Get More Leads and Sales
from Google Ads

Expert Google Ads Management

 Expert Google Ads Premier Partner

Premier partner

Turn More Google Ads Clicks Into Customers

Increase profits and capitalise on new opportunities with expert Google Ads management (formerly Google AdWords ) by working with an expert Google Ads Agency

Why One PPC Ltd ?

Adwords Premier Partner​

Over 5 years experience as a Google AdWords Agency

No Contracts, Just Results​

No long term contracts. Rolling month to month pay as you go subscription.

Over 150 Reviews​

We have over 150 Online Reviews from happy customers.​

Free AdWords Audit​

Expert Audits that are free & 100% non-obligation.

Hourly Rates​

Just £50 Per hour with a set number of hours per month.​

Detailed Reporting

Our reports will always keep you up to date.

Personalised Service

We understand your goals and launch successful campaigns across paid search & display. We communicate while implementing the strategy providing reports and updates.

Automation & AI

In addition to manual set up and management, we utilize a range of automation tools and AI including: Google Ads Scripts, Smart Bid automation, along with industry leading third party software management tools to get you the most of Google Ads. 

Scientific Creativity

We are data analysts following a systematic process for testing advertising creative. We create adverts that drive high click-through rates and lead to more traffic and conversions.

Optimize Your Conversion Rates

Increase ROI on Every Google Ads Campaign with One PPC

Increased Leads, Sales and Customers

We focus on getting results and making every penny count

Provable ROI

Scientific approach to track web leads, phone calls and sales

Lower CPA

Reduce cost per acquisition and get more conversions and deliver bottom-line results.

Complete Sales Funnel

We build a marketing funnel from direct response to branding, generating the best ROI

Precise Targeting

We target your customer persona with demographics, locations, ad schedules and more.

Test, Experiment, Improve.​

Expand Campaigns and utilize new techniques.

Request Free Google Ads Audit Now

Learn how your Google Ads can get a better return on investment.

To send you an account access invite to complete the audit, we just need your Google Ads ID. Your AdWords ID is a 10 digit number that you use for Google Support. Our invite can then be accepted.

The One PPC Approach

Organised Campaigns

Build stunning, on-brand, conversion-optimized campaigns for every product or service

Remarketing Funnel

Add a tracking pixel to your landing pages for easy remarketing to visitors.

Landing Page Strategy

Match landing pages with ad groups for more efficient campaign management.

Mobile Responsive Ads

We create device targeting strategies with mobile aspect-ratio lock and one-click mobile page generation.

Data Driven Approach

We optimise and improve your campaigns using your website performance metrics

Analyse and A/B Testing

Monitor visitor behaviour and create advert variations to split test and optimize for conversions.

Google Ads & Analytics

Use Google Ads (formerly Adwords) and Analytics to manage performance down to the variation level.


Agree strategy and approach, then update during the process.

Multi-Channel Approach

We identify cross platform opportunities for search, display and social

Client Testimonials 

Google Ads Management Process​





We start our AdWords management process by understanding your business offering, USP’s and target customers.

We review your website and Google Analytics data to highlight possible anomalies that could limit the effectiveness from the outset.

We research your competitors advertising presence to learn where they are getting the most traffic from.

We review your AdWords account to identify quick win opportunities and deliver a plan for ongoing growth.

We write ads to test which parts of your business offering appeals most to your current & prospective customers.

We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor ad copy by targeting options used like keywords, websites and audiences.

We configure bidding strategies, custom ad scheduling and geographical targeting that best fit your industry, company and advertising goals.

Using our in-depth knowledge of PPC advertising, we set up, optimise and manage Adwords to help you achieve better results.

Effective account structure improves reporting and easier change management. Good account structure makes AdWords management easier for us, as well as making AdWords easier for you to understand.

We organise and structure your AdWords account based on your advertising goals, account performance history, website landing pages and our experience. Keywords and other targeting methods are organised into campaigns based on the services or products you offer.

We identify keywords that your prospective customers use to find companies who supply the products or services that you offer. We use the Google Keyword Planner, Google Webmaster and other tools to identify qualified lists of keywords.

Using Google Analytics data alongside AdWords reporting shows us what happens on your landing page and website after your adverts get clicked on. Google Analytics helps us measure which areas of the AdWords account are working best and which areas can be improved.

As part of our AdWords management service, we also track website health and performance metrics such as page load time and other key performance indicators like bounce rate, average session duration, returning visitors, exit pages, landing page performance and more!

AdWords Conversion tracking records leads and sales within AdWords, which lets us optimise and manage AdWords using your customer data.

We use Google AdWords telephone call tracking, web to lead tracking, and e-commerce tracking – all conversion actions that are recorded within AdWords.

Google Tag Manager (GTM) provides more advanced tracking capabilities including conversion & event tracking, Dynamic Remarketing, GA and more. For advanced GTM implementations, a one-off setup fee may apply.

We communicate by email, scheduled phone calls and screen shares. We also provide summary and detailed reporting using tools such as Google Data Studio.

See exactly how and where your advertising budget is spent and how ROI is achieved. We set up live interactive reports from your AdWords account using Google Data Studio.

See how your AdWords account is performing in a few seconds and compare to historical performance. Our report provides summaries with a range of graphs, charts, tables and widgets, as well as supporting detail.

We control advertising costs and meet profit targets by using a combination of bidding strategies and budgets. We optimise and manage your AdWords account to ensure the areas with the best advertising return are spending the most budget.

We manage AdWords for advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) or brand position objectives.

We test a control ad version against another 1-2 versions to get the best mix of CTR, Conversion rate and conversions per impression.

We expand your existing keyword list as we acquire new data. We add the relevant search terms your ads appear for and optimise them for higher conversions.

We analyse the search terms your ads appear for and optimisze them for higher conversions.

Google Ads Management Plans

We only believe in providing a comprehensive service. We do provide flexible pricing based on AdWords features managed and the time required to manage your account. We work with you to select the most relevant features for your industry, target market, and goals. Fixed monthly pricing is listed below for example budgetary purposes, we also offer custom plans.

Growth Plan

7 Hours, 30 Day Contract

£ 349
  • Search Campaigns : Keywords
  • Remarketing for Search (RLSA)
  • Dynamic Search Ads (DSA)
  • Remarketing for Display

Advanced Plan

10 Hours, 30 Day Contract

£ 499
  • Everything in Growth Plan
  • Google Shopping Ads
  • In Market/ Behaviour Audiences
  • Managed & Contextual Placements

Unlimited Plan

20 Hours, 30 Day Contract

£ 999
  • Everything Advanced Plan
  • Similar Audiences & Topics
  • Gmail Ads/ Affinity Audiences
  • YouTube & Video Ads

Google Ads Targeting Features

Search Keywords

Google Search using keyword targeting with text ads is the most widely used method for Google AdWords. Keywords are words selected to match the search terms your prospective customer would use to find your services or products. One PPC provide AdWords search management for advertising goals such as cost per lead/sale in order to achieve the highest volume for the profit target.

Search Partners

AdWords Search Partners extends the reach of standard Google Search ads to hundreds of non-Google websites. We run adverts on the Google search partner websites that appear on search results pages, onsite directory pages or other pages related to a person’s search.

Search Remarketing (RLSA)

AdWords Remarketing Lists for Search (RLSA) retargets past website visitors as they search on Google. Target past site visitors with bidding tailored keyword bids and ad copy optimisations.Increase search volume using wider keywords for past website visitors that you don’t usually bid on.

Dynamic Search Ads (DSA)

Dynamic Search Ads (DSA) uses the content of your website to match searches entered into Google instead of keywords. DSA complements your existing keyword-based campaigns to access the long tail search terms.DSA ads look like text ads, but the headlines and landing pages are generated dynamically from the search phrase and your website content. Combine with remarketing search lists.

Google Shopping

Google Shopping for retailers, show searchers a photo of your product with the price, headline and brand name instead of text ads. Google Shopping uses product titles (and other product attributes) for targeting ads to search terms instead of traditional keyword targeting used by text ads.Run both Search text ads and Shopping ads at the same time to increase traffic and sales volume.

Remarketing Display

AdWords Display remarketing lets you retarget your past website visitors as they browse the internet. Target people that did not convert, or upsell to existing customers for up to 540 days since the last site visit. Runs ads across the Google Display Network (GDN) of millions of third-party websites, as well as Google-owned sites like Gmail and YouTube.

In-Market Audiences

AdWords In-market audiences are also known as behavioural targeting or interests’ targeting. Show ads to people comparing or researching services and products across the web within your industry categories. Purchase intent, or being “in-market” is determined by the content of sites browsed, as well as the proximity and frequency of visits. If you are already running search campaigns & display remarketing then in-market campaigns are often the next best step!

Managed Placements

AdWords managed placement targeting is the ability to select individual websites to show Google adverts on with unique bids and ad copy. For example, you can just show adverts in online newspapers like the,,,, and more. These placements selected can be websites that your known customers or target audience visit. Run ads on an entire site or just the most relevant pages for your industry.

Similar Audiences

AdWords Similar audiences targeting works in the same ways as Facebook Lookalike audiences, by targeting people who have shared interests with your past website visitors. Build even more focused audiences by combining similar audiences with known target audience interests, demographics and more. One PPC uses similar audiences targeting to expand your reach, grow brand awareness, drive conversions and ultimately new prospects and customers.


AdWords Topics targeting is contextually based on websites rather than audiences. Select topics most relevant to your industry services or products to increase exposure on many websites. Affinity audiences get selected from a range of lifestyle interest categories such as car enthusiasts, travel, entertainment and much more. Affinity audiences are top of the funnel advertising and can be used to increase brand awareness by letting prospects know about your company.

Gmail Ads

Gmail Ads works with most of the display targeting options that work with Gmail Ads include keywords, affinity audiences, demographics, topics and similar audiences.

YouTube Ads

Video ads campaigns for YouTube are created within AdWords. Videos are uploaded to YouTube and then used as adverts. YouTube has the traditional bidding techniques - as well as true view. True view bidding means that if the ad is skipped before 30 seconds (or the end), there is no charge. YouTube has built-in Analytics to see how your ad performs on YouTube for insights for ongoing optimisation.

Detailed Reporting

Our reports will always keep you up to date with what is happening in your account. 

FAQ (Frequently Asked Questions)

We shall provide a free audit in a written format or by live screen share.

If you have never used AdWords, we shall create shall create a new business plan for your industry, location and target market.

We charge by the [email protected]£50 to provide a comprehensive service that is competitively priced. Payment is due monthly in advance, with a rolling month to month pay as you go contract. The minimum subscription is £250 per month (5 hours). 

We communicate by email, scheduled phone calls and screen shares. We also provide summary and detailed reporting using tools such as Google Data Studio.

Monthly management can be cancelled or paused 7 days before the next renewal date. If you wish to commence using our services again in the future, just let us know!

Book Free Strategy Call​

Book a free no obligation strategy call or Audit Review of your existing account. 

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