Your online presence is the beating heart of all your marking endeavours. Even if your website doesn’t make use of e-commerce, that doesn’t mean that it isn’t a valuable and highly important revenue stream. Your
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Companies have been using A/B split testing to test different digital advertising approaches since time immemorial. But it’s only recently that Google, our beloved master, has decided to incorporate the procedure into its PPC tool,
Targeting gives you the ability to show your ads to reach people with specific interests – namely, people who are interested in you products and services – and show them relevant ads. Online advertising is
Adwords is Google’s advertising platform: a service which provides organisations with the ability to drill down into fine detail and target specific customers with specific keywords in particular locations. It’s a powerful tool which millions
While SEO is a very important part of any online strategy and isn’t going anywhere anytime soon, PPC techniques can and should be used in conjunction with it to get the best results. However, many
When it comes to marketing your business, budget always plays a role. As a business owner, you need to be aware of how much money you can afford to spend on a campaign and focus
The internet is chock-full of articles that give you unhelpful hints about how to optimise your Facebook adverts. Some of those hints tell you things like, “create an audience” with no real clue about how
YouTube is one of the biggest websites online; a mega-platform that has become the go-to source for those seeking to engage in video marketing. While there are other platforms available, these pale in comparisons to
Implementing a good Google Ads bidding strategy is easier said than done, especially if you’ve never done anything like this before. In order to keep your costs down and formulate the right kind of campaign
SEO stands for Search Engine Optimisation, and it’s central to every digital marketing strategy out there. With SEO, you improve the organic search engine performance of your website. Implementations are made to ensure your site
Perhaps you’ve been having issues with conversion tracking, or you simply want to get to grips with it to enhance your online results. A conversion is an action that a user takes on your website.
If you’re going to be running Facebook Ads, you need to become familiar with Facebook Ads Manager. It’s a vital tool for running these kinds of ads and it can make the experience much easier
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