Facebook is a the worlds largest social media platform with billions of users worldwide. Facebook Ads are a sponsored advertising method of targeting Facebook users based on their demographics, interests, your past website visitors and more.
Facebook Ads is a rapidly developing advertising platform with new features and techniques for finding new prospects and customers emerging all of the time. Some audience targeting options are more suited for measurable cost per acquisition goals, while others are more suited for brand goals. As a specialist Facebook Ads Agency we help you get the most out of Facebook advertising.
Remarketing on Facebook using website Custom Audiences is great place to start! Grow your brand on Facebook while also driving people back to your website. Start at the bottom of your advertising funnel by capitalizing on existing website traffic.
Remarketing on Facebook using Website Custom Audiences (WCA) is a powerful way to grow your brand on Facebook while also driving people back to your site to convert into customers. One PPC uses Facebook event tracking and custom goals to segment your site audience based on their engagement levels such as key pages viewed, session duration, recency and more.
Facebook customer list remarketing lets advertisers use their marketing database of known contacts. Targeting is achieved using hashed emails addresses, phone numbers, Facebook users’ ids and mobile advertiser ids. These details are matched with Facebook’s already known database for the purposes of advertising.
Lookalike Audiences targets people who are similar to your website traffic cookie list and email list, as well as on Facebook Page Fans, video and Lead Ads. Lookalike Audiences help us target people similar to your current customers on and off Facebook. Target people on Facebook with shared traits as your customers or prospects such as location, age, gender, interests and behaviours.
Lookalikes can be more effective for reaching people lower in the marketing funnel than some of the other targeting options. Lookalike Audiences are a way to reach new people who are more likely to be interested in your company because they’re similar to existing customers.
Re-target the top oft the funnel prospects with lower funnel targeting objectives such as website conversions and Lead ads.
Interests include what Facebook users share, pages they like and other activities both on and off Facebook. Facebook IQ is anonymous aggregated data of consumer and Advertising Insights based on two billion people.
Target people based on demographics like age, gender, relationship status, location, education, workplace and more.