Facebook Blueprint Certified Experts
Blueprint Certification is Facebook’s credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing planning, buying and creating Facebook adverts for maximum campaign impact.
Why One PPC
We are a specialist Facebook Ads agency and Facebook Blueprint Certified Professional helping advertisers at all stages of your marketing. We provide complete Facebook sales funnels on and off Facebook. If you are looking to expand your Facebook advertising or new to Facebook, we can help.
Complete Facebook Sales Funnel
Grow Brand Awareness
Generate Consideration
Increase Conversions
Increase Retention & Loyalty
Viral Organic Friends Feeds
Expand into new markets
Work with a specialist Facebook Ads Agency
Facebook is ranked the second most popular website in the world by average daily visitors and time. Many of your customers are using Facebook and maybe your competitors as well. Grow your brand on Facebook with your company Facebook fan page, while also directing traffic back to convert on your website landing page.
Show your Ads across the whole Facebook Ad Network
Our Facebook Ads Management Process
ADVERTISING RESEARCH, PLANNING & ANALYSIS
2. BUILDING & CONFIGURING YOUR ACCOUNT
3. FACEBOOK TRACKING & MEASUREMENT
4. MANAGEMENT, TESTING & OPTIMISATION
We start our Facebook Ads management process by understanding your business offering and USP’s, target customers and results from any other marketing channels used. We plan the appropriate campaign objectives and ad creative.
We review your website landing page, Facebook page as well as Facebook Audience Insights and Google Analytics.
We research your competitors advertising efforts on Facebook, and notable strategies in Google.
If you are already using Facebook Ads, we review your Facebook advertising account to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.
If you are new to Facebook Ads, we complete audience research and create a plan for account setup.
Using Facebook Audience Insights and the Google Display Planner, we understand more about your website users such as demographics, interests and websites visited.
We organise your Facebook advertising account based on your performance history, business objectives, and our experience. We create campaigns using all the relevant targeting features, and optimise for direct response or brand advertising goals.
We configure the Facebook campaigns with geographical targeting, custom ad scheduling and bidding strategy that best fit your business and advertising goals.
We use Facebook pixel conversion tracking for recording website leads or sales, as well as to further optimize your campaigns.
We setup and manage Facebook campaign tracking in Google Analytics to track website conversions.
Google Analytics provides deeper insight into the Facebook data showing us what happens when someone leaves Facebook to visit your website.
We analyse which areas of your Facebook account are working best and which areas require a refinement of tactics.
We write ads to test which parts of your business offering appeals most to your current and prospective customers.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor each ad across your account to optimise ad copy.
We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target CPA, ROAS or brand objective- so the areas with the best advertising return are spending the most budget
We test a control ad version against another 1-2 advert versions get the best mix of CTR, conversion rate and conversions per impression.
Expanding your campaign to get more reach and provide a higher ROI is top priority.
Facebook Ads targeting works across the Instagram platform, just as with the Audience Network of Facebook.
Selecting the Campaign Objectives and building a marketing funnel.
The best starting point can be direct response marketing objectives and strategies by reaching your target audience at the bottom of the funnel.
Direct response focuses on measurable campaign objectives such as leads or sales on your website, downloads of your app. The next stage is building a full marketing funnel on Facebook using top and mid-funnel objectives.
Choosing Audience Targeting
Building audiences that match your ideal target audience is possible on Facebook.
Using what you know about the people you want to reach – such as age, location and other details – choose the demographics, interests and behaviours that best represent your audience.
Placements to show Ads
Automatic or manual placement selection can be used, depending on your industry and goals.
Next, choose where you want to run your ad – whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Ad Creative
The available ad creative formats on Facebook are extensive. Different formats are better suited to your goals.
Carousel ads on Facebook, for example, allow you serve up to 10 interactive images for the user to scroll through. They can be particularly effective for telling a story or showing a range of products using just a single ad.
Videos on Instagram can be used to launch competitions, generating engagement and excitement within the platform.
Facebook Ads Targeting
Facebook is a the worlds largest social media platform with billions of users worldwide. Facebook Ads are a sponsored advertising method of targeting Facebook users based on their demographics, interests, your past website visitors and more.
Facebook Ads is a rapidly developing advertising platform with new features and techniques for finding new prospects and customers emerging all of the time. Some audience targeting options are more suited for measurable cost per acquisition goals, while others are more suited for brand goals. As a specialist Facebook Ads Agency we help you get the most out of Facebook advertising.
Facebook acquired Instagram some years ago, and Facebook Ads run on Instagram, as well as on the Facebook Audience Network . Target people based on demographics like age, gender, relationship status, location, education, workplace and more.
Remarketing on Facebook using website Custom Audiences is great place to start! Grow your brand on Facebook while also driving people back to your website. Start at the bottom of your advertising funnel by capitalizing on existing website traffic.
Remarketing on Facebook using Website Custom Audiences (WCA) is a powerful way to grow your brand on Facebook while also driving people back to your site to convert into customers. One PPC uses Facebook event tracking and custom goals to segment your site audience based on their engagement levels such as key pages viewed, session duration, recency and more.
Facebook customer list remarketing lets advertisers use their marketing database of known contacts. Targeting is achieved using hashed emails addresses, phone numbers, Facebook users’ ids and mobile advertiser ids. These details are matched with Facebook’s already known database for the purposes of advertising.
Lookalike Audiences targets people who are similar to your website traffic cookie list and email list, as well as on Facebook Page Fans, video and Lead Ads. Lookalike Audiences help us target people similar to your current customers on and off Facebook. Target people on Facebook with shared traits as your customers or prospects such as location, age, gender, interests and behaviours.
Lookalikes can be more effective for reaching people lower in the marketing funnel than some of the other targeting options. Lookalike Audiences are a way to reach new people who are more likely to be interested in your company because they’re similar to existing customers.
Target people based on demographics like age, gender, relationship status, location, education, workplace and more.
Interests include what Facebook users share, pages they like and other activities both on and off Facebook. Facebook IQ is anonymous aggregated data of consumer and Advertising Insights based on two billion people.
Re-target the top oft the funnel prospects with lower funnel targeting objectives such as website conversions and Lead ads.
Client Experience
Monthly Facebook Ads Management Pricing
We only believe in providing a comprehensive service, but do offer flexible pricing based on the Facebook features managed and the time required to do a great job.
We work with our clients to choose the most relevant features for your advertising objectives, industry target market and unique USP and business offering. Fixed monthly plans are listed for budgetary purposes, we also provide custom plans for larger advertisers.
Facebook Direct Response
6 Hours Per Month
- Campaign Objectives
- Website Conversions
- Lead Generation
- Engagement
- Website Clicks
Facebook Mid-Level Funnels
10 Hours Per Month
- Campaign Objectives
- Everything in Growth
- Catalogue Sales
- Video Views
- Messages
Facebook Complete Funnels
20 Hours Per Month
- Campaign Objectives
- Everything in Advanced
- Brand Reach
- Store Visits
- App Installs
Number of hours based on the targeting options used and estimated time to setup, manage, optimise and monitor
Our Facebook Metrics at a Glance!
FAQ Facebook Management
Yes. We offer both free written and live screen share Facebook audits.
The next step is to signup for monthly management. This is of course 100% optional. Budgetary pricing for monthly management is provided for budgetary purposes on above, and we also offer custom plans.
We use Facebook Business Manager for agency access to your Facebook page and advertiser account with a role of advertiser. We provide assistance to this upon booking the audit.
If you do not yet have an Facebook company page or advertiser account, we shall set this up with your login, and then access via Facebook Business Manager ongoing.
We provide a monthly pay as you contract, with a seven day notice period before each months renewal. Payment is by the hour and invoiced monthly in advance. In the future time may increase or decrease based on the amount of time required each month. As accounts grow successfully, more Facebook targeting features are set up and optimised. Additionally, we also provide PPC multi-channel advertising services to get the best ROI for your marketing budget.
For new advertisers, setting up a new Facebook advertiser account, Facebook company page, Facebook Business Manager and Facebook Conversion Pixel requires little extra time in the first month. We can also provide graphic design services for Ad creative design for an additional fee if needed.
As accounts grow successfully, more Facebook targeting features are set up and optimised. Additionally, we also provide multi-channel PPC advertising services to get the best ROI for your budget.
