Category: Google Ads
Google wants to make its services more valuable to business customers who use its advertising platform. And one of the ways the Califonia-based company hopes to achieve this is through its Ads Recommendations tool, a
What is AdWords Editor? If you’re running a lot of ad campaigns, then you’ll want to check out AdWords Editor, which makes the process of managing all of your advertisements all the more straightforward. Get
If you’re new to the world of pay-per-click advertising then you may want to start with the basics such as learning what keywords are and the purpose they serve. If you’re not completely new to
When it comes to optimizing your pay-per-click advertising campaigns there are many different tricks and tips that you can use in order to increase your relevancy to search terms and also improve your chances of
Companies have been using A/B split testing to test different digital advertising approaches since time immemorial. But it’s only recently that Google, our beloved master, has decided to incorporate the procedure into its PPC tool,
Targeting gives you the ability to show your ads to reach people with specific interests – namely, people who are interested in you products and services – and show them relevant ads. Online advertising is
Adwords is Google’s advertising platform: a service which provides organisations with the ability to drill down into fine detail and target specific customers with specific keywords in particular locations. It’s a powerful tool which millions
While SEO is a very important part of any online strategy and isn’t going anywhere anytime soon, PPC techniques can and should be used in conjunction with it to get the best results. However, many
When it comes to marketing your business, budget always plays a role. As a business owner, you need to be aware of how much money you can afford to spend on a campaign and focus
Implementing a good Google Ads bidding strategy is easier said than done, especially if you’ve never done anything like this before. In order to keep your costs down and formulate the right kind of campaign
Perhaps you’ve been having issues with conversion tracking, or you simply want to get to grips with it to enhance your online results. A conversion is an action that a user takes on your website.
All businesses operate in an online world, which means they need to find an effective way to engage with customers digitally. Even companies which offer location-based, offline services need to have an online presence in
Finding a perfect Google Ads account structure can be like chasing a golden unicorn with a myriad of variations by industry, company size, locations, targeting options and goals. A SKAG (Single Keyword Ad Group) is a long-known method
When you’re building AdWords campaigns all day and every day, time can be saved using bulk shortcuts. With practice, the bulk techniques not only save time, but they can also improve the planning and implementation
Ad testing help improve ROI by increasing conversion rate and reducing advertising costs. You can learn about what parts of your business offering appeals most to your prospective customers by honing ad text, especially your headlines.
As a user of Google Ads, you will be familiar with the process of ad bidding. However, there are ways and means of tailoring your bids depending on a variety of different circumstances – which
Understanding the types of matches for the keywords you choose to target when setting up an ad campaign on Google, Bing or another platform is key. There are various options and they offer distinct costs
The Google Keyword Planner is an important part of setting up Google Ads. This tools helps to select the best set of keywords for targeting your ideal prospect. What Is Keyword Planner? For those with a
There are a few different keys to success in PPC advertising. One of them is working to optimise the placement and targeting of ads, but that’s only done through the primary factor: having an organised
If you use Google Ads, then you will be familiar with the concept of keywords, and how you need to target and refine your keywords to draw users to your site. However, standard keywords are
Unlike just manual CPC bidding or automated bidding by Google, using a bidding script is somewhere in between. Bidding scripts provide both the control of manual bidding, as well the automation time saving and efficiency
Managing a Google Ads (formerly Google Adwords) account can be a time consuming endeavour. It can require an awful lot of your time, effort and attention and if you don’t take time to get to
Whether you’re an advertiser, marketing expert, or owner of a business, the value of Google to your marketing strategies cannot be ignored for a second. The search engine giant is the world’s most visited website
If you’ve ever researched PPC advertising, or you’ve run a Google Ads campaign in the past, you may have come across Quality Score. Quality Score is an essential consideration for those aiming to get the
Writing Google ads (formerly AdWords) isn’t the most glamorous of jobs – many people dread it as they don’t know what to write. The amount of space you have in the ad copy varies by
Figuring out how to use dynamic search ads, or DSA, could help you to grow your business and target an audience you never knew existed. Dynamic search ads use your website content instead of keywords
Google offers various advertising tools that are designed for certain types of business. If you’re marketing an e-commerce business, you can discover lots of useful tools that help you to reach your audience in the
Remarketing for Search (RLSA, or Remarketing Lists of Search Ads) allows advertisers to retarget your past website visitors as they search in Google. If you don’t know much about search remarketing and want to find out
This article is a guide for how local businesses can use Adwords effectively. You’ll learn how to use Adwords to boost local traffic to your website/content, and how to make purchasing services from your business
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