The Google Display Network (GDN) consists of millions of third party websites showing Google adverts, as well as Google-owned sites like Gmail and YouTube. Display advertising combines traditional media advertising techniques for TV, newspapers and radio with new digital media technologies.
One PPC provide Display AdWords management for both brand and cost per acquisition advertising goals.
AdWords Display remarketing can retarget your past website visitors as they browse the internet. Target people that did not convert, or upsell to existing customers for up to 540 days since the last site visit.
We work with you to segment your site visitors audience into conversion funnels with different ad copy and bids. One PPC provides AdWords management and optimisation to meet advertising goals such as CPA, ROAS or brand.
AdWords In-market audiences are also known as behavioural targeting or interests’ targeting and show people comparing or researching services and products across the web. Purchase intent, or being “in-market” is determined by the content of sites browsed, as well as the proximity and frequency of visits.
If you are already running search campaigns & display remarketing then in-market campaigns are often the next best step! One PPC set up and manage in-market targeting for both costs per acquisition & brand advertising goals.
AdWords managed placement targeting is the ability to select individual websites for showing Google adverts. For example, you can just show adverts in online newspapers like the dailymail.co.uk, guardian.co.uk, thesun.co.uk, mirror.co.uk, independent.co.uk and more. These placements selected can be websites that your known customers or target audience visit.
One PPC setup the Ads on an entire site or just the most relevant pages for your industry content using a combination of placements and contextual keywords, as well as make unique bid and ad copy optimisation for each targeting option.
AdWords contextual placements record when your audience show interest on a page of related content. Using keywords or topics to match, contextual placements determine relevance by considering factors such as website copy, link and page structure.
One PPC manage AdWords contextual placements to discover new managed placement sites for direct response, while growing brand awareness.
AdWords Similar audiences targeting works in a similar fashion to Facebook Lookalike audiences, by targeting people who have shared interests with your past website visitors. Build even more focused audiences by combining similar audiences with known target audience interests, demographics and more.
One PPC uses similar audiences targeting to expand your reach, grow brand awareness,. drive conversions and ultimately new prospects and customers.
AdWords Topics targeting is contextually based on websites rather than audiences. The topics most relevant to your industry services or products are selected to increase exposure on many websites.
One PPC setup advanced Topics targeting by combining with other targeting options such as your past website visitors, keywords, and in-market audiences for more precise targeting.
Gmail Ads is a new display channel. Most of the display targeting options that work with Gmail Ads include keywords, affinity audiences, demographics, topics and similar audiences.
Affinity audiences are lists of people that have shown interest in a particular topic in the past. Affinity audiences get selected from a range of lifestyle interest categories such as car enthusiasts, travel, entertainment and much more.
Affinity audiences are top of the funnel advertising and can be used to increase brand awareness by letting prospects know about your company by combining with other targeting options for advertising lower in the funnel.
YouTube Video ads appear before and during other videos on YouTube, as well as and in search results. Video ads campaigns for YouTube are created within AdWords. Videos are uploaded to YouTube and then used as adverts.
YouTube has the traditional bidding techniques- as well as true view. True view bidding means that if the ad is skipped before 30 seconds (or the end), there is no charge. YouTube has built-in Analytics to see how your ad performs on YouTube for insights for ongoing optimisation.