Building a Facebook Sales Funnel on and off Facebook
Liam Holmes April 27, 2018 No Comments
Advertising Sales/Purchase funnels have existed for hundreds of years. The AIDA (Attention Interest Desire Action) funnel is the most famous,
Read More »
Building a Facebook Sales Funnel on and off Facebook
April 27, 2018
Advertising Sales/Purchase funnels have existed for hundreds of years. The AIDA (Attention Interest Desire Action) funnel is the most famous, but many other variations exist. Both Google and Facebook organise campaign objectives by funnels. (The stage that you want to reach and target your audience). The top of the funnel is more suited to awareness
SKAG Tips – SKAG vs 20KAG vs STAG – Single Keyword Ad Groups
March 24, 2018
A SKAG (Single Keyword Ad Group) is a method for organising campaigns and deciding on the overall account structure – by having a unique ad group per keyword. Finding a perfect account structure with Google AdWords and Bing Ads can be like chasing a golden unicorn with a myriad of variations by industry, company size, locations,
Facebook Advertising Tips- 6 Effective Techniques to follow
March 10, 2018
Facebook Ads is no longer a new PPC platform. It sides alongside Google AdWords as the top 2 PPC advertising marketplaces in the world. Everyday new advertisers enter the auction, so what is going to take to do well? Testing is key- and learning from what you are doing right and wrong. 1. Research &
PPC Software Systems & Tools – 4 of the Best Paid Tools
March 10, 2018
There are many good paid PPC software systems, but our favourites listed alphabetically are: Adalysis Optmyzr Opteo Wordstream These companies all have extensive experience in PPC before creating software tools- making them well placed to understand the challenges and opportunities that PPC account managers face. Lots of best practises and workflow are built into these
Google Merchant Center Tips- How to Open a Google Store
March 2, 2017
Creating a Google Store is similar in many ways to an Amazon or eBay store. Each marketplace has their own terms and conditions that sellers must adhere to when setting up and maintaining a Google Merchant Store. The emphasis is building transparency and trust to help the buyer be aware of your policies. The mandatory
How to Setup Goals in Google Analytics
February 24, 2017
Google Analytics goals is a way to measure your marketing and website performance by recording completed actions. These goals are actions that you deem to be valuable to your business. For example a lead request form, a live chat, a free trial, subscription or purchase. The easiest way to record leads or sales captured on
Turbo Boost your Adwords with Bulk Updates Automations
February 19, 2017
When you’re building AdWords campaigns all day and every day, time can be saved using bulk shortcuts. With practice, the bulk techniques not only save time, but they can also improve the planning and implementation of work. Using bulk techniques correctly provides the flexibility for making the required unique customizations. Bulk techniques also help the
The Best 400+ Negative Keywords.
January 14, 2017
The best negative keywords are the ones that are the most often used in various industries. These should industries that are not relevant to your own. *NB– Every industry is different, so although these are popular negative keywords- you will need to go through each category
STAY CONNECTED
CATEGORIES
Signup to our newsletter
Enter your best details below and stay updated.
100% Privacy Guaranteed. We will never share your information.
Tag Cloud
account setup ad copy ad extensions ad rotation ad testing adwords Adwords Scripts audience targeting automated rules bidding bulk updates Combination targeting Contextual Placements Data Studio Display Network DSA Dynamic Search Ads e-commerce Facebook Ads free support Gmail Ads goals Google Analytics job title targeting keyword match type keywords Local Services Advertising negative keywords new advertisers optimisation ppc platforms ppc tools Purchase Funnels Quality Score Relevance Remarketing reporting RLSA Search Remarketing Search Network Advertising search terms SEO Shopping Ads similar audiences Tag Manager Topics Audiences Targeting Training Video
