A SKAG (Single Keyword Ad Group) is a method for organising campaigns and deciding on the overall account structure – by having a unique ad group per keyword. Finding a perfect account structure with Google AdWords and Bing Ads can be like chasing a golden unicorn with a myriad of variations by industry, company size, locations,
Category: General PPC
Google Analytics goals is a way to measure your marketing and website performance by recording completed actions. These goals are actions that you deem to be valuable to your business. For example a lead request form, a live chat, a free trial, subscription or purchase. The easiest way to record leads or sales captured on
When you’re building AdWords campaigns all day and every day, time can be saved using bulk shortcuts. With practice, the bulk techniques not only save time, but they can also improve the planning and implementation of work. Using bulk techniques correctly provides the flexibility for making the required unique customizations. Bulk techniques also help the
The best negative keywords are the ones that are the most often used in various industries. These should industries that are not relevant to your own. *NB– Every industry is different, so although these are popular negative keywords- you will need to go through each category
Ad Rotation controls what percentage of impressions each ad version receives. It is used to help test adverts (A/B testing) and ultimately control which adverts receive the most search impressions. The end goal of ad testing is to work out what is the most effective adverts are- and make sure they receive the most impressions. Google
A bid adjustment is modifying the set bids by a percentage based on factors such as location, device, time of the day, past website visitors and more. Bid adjustments modify the original bid to increase or decrease based on the relative performance of each factor to get a better ROI. The bid modifier adjustments are determined by
Targeting is the most important area for successful advertising. If the targeting is wrong, it doesn’t matter how great the ad copy and landing pages are. Targeting on the Google Search Network is achieved through: 1. Keywords Selection for standard text ads, 2. Website content for DSA (Dynamic search ads) 3. Product attributes for Shopping Ads.
What is PPC (Pay Per Click)? PPC is online advertising where advertisers compete for advertising space through numerous auction formats. It is called pay per click which means only paying when someone clicks on your advert. Since then many billing variations have arisen like the most current cost per click- as well as cost per
New retail clients will sometimes say that not all Paypal conversions are getting recorded in Google Analytics and Adwords. The missing conversion data is the revenue of the sale- or even just the confirmation of the sale. The reason for this is that Paypal like other payment processors gives the buyer the option to return
We have included a list write up of various plugins for WordPress that help with Digital marketing. From conversion tracking of leads and sales, creating contact forms, building XML data feeds, using Merchant Shopping API, Facebook Ads Dynamic remarketing, Facebook Ads Store integration with WordPress WooCommerce. Conversion Tracking- Measuring Advertising Performance. Tracking tools help marketers
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