Google Ads (formerly Google AdWords) works very well for dentists looking to increase patients. This article covers recommendations that are specific to the dental industry, along with some general best practices of Google Ads for local
By now, most firms know about the importance of content marketing. Content marketing helps to attract authoritative backlinks and generate traffic through organic search. Research suggests that companies with active blogs receive double the quantity
When writing great copy for online advertising or your website, it’s best to put yourself in your customer’s shoes and think about what it is that they want to get out of your page. Yes,
Although most business leaders think that they have a good conception of what the term “digital marketing” means, delving a little deeper into the nuts and bolts of what it actually means often reveals that
When you want to build a website, you could use a website builder. These give you a variety of tools for page building, and most have drag-and-drop interfaces for extra ease. WordPress is the most
When designing your company website, it’s easy to get sidetracked by a variety of issues that aren’t overly important. Ultimately, though, the purpose of the site can be defined by two words: generate sales. The
Google Ads is arguable the fastest ways to attract and convert new prospects into customers online. However, the accountant industry is reasonably competitive so you need to know what works and what does not. For
Beauty Salons, also known as day spa’s are typically local business that target clients in the nearby area, your local town or city. The range of services offered by beauty salons (or day spa’s) include:
The locksmith industry is very competitive with a high cost per click (CPC) – the charge you pay Google or Microsoft Bing when someone clicks on your adverts. To rank your advert number one, the
Running Facebook ads is one of the most important ways of attracting attention to your business, and generating growth. Not only has the site experienced a surge in the past decade or so, but it’s
Advertising Sales/Purchase funnels have existed for hundreds of years. The AIDA (Attention Interest Desire Action) funnel is the most famous, but many other variations exist. Both Google and Facebook organise campaign objectives by funnels. (The
Finding a perfect Google Ads account structure can be like chasing a golden unicorn with a myriad of variations by industry, company size, locations, targeting options and goals. A SKAG (Single Keyword Ad Group) is a long-known method
Facebook Ads is no longer a new PPC platform. It sides alongside Google AdWords as the top 2 PPC advertising marketplaces in the world. Everyday new advertisers enter the auction, so what is going to
There are many good paid PPC software systems, but our favourites listed alphabetically are: Adalysis Optmyzr Opteo Wordstream These companies all have extensive experience in PPC before creating software tools- making them well placed to
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