LinkedIn Ads Integrations
Increase leads and improve lead quality to get a better ROI
Better Lead Quality
Go beyond standard cost per lead events by optimising for offline events
CRM Integration
We can help integrate your CRM, Email and other systems with LinkedIn Ads
Complete Sales Funnel
We build marketing funnels from awareness to direct response to achieve ROI
Improved Targeting
Using first-party data you will capture more conversions and therefore improve targeting.
Superior Reporting
Measure not only cost per lead, but also cost per customer, or even cost per sales quote etc.
Marketing Automation
Send leads to the sale department or enrol them in a lead nurturing cycle.
CRM Integration
Integrating your CRM system with your LinkedIn Ads is a powerful way to drive better results for your business. By combining the power of LinkedIn Ads with your CRM data, you can better reach your target audience, optimise lead quality with off and ultimately drive more sales.
First-Party Targeting
To gain an edge over your competitors, we can help you to leverage first-party data through audience partner CRM integrations combined with LinkedIn’s standard targeting options.
For instance, we identify companies that visit your website using their IP address, and then leverage company match targeting on LinkedIn overlaying with job roles, to retarget all decision-makers in the company, not just those who visited your website, and more!
Offline Conversion Tracking
With Offline Conversion Tracking , we improve reporting and measurement, as well as train LinkedIn’s AI to optimise for the type of leads that have previously become customers.
View sales revenue inside LinkedIn Ads imported from your converted CRM deals/opportunities to validate what is working and what needs to be improved.
Lead Nurturing & Marketing Automation
We help businesses to automate lead nurturing, personalise messaging and optimise follow-up, lead scoring, and other marketing tools by integrating LinkedIn Ads.
With the integration of a CRM system, we help businesses follow up each lead based on their interests, engagement history, and behaviour.
Take Your Lead Generation to New Levels
Integrating LinkedIn Ads with your CRM significantly improves revenue attribution by directly linking ad interactions to sales outcomes. This integration allows you to track leads from their initial click on a LinkedIn ad through to conversion, giving you precise insights into which campaigns and ads are driving revenue.
Moreover, closed-loop reporting connects marketing efforts directly to sales results, enabling you to see which LinkedIn ads lead to closed deals. This comprehensive view enhances ROI calculations and provides the data needed to optimize future campaigns for better performance and resource allocation.
Tracking offline conversions allows you to understand the impact of your LinkedIn Ads on real-world actions, such as phone calls and in-person visits. This powerful integration enables us to improve lead quality and allocate a budget towards the actions that drive the most value for your business. With Offline Conversion Tracking, we can take your LinkedIn Ads to the next level and make data-driven decisions that lead to better results.
Better measurement of campaign effectiveness:
By tracking offline conversions, we can more accurately measure the impact of online advertising efforts on your overall business results. This helps our cliens make more informed decisions about how to allocate their advertising budgets.
Optimised bidding and targeting:
We setup offline conversion tracking to provide us with valuable data about the types of customers who are most likely to convert offline. This information can be used to optimise bidding and targeting strategies, ensuring that ads are being shown to the most valuable audiences.
Improved ad messaging:
By analysing data from offline conversion tracking, we gain insights into which messaging and offers are most effective in driving offline conversions. This enables us to create more compelling ads that resonate with prospective customers.
Improved bidding & attribution:
By syncing lead lifecycle stages from a CRM, we can more accurately attribute conversions to specific campaigns with higher bids and budgets. This can help us optimise client advertising spend and improve ROI further – manually or through automated bidding strategies.
Better targeting:
Syncing lead lifecycle stages from a CRM helps us target users who are most likely to convert. By identifying users who have already shown interest in a product or service, we create more targeted ads and adjust their bidding strategies to maximise conversion rates.
Improved retargeting:
Syncing lead lifecycle stages from a CRM also helps us with retargeting efforts. For example, if a user has abandoned a lead form, we can use this information to show targeted ads that incentivise the user to complete the conversion action.
Better lead nurturing:
By syncing lead lifecycle stages from a CRM, we identify LinkedIn members who are still in the consideration or research stage and create targeted ads that help move them down the funnel. This helps improve lead quality and increase the likelihood of conversion.
Integrating CRM data with LinkedIn Ads allows the creation of matched audiences—LinkedIn users who resemble your existing customers or prospects. This enables highly targeted ad campaigns, enhancing relevance and effectiveness.
Retargeting:
This integration supports retargeting by serving personalised ads to individuals based on website visits or contact lists, keeping your brand in front of interested potential customers.
Company/Account Targeting:
Advertisers can target specific companies or organisations using CRM data to reach decision-makers, bypassing standard cookie-based methods by utilising the company’s IP address.
Utilising First-Party Data:
First-party data from website interactions or customers offers insights into behaviours, interests, and demographics. This data, sourced from CRM, payment processors, and email marketing systems, improves ad targeting and performance.
Better Targeting: Enhances native targeting options on platforms like Google Ads, leading to higher engagement and conversion rates.
Improved Ad Performance: Optimises ads by refining messaging and identifying the most effective content, boosting lead quality and conversion rates.
Enhanced Retargeting and Lead Nurturing: Identifies and re-engages users who have interacted with your brand, driving conversions through targeted campaigns.
This approach leverages CRM and first-party data to improve targeting, ad performance, and lead nurturing, resulting in more effective marketing outcomes.
Marketing automation shortens the lead lifecycle and converts more prospects into customers through accurate tracking, improved lead nurturing, effective lead scoring, and efficient sales processes improving lead quality, and driving more conversions.
We help businesses automate lead nurturing processes by integrating their CRM systems with LinkedIn Ads Lead Forms. This allows for triggering targeted email campaigns designed to push leads down the funnel.
Our marketing automation support integrates LinkedIn Ads with your CRM database to facilitate more effective lead nurturing through email marketing strategies such as lead form autoresponders, elevating the chances of conversion.
Score leads based on lead quality variables such as likelihood to convert or sales opportunity value. This data can be used to prioritise lead follow-up and ensure efficient resource allocation. We help businesses create more targeted ads and landing pages using a CRM system to track user engagement behaviour. This improves conversion rates and moves leads further down the sales funnel.
Book Free Consultation
Schedule a free no-obligation telephone call or screenshare to discuss how your advertising can be improved.