Get More Leads and Sales
from Google Ads
Expert Google Ads Management
Expert Google Ads Premier Partner
Turn More Google Ads Clicks Into Customers
Increase profits and capitalise on new opportunities with expert Google Ads management (formerly Google AdWords ) by working with an expert Google Ads Agency
Why One PPC Ltd ?
Adwords Premier Partner
Over 5 years experience as a Google AdWords Agency
No Contracts, Just Results
No long term contracts. Rolling month to month pay as you go subscription.
Over 150 Reviews
We have over 150 Online Reviews from happy customers.
Free AdWords Audit
Expert Audits that are free & 100% non-obligation.
Hourly Rates
Just £50 Per hour with a set number of hours per month.
Detailed Reporting
Our reports will always keep you up to date.
Personalised Service
We understand your goals and launch successful campaigns across paid search & display. We communicate while implementing the strategy providing reports and updates.
Automation & AI
In addition to manual set up and management, we utilize a range of automation tools and AI including: Google Ads Scripts, Smart Bid automation, along with industry leading third party software management tools to get you the most of Google Ads.
Scientific Creativity
We are data analysts following a systematic process for testing advertising creative. We create adverts that drive high click-through rates and lead to more traffic and conversions.
Optimize Your Conversion Rates
Increase ROI on Every Google Ads Campaign with One PPC
Increased Leads, Sales and Customers
We focus on getting results and making every penny count
Provable ROI
Scientific approach to track web leads, phone calls and sales
Lower CPA
Reduce cost per acquisition and get more conversions and deliver bottom-line results.
Complete Sales Funnel
We build a marketing funnel from direct response to branding, generating the best ROI
Precise Targeting
We target your customer persona with demographics, locations, ad schedules and more.
Test, Experiment, Improve.
Expand Campaigns and utilize new techniques.
Request Free Google Ads Audit Now
Learn how your Google Ads can get a better return on investment.
To send you an account access invite to complete the audit, we just need your Google Ads ID. Your AdWords ID is a 10 digit number that you use for Google Support. Our invite can then be accepted.
The One PPC Approach
Organised Campaigns
Build stunning, on-brand, conversion-optimized campaigns for every product or service
Remarketing Funnel
Add a tracking pixel to your landing pages for easy remarketing to visitors.
Landing Page Strategy
Match landing pages with ad groups for more efficient campaign management.
Mobile Responsive Ads
We create device targeting strategies with mobile aspect-ratio lock and one-click mobile page generation.
Data Driven Approach
We optimise and improve your campaigns using your website performance metrics
Analyse and A/B Testing
Monitor visitor behaviour and create advert variations to split test and optimize for conversions.
Google Ads & Analytics
Use Google Ads (formerly Adwords) and Analytics to manage performance down to the variation level.
Communications
Agree strategy and approach, then update during the process.
Multi-Channel Approach
We identify cross platform opportunities for search, display and social
Client Testimonials
Google Ads Management Process
1. RESEARCH,
PLANNING & ANALYSIS
2. BUILDING &
CONFIGURING YOUR ACCOUNT
3. TRACKING & MEASUREMENT & REPORTING
4. MANAGEMENT,
TESTING & OPTIMISATION
We start our AdWords management process by understanding your business offering, USP’s and target customers.
We review your website and Google Analytics data to highlight possible anomalies that could limit the effectiveness from the outset.
We research your competitors advertising presence to learn where they are getting the most traffic from.
We review your AdWords account to identify quick win opportunities and deliver a plan for ongoing growth.
We write ads to test which parts of your business offering appeals most to your current & prospective customers.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor ad copy by targeting options used like keywords, websites and audiences.
We configure bidding strategies, custom ad scheduling and geographical targeting that best fit your industry, company and advertising goals.
Using our in-depth knowledge of PPC advertising, we set up, optimise and manage Adwords to help you achieve better results.
Effective account structure improves reporting and easier change management. Good account structure makes AdWords management easier for us, as well as making AdWords easier for you to understand.
We organise and structure your AdWords account based on your advertising goals, account performance history, website landing pages and our experience. Keywords and other targeting methods are organised into campaigns based on the services or products you offer.
We identify keywords that your prospective customers use to find companies who supply the products or services that you offer. We use the Google Keyword Planner, Google Webmaster and other tools to identify qualified lists of keywords.
Using Google Analytics data alongside AdWords reporting shows us what happens on your landing page and website after your adverts get clicked on. Google Analytics helps us measure which areas of the AdWords account are working best and which areas can be improved.
As part of our AdWords management service, we also track website health and performance metrics such as page load time and other key performance indicators like bounce rate, average session duration, returning visitors, exit pages, landing page performance and more!
AdWords Conversion tracking records leads and sales within AdWords, which lets us optimise and manage AdWords using your customer data.
We use Google AdWords telephone call tracking, web to lead tracking, and e-commerce tracking – all conversion actions that are recorded within AdWords.
Google Tag Manager (GTM) provides more advanced tracking capabilities including conversion & event tracking, Dynamic Remarketing, GA and more. For advanced GTM implementations, a one-off setup fee may apply.
We communicate by email, scheduled phone calls and screen shares. We also provide summary and detailed reporting using tools such as Google Data Studio.
See exactly how and where your advertising budget is spent and how ROI is achieved. We set up live interactive reports from your AdWords account using Google Data Studio.
See how your AdWords account is performing in a few seconds and compare to historical performance. Our report provides summaries with a range of graphs, charts, tables and widgets, as well as supporting detail.
We control advertising costs and meet profit targets by using a combination of bidding strategies and budgets. We optimise and manage your AdWords account to ensure the areas with the best advertising return are spending the most budget.
We manage AdWords for advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) or brand position objectives.
We test a control ad version against another 1-2 versions to get the best mix of CTR, Conversion rate and conversions per impression.
We expand your existing keyword list as we acquire new data. We add the relevant search terms your ads appear for and optimise them for higher conversions.
We analyse the search terms your ads appear for and optimisze them for higher conversions.
Google Ads Management Plans
We only believe in providing a comprehensive service. We do provide flexible pricing based on AdWords features managed and the time required to manage your account. We work with you to select the most relevant features for your industry, target market, and goals. Fixed monthly pricing is listed below for example budgetary purposes, we also offer custom plans.
Growth Plan
7 Hours, 30 Day Contract
- Search Campaigns : Keywords
- Remarketing for Search (RLSA)
- Dynamic Search Ads (DSA)
- Remarketing for Display
Advanced Plan
10 Hours, 30 Day Contract
- Everything in Growth Plan
- Google Shopping Ads
- In Market/ Behaviour Audiences
- Managed & Contextual Placements
Unlimited Plan
20 Hours, 30 Day Contract
- Everything Advanced Plan
- Similar Audiences & Topics
- Gmail Ads/ Affinity Audiences
- YouTube & Video Ads
Google Ads Targeting Features
Search Keywords
Search Partners
Search Remarketing (RLSA)
Dynamic Search Ads (DSA)
Google Shopping
Remarketing Display
In-Market Audiences
Managed Placements
Similar Audiences
Topics
Gmail Ads
YouTube Ads
Detailed Reporting
Our reports will always keep you up to date with what is happening in your account.
FAQ (Frequently Asked Questions)
We shall provide a free audit in a written format or by live screen share.
If you have never used AdWords, we shall create shall create a new business plan for your industry, location and target market.
We charge by the [email protected]£50 to provide a comprehensive service that is competitively priced. Payment is due monthly in advance, with a rolling month to month pay as you go contract. The minimum subscription is £250 per month (5 hours).
We communicate by email, scheduled phone calls and screen shares. We also provide summary and detailed reporting using tools such as Google Data Studio.
Monthly management can be cancelled or paused 7 days before the next renewal date. If you wish to commence using our services again in the future, just let us know!
Book Free Strategy Call
Book a free no obligation strategy call or Audit Review of your existing account.
