Get More Leads and Sales from Google Ads

Expert Google Ads Management Agency

Premier partner

Turn More Google Ads Clicks Into Conversions

Reduce wasted spend and capitalise on new opportunities with expert Google Ads management (formerly Google AdWords ).

Optimize Your Conversion Rates

Increase ROI on Every Google Ads Campaign with One PPC

Increased Leads, Sales and Customers

We focus on getting results and making every penny count

Provable ROI

Scientific approach to track web leads, phone calls and sales

Lower CPA

Reduce cost per acquisition and get more conversions and deliver bottom-line results.

Complete Sales Funnel

We build a marketing funnel from direct response to branding, generating the best ROI

Precise Targeting

We target your customer persona with demographics, locations, ad schedules and more.

Test, Experiment, Improve.​

Expand Campaigns and utilize new techniques.

Personalised Service

We understand your goals and launch successful campaigns across paid search & display. We communicate while implementing the strategy. 

Automation Technology

In addition to manual and personalised service, we utilize Google Ads Scripts and industry leading AdWords management software. 

Scientific Creativity

We are data analysts following a systematic process for testing creative advertising. We create adverts that drive high click-through rates and lead to more traffic and conversions.

Why One PPC Ltd ?

Adwords Premier Partner​

Over 5 years experience as a Google AdWords Certified Partner.​

No Contracts, Just Results​

No long term contracts. Rolling month to month pay as you go contract.​

Over 150 Reviews​

We have over 150 Online Reviews from happy customers.​

Free AdWords Audit​

Expert Audits that are free & 100% non-obligation.

Hourly Rates​

Just £50 Per hour with a set number of hours per month.​

Quality Guarantee

We back up our work with a no quibble, 30 day money back guarantee​

The One PPC Approach

Organised Campaigns

Build stunning, on-brand, conversion-optimized campaigns for every product or service

Remarketing Funnel

Add a tracking pixel to your landing pages for easy remarketing to visitors.

Landing Page Strategy

Match landing pages with ad groups for more efficient campaign management.

Mobile Responsive Ads

We create device targeting strategies with mobile aspect-ratio lock and one-click mobile page generation.

Data Driven Approach

We optimise and improve your campaigns using your website performance metrics

Analyse and A/B Testing

Monitor visitor behaviour and create advert variations to split test and optimize for conversions.

Google Ads & Analytics

Use Google Ads (formerly Adwords) and Analytics to manage performance down to the variation level.


Agree strategy and approach, then update during the process.

Multi-Channel Approach

We identify cross platform opportunities for search, display and social

Client Testimonials 

I have used Liam at One PPC for a couple of years now and he's always done a great job for us. The world of SEO and SEM is full of 'smoke and mirrors' and 'snake oil salespeople' but they have always provided an excellent, transparent service at a fair price. We can be quite a complicated client but Liam has always understood our brief and delivered within the agreed timescales."


I have been using One PPC for a number of months now for my advertising campaign. I have noticed a marked increase in quality leads from my google adwords accounts without costing me anymore. I wouldn't hesitate in recommending their services.


Get Started Now

Try our comprehensive service today. No signed contract required. Book a free audit health check or request a follow up to learn more about about how we can help.

AdWords Management Process​





We start our AdWords management process by understanding your business offering, USP’s and target customers.

We review your website and Google Analytics data to highlight possible anomalies that could limit the effectiveness from the outset.

We research your competitors advertising presence to learn where they are getting the most traffic from.

We review your AdWords account to identify quick win opportunities and deliver a plan for ongoing growth.

We write ads to test which parts of your business offering appeals most to your current & prospective customers.

We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor ad copy by targeting options used like keywords, websites and audiences.

We configure bidding strategies, custom ad scheduling and geographical targeting that best fit your industry, company and advertising goals.

Using our in-depth knowledge of PPC advertising, we set up, optimise and manage Adwords to help you achieve better results.

Effective account structure improves reporting and easier change management. Good account structure makes AdWords management easier for us, as well as making AdWords easier for you to understand.

We organise and structure your AdWords account based on your advertising goals, account performance history, website landing pages and our experience. Keywords and other targeting methods are organised into campaigns based on the services or products you offer.

We identify keywords that your prospective customers use to find companies who supply the products or services that you offer. We use the Google Keyword Planner, Google Webmaster and other tools to identify qualified lists of keywords.

Using Google Analytics data alongside AdWords reporting shows us what happens on your landing page and website after your adverts get clicked on. Google Analytics helps us measure which areas of the AdWords account are working best and which areas can be improved.

As part of our AdWords management service, we also track website health and performance metrics such as page load time and other key performance indicators like bounce rate, average session duration, returning visitors, exit pages, landing page performance and more!

AdWords Conversion tracking records leads and sales within AdWords, which lets us optimise and manage AdWords using your customer data.

We use Google AdWords telephone call tracking, web to lead tracking, and e-commerce tracking – all conversion actions that are recorded within AdWords.

Google Tag Manager (GTM) provides more advanced tracking capabilities including conversion & event tracking, Dynamic Remarketing, GA and more. For advanced GTM implementations, a one-off setup fee may apply.

We communicate by email, scheduled phone calls and screen shares. We also provide summary and detailed reporting using tools such as Google Data Studio.

See exactly how and where your advertising budget is spent and how ROI is achieved. We set up live interactive reports from your AdWords account using Google Data Studio.

See how your AdWords account is performing in a few seconds and compare to historical performance. Our report provides summaries with a range of graphs, charts, tables and widgets, as well as supporting detail.

We control advertising costs and meet profit targets by using a combination of bidding strategies and budgets. We optimise and manage your AdWords account to ensure the areas with the best advertising return are spending the most budget.

We manage AdWords for advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) or brand position objectives.

We test a control ad version against another 1-2 versions to get the best mix of CTR, Conversion rate and conversions per impression.

We expand your existing keyword list as we acquire new data. We add the relevant search terms your ads appear for and optimise them for higher conversions.

We analyse the search terms your ads appear for and optimisze them for higher conversions.

Google Ads Management

Great Service without Premium Costs!

AdWords Management Plans

We only believe in providing a comprehensive service. We do provide flexible pricing based on AdWords features managed and the time required to manage your account. 

We work with you to select the most relevant features for your industry, target market, your revenue and profit targets. Fixed monthly pricing is listed below for example budgetary purposes and we also offer custom plans providing pay as you go [email protected]£50 Per hour.

Google Ads Targeting Features

One PPC provides AdWords management for both Google and non-Google search engines across the Google Search Network. Google Search All (formerly web search) merges all Google Search Engines such as Google News, Maps, Images, Groups Shopping and more.

Google Search using keyword targeting with text ads is the most widely used method for Google AdWords. Keywords are words selected to match the search terms your prospective customer would use to find your services or products.

One PPC provide AdWords search management for advertising goals such as cost per lead/sale in order to achieve the highest volume for the profit target.

AdWords Search Partners extends the reach of standard Google Search ads to hundreds of non-Google websites. We run adverts on the Google search partner websites that appear on search results pages, onsite directory pages or other pages related to a person’s search.

AdWords Remarketing Lists for Search (RLSA) retargets past website visitors as they search on Google. Target past site visitors with bidding tailored keyword bids and ad copy optimisations.

Increase search volume using wider keywords for past website visitors that you don’t usually bid on.

Dynamic Search Ads (DSA) uses the content of your website to match searches entered into Google instead of keywords. DSA complements your existing keyword-based campaigns to access the long tail search terms.

DSA ads look like text ads, but the headlines and landing pages are generated dynamically from the search phrase and your website content. Combine with remarketing search list to have higher bids for past site visitors.

Google Shopping for retailers, show searchers a photo of your product with the price, headline and brand name instead of text ads. Google Shopping uses product titles (and other product attributes) for targeting ads to search terms instead of traditional keyword targeting used by text ads.

Run both Search text ads and Shopping ads at the same time to increase traffic and sales volume.

AdWords Display remarketing can retarget your past website visitors as they browse the internet. Target people that did not convert, or upsell to existing customers for up to 540 days since the last site visit.

We work with you to segment your site visitors audience into conversion funnels with different ad copy and bids. One PPC provides AdWords management and optimisation to meet advertising goals such as CPA, ROAS or brand. 

The Google Display Network (GDN) consists of millions of third party websites showing Google adverts, as well as Google-owned sites like Gmail and YouTube. Display advertising combines traditional media advertising techniques for TV, newspapers and radio with new digital media technologies.

One PPC provide Display AdWords management for both brand and cost per acquisition advertising goals.

AdWords In-market audiences are also known as behavioural targeting or interests’ targeting and show people comparing or researching services and products across the web. Purchase intent, or being “in-market” is determined by the content of sites browsed, as well as the proximity and frequency of visits.

If you are already running search campaigns & display remarketing then in-market campaigns are often the next best step! One PPC set up and manage in-market targeting for both costs per acquisition & brand advertising goals.

AdWords managed placement targeting is the ability to select individual websites for showing Google adverts. For example, you can just show adverts in online newspapers like the,,,, and more. These placements selected can be websites that your known customers or target audience visit.

One PPC setup the Ads on an entire site or just the most relevant pages for your industry content using a combination of placements and contextual keywords, as well as make unique bid and ad copy optimisation for each targeting option.

AdWords contextual placements record when your audience show interest on a page of related content. Using keywords or topics to match, contextual placements determine relevance by considering factors such as website copy, link and page structure.

One PPC manage AdWords contextual placements to discover new managed placement sites for direct response, while growing brand awareness.

AdWords Similar audiences targeting works in a similar fashion to Facebook Lookalike audiences, by targeting people who have shared interests with your past website visitors. Build even more focused audiences by combining similar audiences with known target audience interests, demographics and more.

One PPC uses similar audiences targeting to expand your reach, grow brand awareness,. drive conversions and ultimately new prospects and customers.

AdWords Topics targeting is contextually based on websites rather than audiences. The topics most relevant to your industry services or products are selected to increase exposure on many websites.

One PPC setup advanced Topics targeting by combining with other targeting options such as your past website visitors, keywords, and in-market audiences for more precise targeting. 

Affinity audiences are lists of people that have shown interest in a particular topic in the past. Affinity audiences get selected from a range of lifestyle interest categories such as car enthusiasts, travel, entertainment and much more.

Affinity audiences are top of the funnel advertising and can be used to increase brand awareness by letting prospects know about your company by combining with other targeting options for advertising lower in the funnel.

Gmail Ads is a new display channel. Most of the display targeting options that work with Gmail Ads include keywords, affinity audiences, demographics, topics and similar audiences.

YouTube Video ads appear before and during other videos on YouTube, as well as and in search results. Video ads campaigns for YouTube are created within AdWords. Videos are uploaded to YouTube and then used as adverts.

YouTube has the traditional bidding techniques- as well as true view. True view bidding means that if the ad is skipped before 30 seconds (or the end), there is no charge. YouTube has built-in Analytics to see how your ad performs on YouTube for insights for ongoing optimisation.

Growth Plan

5 Hours, 30 Day Contract

£ 250
  • Search Campaigns : Text Ads
  • Remarketing on Search (RLSA)
  • Dynamic Search Ads (DSA)
  • Remarketing for Display

Advanced Plan

7 Hours, 30 Day Contract

£ 350
  • Search Campaigns : Text Ads
  • Remarketing on Search (RLSA)
  • Dynamic Search Ads (DSA)
  • Remarketing for Display
  • Google Shopping Ads
  • In Market/ Behaviour Audiences
  • Managed & Contextual Placements

Unlimited Plan

10 Hours, 30 Day Contract

£ 500
  • Search Campaigns : Text Ads
  • Remarketing on Search (RLSA)
  • Dynamic Search Ads (DSA)
  • Remarketing for Display
  • Google Shopping for E-commerce
  • In Market/ Behaviour Audiences
  • Managed & Contextual Placements
  • Similar Audiences & Topics
  • Gmail Ads/ Affinity Audiences
  • YouTube & Video Ads

30 Day Money Back Guarantee

We back up our work with a no quibble money back guarantee. If you are not highly satisfied within month one, we shall provide a full refund.

FAQ (Frequently Asked Questions)

We shall provide a free audit in a written format or by live screen share.

If you have never used AdWords, we shall create shall create a new business plan for your industry, location and target market.

We charge by the [email protected]£50 to provide a comprehensive service that is competitively priced. Payment is due monthly in advance, with a rolling month to month pay as you contract.

We communicate by email, scheduled phone calls and screen shares. We also provide summary and detailed reporting using tools such as Google Data Studio.

Monthly management is pay as you go and can be cancelled or paused 7 days before the next renewal date. If you wish to commence using our services again in the future, just let us know!

Free Enquiry