Get a complete view of your Google Ads performance in one professional report. Track campaigns, clicks, conversions, cost and trends – all in a clear, client-ready dashboard.
The Google Ads Data Studio template is designed to give you a high-level snapshot of your account’s performance. It brings together key metrics and visualisations to help you monitor what matters most, quickly identify opportunities, and clearly communicate results to clients or stakeholders.
Perfect for monthly reporting, performance reviews, and strategic decision-making.
This template includes the essential sections to give you a complete overview of your Google Ads performance.
Deliver clear, professional reports that showcase results and build client trust.
Monitor lead generation and optimise campaigns that drive real business outcomes.
Save time and impress clients with polished, ready-to-use Google Ads reports.
Stay informed on your ad performance and understand what drives growth.
Save time and impress clients with polished, ready-to-use Google Ads reports.
Save time and impress clients with polished, ready-to-use Google Ads reports.
Save time and impress clients with polished, ready-to-use Google Ads reports.
Save time and impress clients with polished, ready-to-use Google Ads reports.
Each section in this template is designed to give you a complete, data-driven view of your Google Ads performance.
High-level summary of key metrics including clicks, impressions, CTR, conversions, cost and cost per conversion.
See how each campaign is performing with clicks, impressions, CTR, conversions, cost and cost per conversion.
Analyse ad group performance across clicks, impressions, CTR, conversions and cost per conversion.
Understand which keywords are driving traffic, clicks, conversions and the best return on ad spend.
Discover the real search terms people are using to find your ads and what converts best.
Track performance across mobile, desktop and tablet to understand where your results come from.
View conversion actions, conversion rate, value and the top converting actions.
Visualise cost and cost per conversion trends over time to identify patterns and optimise budgets.
Frequently Asked Questions
Yes. The report template is fully customisable in Data Studio. You can adjust the layout, colours, branding, charts, filters and reporting sections to match your requirements.
You can also duplicate pages, remove sections you do not need, and add additional insights based on your campaign objectives.
You need an active Google Ads account connected to Looker Studio through the native Google Ads connector.
Once connected, the report will automatically pull campaign performance data, including impressions, clicks, cost, conversions, conversion value and other available Google Ads metrics.
The template is updated periodically to reflect changes in Google Ads reporting, available metrics, Data Studio features and best practices.
Updates focus on maintaining compatibility and improving the report’s usefulness rather than making unnecessary design changes.
We shall publish updates as they happen, and you can also be updated as a newsletter subscriber.
Yes. You can add your own metrics, charts, tables and custom calculations within Looker Studio.
The template is designed as a starting point, allowing you to expand reporting with additional KPIs such as lead quality, conversion rates, cost per qualified lead, revenue data, ecommerce metrics or offline conversion data.
Yes. The template can be adapted for agencies or businesses managing multiple Google Ads accounts.
You can connect different accounts, create separate reports, or use a Google Ads Manager Account (MCC) connection to report across multiple clients or campaigns.
No advanced technical skills are required.
Basic Looker Studio knowledge, such as connecting a data source and adjusting filters, is helpful but the template is designed to be straightforward for marketers, business owners and PPC professionals.
If you need help customising the report, connecting additional data sources or creating advanced reporting dashboards, professional support is available.
