LinkedIn Ads Integration Services
Increase leads and improve lead quality to get a better ROI
Better Lead Quality
Go beyond standard cost per lead events by optimising for customers
Data Integration
We can help integrate your CRM, Email and other systems with LinkedIn Ads
Complete Sales Funnel
We build marketing funnels from direct response to branding, generating the best ROI
Marketing Automation
Send leads to the sale department or enrol them in a lead nurturing cycle.
Superior Reporting
Measure not only cost per lead, but also cost per customer, or even cost per sales quote etc.
Improved Optimisation
Using first-party data you will capture more conversions and therefore improve bid accuracy and ROI.
CRM Integration
Integrating a CRM system with your LinkedIn Ads is a powerful way to drive better results for your business. By combining the power of LinkedIn Ads with your CRM data, you can gain a more comprehensive view of your target audience, optimise your targeting, and ultimately drive more sales.
But that’s not all – by integrating your CRM system with LinkedIn Ads, we shall also streamline your lead generation process. We automatically sync leads from LinkedIn Ads into your CRM system, making it easier to follow up and convert those leads into sales.
Offline Conversion Tracking
With Offline Conversion Tracking and more first-party data, we can take your LinkedIn Ads to the next level and make data-driven decisions that lead to better results. As third-party cookies become less reliable, adopting these strategies is crucial for the success of your LinkedIn Ads campaigns.
We can use the click ID in your CRM its a critical step towards tracking offline conversions and syncing them back to LinkedIn Ads. Don’t miss out on valuable conversions that occur outside of the online platform – record them and optimise your campaigns for even better results.
Lead Nurturing & Marketing Automation
By using a CRM system for lead nurturing and other marketing automation with LinkedIn Ads, we help businesses to automate lead nurturing, personalise messaging and optimise follow-up, lead scoring, and integration with other marketing tools.
With the integration of a CRM system, we help businesses to content and communication to each lead based on their interests, engagement history, and behaviour.
We create a seamless workflow, driving conversions and growth, and provides valuable insights into which campaigns and channels are driving the most conversions and optimise marketing efforts accordingly.
Integrate a LinkedIn Audience Partner
To gain an edge over your competitors, we can help you to use more first-party data through audience partner integrations instead of relying solely on LinkedIn’s standard targeting options.
For instance, by us identifying companies that visit your website using their IP address, we can leverage company match company list targeting on LinkedIn, along with job roles, to retarget all decision-makers in the company, not just those who visited your website, and more!
Take Your Lead Generation to New Levels
First-party data is collected through interactions with website users or customers, offering insights into customer behaviours, interests, preferences, demographics, purchase history, and interactions. This data encompasses information from various systems, including CRM, payment processors like Stripe, and email marketing systems.
Better Targeting:
We use this data to complement native targeting options provided by Google Ads, resulting in higher engagement and conversion rates.
Improved Ad Performance:
We also use first-party data to optimise ad performance by providing insights into which ads and messaging are most effective, increasing lead quality and conversion rates.
Improved Retargeting Lead Nurturing:
Using first-party data to identify users who have previously interacted with you, allows us to retarget these users with ads designed to re-engage them and drive conversions.
Tracking offline conversions allows you to understand the impact of your LinkedIn Ads on real-world actions, such as phone calls and in-person visits. This powerful integration enables us to improve lead quality and allocate a budget towards the actions that drive the most value for your business. With Offline Conversion Tracking, we can take your LinkedIn Ads to the next level and make data-driven decisions that lead to better results.
Better measurement of campaign effectiveness:
By tracking offline conversions, we can more accurately measure the impact of online advertising efforts on your overall business results. This helps our cliens make more informed decisions about how to allocate their advertising budgets.
Optimised bidding and targeting:
We setup offline conversion tracking to provide us with valuable data about the types of customers who are most likely to convert offline. This information can be used to optimise bidding and targeting strategies, ensuring that ads are being shown to the most valuable audiences.
Improved ad messaging:
By analysing data from offline conversion tracking, we gain insights into which messaging and offers are most effective in driving offline conversions. This enables us to create more compelling ads that resonate with prospective customers.
LinkedIn Ads integrations with matched audiences allow us to seamlessly integrate customer relationship management (CRM) data into your LinkedIn advertising campaigns.
When clients integrate their CRM data into LinkedIn Ads, we can create matched audiences, which are groups of LinkedIn users that match the profiles of their existing customers or prospects. These matched audiences can be used to deliver targeted advertising campaigns to these specific groups of users.
Retargeting:
This integration enables advertisers to retarget website visitors or contact lists to serve personalised ads to individuals on LinkedIn.
Company/ Account Targeting:
This integration allows advertisers to target specific companies or organisations on LinkedIn based on their CRM data. With company (account) targeting, it goes beyond standard remarketing that relies on cookies to target individuals. Instead, it retargets all the decision-makers among company employees by utilising the IP address of the company’s website domain, rather than using a cookie.
Lead Gen Forms:
This integration allows us to capture leads directly from LinkedIn Ads and sync them with your CRM, allowing for more personalised follow-up campaigns.
Improved bidding & attribution:
By syncing lead lifecycle stages from a CRM, we can more accurately attribute conversions to specific campaigns with higher bids and budgets. This can help us optimise client advertising spend and improve ROI further – manually or through automated bidding strategies.
Better targeting:
Syncing lead lifecycle stages from a CRM helps us target users who are most likely to convert. By identifying users who have already shown interest in a product or service, we create more targeted ads and adjust their bidding strategies to maximise conversion rates.
Improved retargeting:
Syncing lead lifecycle stages from a CRM also helps us with retargeting efforts. For example, if a user has abandoned a lead form, we can use this information to show targeted ads that incentivise the user to complete the conversion action.
Better lead nurturing:
By syncing lead lifecycle stages from a CRM, we identify LinkedIn members who are still in the consideration or research stage and create targeted ads that help move them down the funnel. This helps improve lead quality and increase the likelihood of conversion.
Marketing automation shortens the lead lifecycle and converts more prospects into customers through accurate tracking, improved lead nurturing, effective lead scoring, and efficient sales processes improving lead quality, and driving more conversions.
Lead Nurturing Through Email Marketing:
We help businesses automate lead nurturing processes through the integration of your CRM system with LinkedIn Ads Lead Form extensions and Matched Audiences. This allows for triggering targeted email campaigns designed to push leads down the funnel.
Our marketing automation support works by integrating LinkedIn Ads with your CRM database to facilitate more effective nurturing of leads through email marketing strategies such as lead form autoresponders, elevating the chances of conversion.
Effective Lead Scoring & Value-Based Conversions
Score leads based on lead quality variables such as likelihood to convert or sales opportunity value. This data can be used to prioritise lead follow-up and ensure efficient resource allocation.
Automated Reporting
We help businesses automate reporting processes by integrating a CRM system with LinkedIn Ads, resulting in regular updates on advertising performance, lead quality, lead progression, and conversion rates.
Conversion Rate Improvement
We help businesses create more targeted ads and landing pages by using a CRM system to track user engagement behaviour. This improves conversion rates and moves leads further down the sales funnel.
Our Experience
At One PPC, we understand the unique challenges that come with advertising in the professional services B2B space.
We have extensive experience in managing LinkedIn Ads for e-commerce companies, and we are committed to helping you achieve success.
Our Flexible Subscription Model
We believe in providing you with the flexibility to adjust your advertising as needed, without the burden of a long-term contract. That’s why we offer a monthly subscription model, giving you the freedom to make changes as needed.
Our subscription model allows us to work closely with you to understand your business goals and to create a tailored advertising strategy that meets your specific needs. We are committed to providing you with the best possible service and helping you achieve success.
£70 Per Hour
. We only believe in providing a comprehensive service. We do provide flexible pricing based on the time required to manage your account. We work with you to get the best results for your industry, target market, and goals.
Book Free Consultation
Schedule a free no-obligation telephone call or screenshare to discuss how your advertising can be improved.