Why One PPC Ltd ?
Google Ads Premier Partner
Over 5 years experience as a Google AdWords Agency
No Long Term -Contracts, Just Results
Rolling month to month pay as you go subscription.
Case Studies
We have reviews and case studies from happy advertisers.
Free AdWords Audit
Expert Audits that are free & 100% non-obligation.
Hourly Rates
Just £50 Per hour with a set number of hours per month.
Detailed Reporting
Our reports will always keep you up to date.
Personalised Service
We understand your goals and launch successful campaigns across paid search & display. We communicate while implementing the strategy providing reports and updates.
Automation & AI
In addition to manual set up and management, we utilize a range of automation tools and AI including: Google Ads Scripts, Smart Bid automation, along with industry leading third party software management tools to get you the most of Google Ads.
Scientific Creativity
We are data analysts following a systematic process for testing advertising creative. We create adverts that drive high click-through rates and lead to more traffic and conversions.
Our Approach
Increase ROI on Every Google Ads Campaign with One PPC
Increase Leads & Sales
We focus on getting results and making every penny count
Provable ROI
Scientific approach to track web leads, phone calls and sales
Lower CPA
Reduce cost per acquisition and get more conversions and deliver bottom-line results.
Complete Sales Funnel
We build marketing funnels from direct response to branding, generating the best ROI
Precise Targeting
We target your customer persona with demographics, locations and more.
Test, Experiment, Improve.
Expand Campaigns and implement new techniques. Monitor visitor behaviour and create advert split tests.
Turn More Google Ads Clicks Into Customers
Increase profits and capitalise on new opportunities with expert Google Ads management by working with an expert Google Ads Agency
Client Testimonials
Google Ads Management Process
1. RESEARCH,
PLANNING & ANALYSIS
2. BUILDING &
CONFIGURING YOUR ACCOUNT
3. TRACKING & MEASUREMENT & REPORTING
4. MANAGEMENT,
TESTING & OPTIMISATION
We start our Google Ads management process by understanding your business offering, USP’s and target customers.
We review your website and Google Analytics data to highlight possible anomalies that could limit the effectiveness from the outset.
We research your competitors advertising presence to learn where they are getting the most traffic from.
We review your account to identify quick-win opportunities and deliver a plan for ongoing growth.
We write ads to test which parts of your business offering appeals most to your current & prospective customers.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor ad copy by targeting options used like keywords, websites and audiences.
We configure bidding strategies, custom ad scheduling and geographical targeting that best fit your industry, company and advertising goals.
Using our in-depth knowledge of PPC advertising, we set up, optimise and manage Adwords to help you achieve better results.
Effective account structure improves reporting and easier change management. Good account structure makes AdWords management easier for us, as well as making AdWords easier for you to understand.
We organise and structure your AdWords account based on your advertising goals, account performance history, website landing pages and our experience. Keywords and other targeting methods are organised into campaigns based on the services or products you offer.
We identify keywords that your prospective customers use to find companies who supply the products or services that you offer. We use the Google Keyword Planner, Google Webmaster and other tools to identify qualified lists of keywords.
Using Google Analytics data alongside AdWords reporting shows us what happens on your landing page and website after your adverts get clicked on. Google Analytics helps us measure which areas of the AdWords account are working best and which areas can be improved.
As part of our AdWords management service, we also track website health and performance metrics such as page load time and other key performance indicators like bounce rate, average session duration, returning visitors, exit pages, landing page performance and more!
Conversion tracking records leads and sales within Google Ads, which lets us optimise and manage AdWords using your website behavioural data.
We can set up telephone call tracking, web to lead tracking, and e-commerce tracking – all conversion actions recorded.
Google Tag Manager (GTM) provides more advanced tracking capabilities including conversion & event tracking, Dynamic Remarketing, GA and more. For advanced GTM implementations, a one-off setup fee may apply.
We communicate by email, scheduled phone calls and screen shares. We also provide a summary and detailed reporting using tools such as Google Data Studio.
See exactly how and where your advertising budget is spent and how ROI is achieved. We set up live interactive reports from your AdWords account using Google Data Studio.
See how your AdWords account is performing in a few seconds and compare to historical performance. Our report provides summaries with a range of graphs, charts, tables and widgets, as well as supporting detail.
We control advertising costs and meet profit targets by using a combination of bidding strategies and budgets. We optimise and manage your AdWords account to ensure the areas with the best advertising return are spending the most budget.
We manage AdWords for advertising objectives such as cost per acquisition (CPA), return on ad spend (ROAS) or brand position objectives.
We test a control ad version against another 1-2 versions to get the best mix of CTR, Conversion rate and conversions per impression.
We expand your existing keyword list as we acquire new data. We add the relevant search terms your ads appear for and optimise them for higher conversions.
We analyse the search terms your ads appear for and optimisze them for higher conversions.
Search Keywords
Keywords are words selected to match the search terms your prospective customer would use to find your services or products.
Google Search using keyword targeting with text ads is the most widely used method for Google Ads.
Google Search using keyword targeting with text ads is the most widely used method for Google Ads.
Search Remarketing (RLSA)
Retarget past website visitors as they search on Google. Tailor bids and ad copy optimisations.
Increase search volume using wider keywords for past website visitors that you don’t usually bid on.
Increase search volume using wider keywords for past website visitors that you don’t usually bid on.
Dynamic Search Ads (DSA)
DSA complements your existing keyword-based campaigns to reach the long tail search terms.
DSA ads look like text ads, but the headlines and landing pages are generated dynamically from the search phrase and your website content. Combine with remarketing search lists.
DSA ads look like text ads, but the headlines and landing pages are generated dynamically from the search phrase and your website content. Combine with remarketing search lists.
Google Shopping
Google Shopping shows searchers a product photo with the price, headline and brand name instead of text ads.
Run both Search text ads and Shopping ads at the same time to increase traffic and sales volume.
Run both Search text ads and Shopping ads at the same time to increase traffic and sales volume.
Remarketing Display
Retarget your past website visitors as they browse the internet. Target people that did not convert, or upsell to existing customers for up to 540 days since the last site visit.
Gmail Ads
Gmail Ads works with most of the display targeting options that work with Gmail Ads include keywords, affinity audiences, demographics, topics and similar audiences.
YouTube Ads
YouTube Ads is Google Ads with Display targeting- but using Videos adverts. Videos are uploaded to YouTube and then used as adverts.
In-Market Audiences
Also known as behavioural targeting or interests’ targeting. Show ads to people comparing or researching services and products across the web within your industry categories.
Managed Placements
Placement targeting select individual websites to show Google adverts on with separate ad copy and bids. For example, you can just show adverts in online newspapers like the dailymail.co.uk, guardian.co.uk, thesun.co.uk, mirror.co.uk, independent.co.uk and more. Or on websites that your known customers or target audience visit. Run ads on an entire site or just the most relevant pages for your industry.
Similar Audiences
Target people who have shared characteristics with your past website visitors. Create focused audiences by combining similar audiences with known target audience interests, demographics and more.
Google Ads Management Plans
We only believe in providing a comprehensive service. We do provide flexible pricing based on the time required to manage your account. We work with you to get the best results for your industry, target market, and goals.
FAQ (Frequently Asked Questions)
Yes, the both the written and screen share audit is free of charge.
We operate a rolling month to month pay as you go contract with a 7-day notice period. This is based on the number of hours agreed to manage your account. Payment is due monthly in advance.
We communicate by email, scheduled phone calls and screen shares. We also provide summary and detailed reporting using tools such as Google Data Studio.
We charge by the [email protected]£50 &Vat
Book a Free Call
Book a free no obligation strategy call or audit..
