Advertising Sales/Purchase funnels have existed for hundreds of years. The AIDA (Attention Interest Desire Action) funnel is the most famous, but many other variations exist. Both Google and Facebook organise campaign objectives by funnels. (The stage that you want to reach and target your audience). The top of the funnel is more suited to awareness
Category: Facebook Ads
Facebook Ads is no longer a new PPC platform. It sides alongside Google AdWords as the top 2 PPC advertising marketplaces in the world. Everyday new advertisers enter the auction, so what is going to take to do well? Testing is key- and learning from what you are doing right and wrong. 1. Research &
Creating audiences for targeting on Facebook can be done during the setup of a new campaign, or using Facebook Audience Insights. You can choose between everyone on Facebook, people connected to your Page or a Custom Audience. Facebook will then provide a comparative bar chart showing how your target audience compares to the Facebook average.
Signup to our newsletter
Enter your best details below and stay updated.
100% Privacy Guaranteed. We will never share your information.