Reach millions of your potential customers in the
medium they use the most.
Make your website authoritative in Google
By planning a content strategy that matches your unique industry, target market, audience personas and and goals, we can reach your customers at various stages along their buying cycle. Content marketing works by answering the questions by user searching in Google for your specific industry, which improves your SEO.
Content marketing is vital to gain maximum reach working to target your industry audience and retain their interests by providing them with the answers they’re looking for.
Content marketing , SEO and PPC advertising compliment each other in the search marketing funnel. Content Marketing targets information searches at the top of the buying funnel in awareness and interest. PPC search advertising focus more on transactional searches at the bottom of the funnel such as comparison and purchase.
Search engines index and rank quality and relevant content to display the best list of website pages to the search audience. We establish a content marketing strategy that enables you to be found on search engines for all searches relevant to your industry.
We research your industry, as well as you website and competitors content strategies. We devise a content marketing plan that maps content that needs to be created.
We take time to get to know your brand, which allows us to create and deliver appealing content that drives the actions.
We help you use the best platforms to distribute your content and reach your audience effectively.
Types of Content We Can Produce
A expertly designed and functional website needs quality content to do well in natural search.
Well written, informative and actionable website content can help guide users to navigate and perform the actions you require for lead generation and conversions.
Our website content service helps build your brand by matching or enhancing your existing brand voice and values. Our content targets your industry’s audience to drive actions at all stages of the marketing funnel.
Our team can build new website pages, landing pages and blog posts of a new website. Alternatively, we can also refine and expand existing content. We create a content marketing plan that is optimised for organic search by mapping keywords to pages and blog posts- with the appropriate calls to action which improve targeting and reach.
Content is a never ending process to continually improve upon. We work with you to create an evergreen content strategy; identifying and developing content pillars to engage and expand your audience reach.
Promoting your content on social channels like Facebook, Twitter and LinkedIn is another way to increase your reach and be on the top of mind of new prospects as well as existing customers.
Like advertising, it is possible to optimise your content marketing efforts by measuring user engagement with blog posts, website pages and landing pages. We understand your best content and work out where more time can be invested into improving and expanding across your website or social media networks to get quick win improvements along with a longer term optimisation strategy.
Our data analysts audit your website and social media pages to measure engagement of website users, social followers and page fans.
We provide a SWOT analysis that will improve traffic and engagement across your digital network. We create an effective and purposeful content strategy to increase brand awareness, engagement and conversions.