Having been launched back in February, you’ve probably heard a little about LinkedIn’s new Lead Gen Forms feature. However, if you’re a little confused about how to incorporate and utilise it in your lead generation
Back in April 2017, LinkedIn launched a new advertising feature known as Matched Audiences, instantly changing the world of email targeting and B2B marketing overnight. Frankly, if your company isn’t utilising the feature in 2019,
What is AdWords Editor? If you’re running a lot of ad campaigns, then you’ll want to check out AdWords Editor, which makes the process of managing all of your advertisements all the more straightforward. Get
If you’re new to the world of pay-per-click advertising then you may want to start with the basics such as learning what keywords are and the purpose they serve. If you’re not completely new to
When it comes to optimizing your pay-per-click advertising campaigns there are many different tricks and tips that you can use in order to increase your relevancy to search terms and also improve your chances of
Your online presence is the beating heart of all your marking endeavours. Even if your website doesn’t make use of e-commerce, that doesn’t mean that it isn’t a valuable and highly important revenue stream. Your
Companies have been using A/B split testing to test different digital advertising approaches since time immemorial. But it’s only recently that Google, our beloved master, has decided to incorporate the procedure into its PPC tool,
Targeting gives you the ability to show your ads to reach people with specific interests – namely, people who are interested in you products and services – and show them relevant ads. Google Ads offers
Adwords is Google’s advertising platform: a service which provides organisations with the ability to drill down into fine detail and target specific customers with specific keywords in particular locations. It’s a powerful tool which millions
While SEO is a very important part of any online strategy and isn’t going anywhere anytime soon, PPC techniques can and should be used in conjunction with it to get the best results. However, many
When it comes to marketing your business, budget always plays a role. As a business owner, you need to be aware of how much money you can afford to spend on a campaign and focus
The internet is chock-full of articles that give you unhelpful hints about how to optimise your Facebook adverts. Some of those hints tell you things like, “create an audience” with no real clue about how
YouTube is one of the biggest websites online; a mega-platform that has become the go-to source for those seeking to engage in video marketing. While there are other platforms available, these pale in comparisons to
Google AdWords is split into two networks; the Search Network, and the Display network. If advertising on the Search network, businesses place text ads in the results. However, using the display network means placing display
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