marketing strategy. After all, a huge 46% of the
What makes search advertising so effective when compared to other forms of advertising, is the ability to target a smaller more targeted audience towards the end of their buying funnel, instead of spending efforts on
Managing a Google Ads (formerly Google Adwords) account can be a time consuming endeavour. It can require an awful lot of your time, effort and attention and if you don’t take time to get to
Whether you’re an advertiser, marketing expert, or owner of a business, the value of Google to your marketing strategies cannot be ignored for a second. The search engine giant is the world’s most visited website
If you’ve ever researched PPC advertising, or you’ve run a Google Ads campaign in the past, you may have come across Quality Score. Quality Score is an essential consideration for those aiming to get the
Writing Google ads (formerly AdWords) isn’t the most glamorous of jobs – many people dread it as they don’t know what to write. The amount of space you have in the ad copy varies by
We love YouTube. Who doesn’t love YouTube? It’s a practically bottomless well of high quality video content with the power to educate, inform and entertain without paying a penny. Whether you’re after an op-ed video
Do you have an gmail account? Sure you do. And if you don’t now, you likely have at some point. Gmail has, for some time now, been the gold standard of free webmail, offering a
Contextual placement is targeting based on website content- instead of selecting managed placements individually. Content Keywords targeting is showing your adverts next to related content across the internet and Google Display Network. Adverts get matched
The proper placement of your ads can be just as crucial to their success as the copy of the ads, themselves. Where you audience sees your ad can have a huge impact on its effectiveness.
Besides the fact that it has one of the widest reaches of all online marketing platforms, on the key benefits of Google in particular is the sheer amount of data they have on your audience.
If you were to design the perfect advertisement, what would it look like? Ideally, you’d want an advert which targeted customers with what they want to buy at the moment that they are ready to
Figuring out how to use dynamic search ads, or DSA, could help you to grow your business and target an audience you never knew existed. Dynamic search ads use your website content instead of keywords
Google offers various advertising tools that are designed for certain types of business. If you’re marketing an e-commerce business, you can discover lots of useful tools that help you to reach your audience in the
Remarketing for Search (RLSA, or Remarketing Lists of Search Ads) allows advertisers to retarget your past website visitors as they search in Google. If you don’t know much about search remarketing and want to find out
This article is a guide for how local businesses can use Adwords effectively. You’ll learn how to use Adwords to boost local traffic to your website/content, and how to make purchasing services from your business
Anyone seeking to market their business, product, or service online will be familiar with the potential offered by Google Ads, formerly Adwords. For the most part, businesses using Google Adwords will focus primarily on attracting
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