When it comes to marketing your business, budget always plays a role. As a business owner, you need to be aware of how much money you can afford to spend on a campaign and focus
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The internet is chock-full of articles that give you unhelpful hints about how to optimise your Facebook adverts. Some of those hints tell you things like, “create an audience” with no real clue about how
YouTube is one of the biggest websites online; a mega-platform that has become the go-to source for those seeking to engage in video marketing. While there are other platforms available, these pale in comparisons to
Google AdWords is split into two networks; the Search Network, and the Display network. If advertising on the Search network, businesses place text ads in the results. However, using the display network means placing display
SEO stands for Search Engine Optimisation, and it’s central to every digital marketing strategy out there. With SEO, you improve the organic search engine performance of your website. Implementations are made to ensure your site
What is Conversion Tracking Perhaps you’ve been having issues with conversion tracking, or you simply want to get to grips with it to enhance your online results. A conversion is an action that a user
If you’re going to be running Facebook Ads, you need to become familiar with Facebook Ads Manager. It’s a vital tool for running these kinds of ads and it can make the experience much easier
Making the most out of Facebook Audience Insights as an analytical tool for your business has never been more important. Not only is it completely free of charge to use, but it also gives you
In today’s busy marketplace, there’s no escaping the need for your business to implement a strong social media marketing strategy. With over one billion active users on the platform, Facebook is undoubtedly the number one
Are your Facebook ads hitting your targets, or are they falling short of the mark? One smart way to figure this out is by using Facebook ads campaign objectives. If you go to the Facebook
The online world has changed not only how and when we view advertisements. If we’re the ones delivering them, it has also changed how we do that, too. Especially if that’s through the Facebook social
Facebook Campaign Planner can be another great tool on your way to creating an effective online marketing campaign. However, it is only available to advertisers who have used the reach and frequency buying tool. Campaign
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