We are a specialist Facebook Ads agency and Facebook Blueprint Certified Professional helping advertisers at all stages of their marketing, providing complete Facebook sales funnels on and off Facebook. If you are looking to expand your Facebook advertising or new to Facebook, we can help. We help advertisers to achieve their objectives and get the most out of your investment.
Facebook Blueprint Certified Experts
Blueprint Certification is Facebook’s credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Planning Professional credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns”.The Facebook Certified Buying Professional credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.
Why Facebook Ads Management
Facebook is ranked the second most popular website in the world by average daily visitors and time. Many of your customers are using Facebook and maybe your competitors as well. Grow your brand on Facebook with your company Facebook fan page, while also directing traffic back to convert on your website landing page.
Complete Facebook Sales Funnel
Grow Brand Awareness
Generate Consideration
Increase Conversions
Increase Retention & Loyalty
Viral Organic Friends Feeds
Expand into new markets
Work with a specialist Facebook Ads Agency
Facebook Ads Targeting
Facebook is a the worlds largest social media platform with billions of users worldwide. Facebook Ads are a sponsored advertising method of targeting Facebook users based on their demographics, interests, your past website visitors and more.
Facebook Ads is a rapidly developing advertising platform with new features and techniques for finding new prospects and customers emerging all of the time. Some audience targeting options are more suited for measurable cost per acquisition goals, while others are more suited for brand goals. As a specialist Facebook Ads Agency we help you get the most out of Facebook advertising.
Remarketing on Facebook using website Custom Audiences is great place to start! Grow your brand on Facebook while also driving people back to your website. Start at the bottom of your advertising funnel by capitalizing on existing website traffic.
Remarketing on Facebook using Website Custom Audiences (WCA) is a powerful way to grow your brand on Facebook while also driving people back to your site to convert into customers. One PPC uses Facebook event tracking and custom goals to segment your site audience based on their engagement levels such as key pages viewed, session duration, recency and more.
Lookalike Audiences targets people who are similar to your website traffic cookie list and email list, as well as on Facebook Page Fans, video and Lead Ads. Lookalike Audiences help us target people similar to your current customers on and off Facebook. Target people on Facebook with shared traits as your customers or prospects such as location, age, gender, interests and behaviours.
Lookalikes can be more effective for reaching people lower in the marketing funnel than some of the other targeting options. Lookalike Audiences are a way to reach new people who are more likely to be interested in your company because they’re similar to existing customers.
Our Facebook Management Process
ADVERTISING RESEARCH, PLANNING & ANALYSIS
2. BUILDING & CONFIGURING YOUR ACCOUNT
3. ADWORDS TRACKING & MEASUREMENT
4. MANAGEMENT, TESTING & OPTIMISATION
We start our Facebook Ads management process by understanding your business offering and USP’s, target customers and results from any other marketing channels used. We plan the appropriate campaign objectives and ad creative.
We review your website landing page, Facebook page as well as Facebook Audience Insights and Google Analytics.
We research your competitors advertising efforts on Facebook, and notable strategies in Google.
If you are already using Facebook Ads, we review your Facebook advertising account to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.
If you are new to Facebook Ads, we complete audience research and create a plan for account setup.
Using Facebook Audience Insights and the Google Display Planner, we understand more about your website users such as demographics, interests and websites visited.
We organise your Facebook advertising account based on your performance history, business objectives, and our experience. We create campaigns using all the relevant targeting features, and optimise for CPA or brand advertising goals.
We configure the Facebook campaigns with geographical targeting, custom ad scheduling and bidding strategy that best fit your business and advertising goals.
We use Facebook pixel conversion tracking for recording website leads or sales, as well as to further optimize your campaigns.
We setup and manage Facebook campaign tracking in Google Analytics to track website conversions.
Google Analytics provides deeper insight into the Facebook data showing us what happens when someone leaves Facebook to visit your website.
We analyse which areas of your Facebook account are working best and which areas require a refinement of tactics.
We write ads to test which parts of your business offering appeals most to your current and prospective customers.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor each ad across your account to optimise ad copy.
We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target CPA, ROAS or brand objective- so the areas with the best advertising return are spending the most budget
We test a control ad version against another 1-2 advert versions get the best mix of CTR, conversion rate and conversions per impression.
Expanding your campaign to get more reach and provide a higher ROI is top priority.
Monthly Facebook Ads Management Pricing
We only believe in providing a comprehensive service, but do offer flexible pricing based on the Facebook features managed and the time required to do a great job. We work with our clients to choose the most relevant features for your advertising objectives, industry target market and unique USP and business offering.
Fixed monthly plans are listed for budgetary purposes, we also provide custom plans for larger advertisers.
FB MONTHLY PLANS
- Campaign Objectives
- Website Traffic
- Lead Generation
- Website Conversions
- Catalogue Sales
- App Installs
- Video Views
- Engagement
- Messages
- Brand Reach
- Brand Awareness
- Store Visits
Number of hours based on the targeting options used and estimated time.
Our Facebook Metrics at a Glance!
FAQ Facebook Management
Yes. We offer both free written and live screen share Facebook audits.
The next step is to signup for monthly management. This is of course 100% optional. Budgetary pricing for monthly management is provided for budgetary purposes on above, and we also offer custom plans.
We use Facebook Business Manager for agency access to your Facebook page and advertiser account with a role of advertiser. We provide assistance to this upon booking the audit.
If you do not yet have an Facebook company page or advertiser account, we shall set this up with your login, and then access via Facebook Business Manager ongoing.
We provide a one month pay as you contract with a seven day notice period before each months renewal. Payment is by the hour and invoiced monthly in advance. In the future time may increase or decrease based on the amount of time required each month. As accounts grow successfully, more Facebook targeting features are set up and optimised. Additionally, we also provide PPC multi-channel advertising services to get the best ROI for your budget.
For new advertisers, setting up a new Facebook advertiser account, Facebook company page, Facebook Business Manager and Facebook Conversion Pixel requires little extra time in the first month. We can also provide graphic design services for Ad creative design for an additional fee if needed.
As accounts grow successfully, more Facebook targeting features are set up and optimised. Additionally, we also provide PPC multi-channel advertising services to get the best ROI for your budget.
