LinkedIn Ads Report

Get a complete view of your LinkedIn Ads performance in one professional report. Track campaigns, clicks, leads, conversions, CPL, CTR, and cost metrics – all in a clear, client-ready dashboard.

Linkedin Ads Overview

About This Template

The LinkedIn Ads Overview template provides a high-level snapshot of your LinkedIn campaign performance. It brings together key metrics and visualisations to help you monitor lead generation, campaign effectiveness, and cost efficiency in one clear dashboard.

Perfect for monitoring performance, lead gen analysis, and strategic performance reviews.

Database
Data Source
LinkedIn Ads
Layout
Template Type
Overview Dashboard
Report
Includes
1 page
Calendar
Updated
June 2025
Linkedin Ads Overview Detailed

What's Included

This template includes the essential sections to give you a complete overview of your LinkedIn Ads performance.

Spend

Impressions

Clicks

CTR

Leads

Conversions

CPL

Cost per conversion

Cost Per Conversion

Top Campaigns

Audience Breakdown

Who Is This Template For?

PPC Agencies

Deliver clear, professional reports that showcase results and build client trust.

In-house Marketers

Monitor lead generation and optimise campaigns that drive real business outcomes.

Freelancers

Save time and impress clients with polished, ready-to-use LinkedIn Ads reports.

Business Owners

Stay informed on ad spend and lead generation to make smarter marketing decisions.

Fully editable in Looker Studio

Save time and impress clients with polished, ready-to-use LinkedIn Ads reports.

Client-friendly reporting

Save time and impress clients with polished, ready-to-use LinkedIn Ads reports.

Fast setup and easy to use

Save time and impress clients with polished, ready-to-use LinkedIn Ads reports.

Built for LinkedIn Ads accounts

Save time and impress clients with polished, ready-to-use LinkedIn Ads reports.

Inside The LinkedIn Ads Overview Template

Each section in this template is designed to give you a complete, data-driven view of your LinkedIn Ads performance.

1. Account Overview

High-level summary of key metrics including spend, impressions, clicks, leads, CTR, CPL and conversion rate.

2. Campaign Performance

See how each campaign is performing with leads, spend, CTR, CPL and conversion metrics.

3. Ad Performance

Analyse individual ad performance including clicks, CTR, spend, leads and conversions.

4. Audience Breakdown

Understand which audiences, job functions and demographics are generating the most leads.

5. Lead Performance

Track your leads over time and compare lead volume trends to previous periods.

6. Conversion Summary

View total conversions, conversion rate and CPL to measure overall campaign effectiveness.

7. Device Breakdown

See how your ads perform across desktop, mobile and tablet to optimise placements.

8. Cost & CPL Trends

Visualise cost and CPL trends over time to spot patterns and improve budget allocation.

Frequently Asked Questions

Yes. The LinkedIn Ads Overview template is designed to be editable and adaptable to your reporting needs.

You need access to your LinkedIn Ads account and the campaign, ad, audience, lead, conversion, placement and device data used in your report.

The template can be updated whenever your LinkedIn Ads data changes. It is designed for ongoing monitoring, lead gen analysis and performance reviews.

Yes. You can add additional metrics or custom sections as your reporting needs evolve.

Yes. You can adapt the template for multiple LinkedIn Ads accounts, provided each account has the required data available.

No. The template is designed to be clear and easy to use, with the key performance metrics presented in one dashboard.

Ready to Get Started?

Save time, impress your clients, and make better decisions with our LinkedIn Ads Overview template.
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