First-party data is collected through interactions with website users or customers, offering insights into customer behaviours, interests, preferences, demographics, purchase history, and interactions. This data encompasses information from various systems, including CRM, payment processors like Stripe, and email marketing systems.

Better Targeting:
We use this data to complement native targeting options provided by Google Ads, resulting in higher engagement and conversion rates.

Improved Ad Performance:
We also use first-party data to optimise ad performance by providing insights into which ads and messaging are most effective, increasing lead quality and conversion rates.

Improved Retargeting Lead Nurturing:
Using first-party data to identify users who have previously interacted with you, allows us to retarget these users with ads designed to re-engage them and drive conversions.

Tracking offline conversions allows you to understand the impact of your LinkedIn Ads on real-world actions, such as phone calls and in-person visits. This powerful integration enables us to improve lead quality and allocate a budget towards the actions that drive the most value for your business. With Offline Conversion Tracking, we can take your LinkedIn Ads to the next level and make data-driven decisions that lead to better results.

Better measurement of campaign effectiveness:
By tracking offline conversions, we can more accurately measure the impact of online advertising efforts on your overall business results. This helps our cliens make more informed decisions about how to allocate their advertising budgets.

Optimised bidding and targeting:
We setup offline conversion tracking to provide us with valuable data about the types of customers who are most likely to convert offline. This information can be used to optimise bidding and targeting strategies, ensuring that ads are being shown to the most valuable audiences.

Improved ad messaging:
By analysing data from offline conversion tracking, we gain insights into which messaging and offers are most effective in driving offline conversions. This enables us to create more compelling ads that resonate with prospective customers.

LinkedIn Ads integrations with matched audiences allow us to seamlessly integrate customer relationship management (CRM) data into your LinkedIn advertising campaigns.

When clients integrate their CRM data into LinkedIn Ads, we can create matched audiences, which are groups of LinkedIn users that match the profiles of their existing customers or prospects. These matched audiences can be used to deliver targeted advertising campaigns to these specific groups of users.

Retargeting:
This integration enables advertisers to retarget website visitors or contact lists to serve personalised ads to individuals on LinkedIn. 

Company/ Account Targeting:
This integration allows advertisers to target specific companies or organisations on LinkedIn based on their CRM data. With company (account) targeting, it goes beyond standard remarketing that relies on cookies to target individuals. Instead, it retargets all the decision-makers among company employees by utilising the IP address of the company’s website domain, rather than using a cookie.

Lead Gen Forms:
This integration allows us to capture leads directly from LinkedIn Ads and sync them with your CRM, allowing for more personalised follow-up campaigns.

Improved bidding & attribution:
By syncing lead lifecycle stages from a CRM, we can more accurately attribute conversions to specific campaigns with higher bids and budgets. This can help us optimise client advertising spend and improve ROI further – manually or through automated bidding strategies.

Better targeting:
Syncing lead lifecycle stages from a CRM helps us target users who are most likely to convert. By identifying users who have already shown interest in a product or service, we create more targeted ads and adjust their bidding strategies to maximise conversion rates.

Improved retargeting:
Syncing lead lifecycle stages from a CRM also helps us with retargeting efforts. For example, if a user has abandoned a lead form, we can use this information to show targeted ads that incentivise the user to complete the conversion action.

Better lead nurturing:
By syncing lead lifecycle stages from a CRM, we identify LinkedIn members who are still in the consideration or research stage and create targeted ads that help move them down the funnel. This helps improve lead quality and increase the likelihood of conversion.

Marketing automation shortens the lead lifecycle and converts more prospects into customers through accurate tracking, improved lead nurturing, effective lead scoring, and efficient sales processes improving lead quality, and driving more conversions.

Lead Nurturing Through Email Marketing:

We help businesses automate lead nurturing processes through the integration of your CRM system with LinkedIn Ads Lead Form extensions and Matched Audiences. This allows for triggering targeted email campaigns designed to push leads down the funnel.

Our marketing automation support works by integrating LinkedIn Ads with your CRM database to facilitate more effective nurturing of leads through email marketing strategies such as lead form autoresponders, elevating the chances of conversion.

Effective Lead Scoring & Value-Based Conversions

Score leads based on lead quality variables such as likelihood to convert or sales opportunity value. This data can be used to prioritise lead follow-up and ensure efficient resource allocation.

Automated Reporting
We help businesses automate reporting processes by integrating a CRM system with LinkedIn Ads, resulting in regular updates on advertising performance, lead quality, lead progression, and conversion rates.

Conversion Rate Improvement
We help businesses create more targeted ads and landing pages by using a CRM system to track user engagement behaviour. This improves conversion rates and moves leads further down the sales funnel.