Tag: DSA Dynamic Search Ads

DSA Dynamic Search Ads with RLSA

January 3, 2016

DSA ( dynamic search ads) uses your website content instead of keywords for targeting people searching in Google. When a DSA campaign works well, the targeting complements existing search campaigns that use keywords- rather than compete against them. DSA dynamically populates the advert title with content from your website that matches the search term. The landing

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