Improve Lead Quality
Achieve Better Results with LinkedIn Ads + CRM Integration
One PPC: Turning Leads Into Loyal Customers
Discover how One PPC elevates your LinkedIn Ads with smarter strategies, better data, and full-funnel optimisation.
Better Lead Quality
We optimise for leads most likely to convert into customers by leveraging offline conversion tracking.
CRM Integration
We integrate LinkedIn Ads with your CRM and other marketing systems for advanced optimisations.
Complete Sales Funnel
From first click to final sale, we track and optimise the entire funnel — from enquiry to close.
Superior Reporting
We go beyond cost-per-lead by integrating CRM data to measure cost per customer, pipeline value, and ROI.
Revenue-Focused Measurement
Measure success beyond cost per lead — track cost per customer and total revenue generated.
Account-Based Targeting
Pinpoint and influence entire buying committees at your key target companies.
Advanced Lead Generation Strategies
Want to get more from LinkedIn Ads? Our advanced lead generation methods go beyond standard targeting — harnessing first-party data, automation, and offline conversions to deliver consistently better-quality leads for professional services.
Go Beyond Cost Per Lead
With Offline Conversion Tracking, we:
Import sales revenue from your CRM into LinkedIn Ads
Track milestones such as quotes, proposals, or contracts closed
Optimise campaigns around real customer outcomes, not just enquiries
This allows LinkedIn’s AI to learn from your best leads and continuously improve campaign efficiency.
Offline Conversion Tracking
We set up Offline Conversion Tracking to improve reporting and measurement while training LinkedIn’s AI to optimise for high-quality leads that convert into customers. Sales revenue is pulled directly from your CRM into LinkedIn Ads, giving you a clear view of what drives results and where to improve.
CRM Integration
Get LinkedIn data into your CRM, and CRM data into LinkedIn to improve reporting. This two-way flow gives you a complete picture of campaign performance, linking ad spend with lead progression, sales activity, and pipeline value. With cleaner, centralised data, reporting becomes more accurate, transparent, and actionable — so you can see exactly how LinkedIn Ads contribute to business growth.
Improve Audience Targeting
Gain a competitive edge by integrating your first-party data with LinkedIn Ads. We identify companies visiting your website via IP tracking and use LinkedIn’s Company Match with job role targeting to reach all key decision-makers — not just the original visitor.
Marketing Automation
We automate personalised follow-ups using email, SMS, and remarketing—tailored to each lead’s funnel stage, interests, and behaviour—to nurture, qualify, and score leads for faster, higher-quality conversions.
Advanced Lead Quality Optimisation Services
We help you stay ahead with LinkedIn Ads by integrating your first-party data into every campaign. Through matched audiences, lead gen forms, and marketing automation, we design and manage personalised campaigns that improve lead quality, enhance targeting, and deliver measurable results.
We strengthen LinkedIn Ads by integrating your CRM to track each stage of the sales pipeline as a conversion, giving you a clear picture of how online leads translate into real business results.
Milestones such as issuing a quote or closing a contract are recorded as offline conversions, providing full visibility into the lead journey and campaign performance.
By combining offline conversion tracking with LinkedIn Lead Ads and website campaigns, we train LinkedIn’s AI to optimise for quality, not just quantity. This shifts the focus from cost per lead to real outcomes — revenue, customer acquisition, and ROI — delivering deeper insights and smarter growth.
We use LinkedIn’s Matched Audiences to build highly targeted segments based on your first-party data — including email lists, company names, and website activity. This allows for precise targeting, whether you’re retargeting past visitors, engaging high-value accounts (ABM), or nurturing leads from your CRM.
By integrating directly with your CRM, audience lists are automatically updated, keeping campaigns accurate and relevant. This ensures your ads reach the right people at the right time, improving lead quality and campaign performance.
Whether it’s re-engaging past visitors, retargeting LinkedIn content engagers, or reaching key decision-makers within target companies, our Matched Audiences strategy aligns your advertising with your sales goals — driving better results and maximising ROI.
Our LinkedIn Ads marketing automation service streamlines the way you target, engage, and nurture leads. By automating tasks such as ad delivery, follow-ups, and audience segmentation, we help you serve highly personalised and timely messages tailored to each prospect’s behaviour, job role, or funnel stage.
Through seamless integration with your CRM or marketing automation platform, we build dynamic workflows that retarget leads effectively, optimise campaign performance, and track engagement across every touchpoint. This not only improves efficiency but also boosts lead quality — ensuring your LinkedIn Ads work in harmony with your wider marketing and sales strategies to maximise ROI and long-term growth.
Book FREE Consultation Now!
Schedule a free 15–30 minute call to help us understand your business and provide personalised recommendations