Better Lead Quality
Go beyond standard cost per lead events by optimising for customers
Data Integration
We can help integrate your CRM, Email and other systems with Facebook Ads
Superior Reporting
Measure not only cost per lead, but also cost per customer, or even cost per sales quote etc.
Complete Sales Funnel
We build marketing funnels from direct response to branding, generating the best ROI
Marketing Automation
Send leads to the sale department or enrol them in a lead nurturing cycle.
Improved Optimisation
Using first-party data you will capture more conversions and therefore improve bid accuracy and ROI.
Advanced Lead Generation Strategies
Looking to elevate your Facebook Ads management? Our specialist lead generation services are precisely what you’ve been searching for. We go above and beyond industry-standard Facebook Ads management techniques and strategies by also leveraging advanced methodologies to generate high-quality leads for professional services companies.
Go Beyond Cost Per Lead
Whether you’re utilising Facebook Lead Ads or Website Conversions, prioritising lead quality over quantity is crucial for success with Facebook Ads.
While generating a large volume of leads may seem appealing using Facebook Lead Ads, the true value lies in ensuring that these leads are genuinely interested in your offerings and have a higher likelihood of converting into qualified prospects and paying customers.
We enhance lead quality by tracking offline conversions, and seamlessly integrating your CRM. This enables Facebook Ads to score lead quality, helping train Facebook’s AI bidding to find more similar quality leads. This approach not only aids in lead generation but also focuses on obtaining the best mix of quantity and quality.
CRM Integration
Integrating a CRM with Facebook Ads enhances both the quantity and quality of leads. The CRM provides valuable insights into lead behaviour, enabling smarter bidding strategies to attract better prospects. It also improves lead nurturing, facilitating a seamless sales process.
Furthermore, the CRM offers a comprehensive view of the customer journey, allowing for accurate attribution of sales to specific advertising efforts allowing us to drive more revenue growth.
Offline Conversion Tracking
It is very important to track offline conversions, especially as third-party cookies are being phased out. By recording the click ID, any conversions not recorded online can be synched back to Facebook Ads.
Capturing more 1st party data is becoming more important than ever. Integrating internal CRM or website systems
Custom Audiences
As with offline conversion tracking, integrating your CRM with Facebook Ads by uploading matched email addresses for bid optimisation and building similar/lookalike audiences
Setting up a marketing automation solution using Zapier or the Facebook Ads API is the most efficient way of managing lists.
Conversion API
Overall, enhanced conversion tracking helps advertisers make better use of their advertising budgets by providing more accurate data and insights into user behaviour. It can also help advertisers optimise their campaigns to achieve their business goals, such as increasing sales or generating leads.
Take Your Lead Generation to New Levels
We implemented offline conversion tracking for both Lead Ads and Website Conversion campaigns, enhancing the effectiveness of your advertising in several key ways:
1. Enhanced Campaign Measurement:
Tracking offline conversions allows us to delve deeper into the customer journey, identifying which leads progress through the buying cycle to become paying customers. This granular insight empowers us to make informed decisions on how to strategically allocate advertising budgets, maximising return on investment (ROI).
2. Optimised Bidding
Offline conversion tracking furnishes Facebook with invaluable data on the characteristics of customers likely to move through your sales cycle. This data enables Facebook to refine its algorithms, honing in on individuals more inclined to become customers rather than less qualified leads. Through this optimisation, we ensure that your ads are presented to the most valuable and receptive audiences.
3. Improved Re-Targeting
Automatically upload CRM lists to identify users who have already shown interest in your services, we can create more targeted ads and adjust your bidding strategies to maximise conversion rates.
Syncing lead lifecycle stages from a CRM also helps us with retargeting efforts to show targeted ads that incentivise the prospect to buy from you.
4. Refined Ad Messaging:
Leveraging insights derived from offline conversion tracking analysis, we gain a nuanced understanding of which messaging and offers are most potent in driving offline conversions. Armed with this knowledge, we craft more compelling ads that resonate effectively with your target audience, maximising engagement and conversion potential.
5. Deeper Customer Insights:
Offline conversion tracking delivers a wealth of data regarding your customers, encompassing their purchase history and behaviour. This robust information enables us to comprehensively understand customer needs and preferences. By leveraging these insights, we can inform the development of new marketing strategies and refine existing ones, ensuring they align seamlessly with the evolving expectations of your customer base.
7. Better lead nurturing:
By syncing lead lifecycle stages from a CRM, we can identify users who are still in the consideration or research stage and create targeted ads that help move them down the funnel. This can help improve lead quality and increase the likelihood of conversion.
Drive leads directly on Facebook with Lead Ads collected as Facebook users engaged with your ads.
We can integrate your CRM with Facebook Lead Ads or use Zapier marketing automation to integrate with your email.
Here are some key benefits to consider:
Streamline lead capture:
By using Zapier with Facebook Lead Ads, we can automate the process of capturing and organizing new leads. When a user submits a lead form, Zapier can automatically send the lead data to your CRM or email marketing tool, allowing you to follow up with the lead quickly and efficiently.Reduce manual data entry:
Eliminate the need for manual data entry when new leads come in. This can save your team time and reduce the likelihood of errors or data inconsistencies.Improve lead quality:
By automating lead capture and follow-up, we can help ensure that leads are responded to quickly and effectively, increasing your chances of converting them into customers.Integrate with your existing tools:
We integrate Lead Ads with your existing tools and apps, such as CRM software, email marketing platforms, and more. This can help you create a seamless workflow that improves your overall efficiency and effectiveness.Measure results:
We track the success of your Lead Ads by monitoring metrics such as lead volume, lead quality, and conversion rates. This helps you identify areas for improvement and optimise your lead capture and follow-up processes over time.
Integrating a Customer Relationship Management (CRM) system with Facebook can help businesses build and optimise their sales funnel in several ways:
1. Generating leads:
We set up Facebook Lead Ads to generate leads by allowing users to submit their contact information directly from an ad. By syncing this information with a CRM system, you can track and manage leads more effectively.
4. Improving conversion rates:
By using a CRM system to track user behaviour and preferences, we can create more targeted ads and landing pages that better resonate with potential customers. This can help improve conversion rates and move leads further down the funnel.
5. Enhancing sales processes:
Integrating a CRM system helps streamline sales processes by providing sales teams with valuable information about leads, such as contact information, lead source, and lead score. This information helps sales teams prioritise follow-up and make more informed decisions about the best way to engage with leads.
4. More efficient sales processes:
Integrating a CRM system streamlines sales processes by providing sales teams with valuable information about leads, such as contact information, lead source, and lead score. This helps sales teams prioritise follow-up and make more informed decisions about the best way to engage with leads.
Overall, integrating a CRM system, with Facebook helps businesses build and optimise their sales funnel by generating leads, nurturing leads, scoring leads, improving conversion rates, and enhancing sales processes.
Integrating a Customer Relationship Management (CRM) system offers numerous benefits for marketing automation. Here are some ways in which integrating a CRM system can improve marketing automation:
Lead nurturing:
By integrating a CRM system, businesses can automate lead nurturing processes based on user behaviour and preferences. For instance, data from the CRM system can be used to trigger targeted email campaigns designed to move leads further down the sales funnel. Additionally, utilising custom audiences in platforms like Facebook Ads allows businesses to target ads to specific customer lists, based on email addresses and other identifying information. This approach enables more effective lead nurturing with targeted ads, increasing the likelihood of conversion.
2. Advanced lead scoring:
Integrating a CRM system enables businesses to track user behaviour across multiple channels and touchpoints, facilitating more accurate lead scoring. By assigning scores based on the likelihood of conversion, businesses can prioritise lead follow-up and allocate resources more effectively. Moreover, this data can trigger automated workflows based on lead score, ensuring timely and relevant actions. The integration of a CRM system allows for tracking user behaviour across various channels and touchpoints, enabling a more accurate assessment of lead likelihood to convert and better prioritisation of lead follow-up. Consequently, resources can be allocated more efficiently.
3. Automated reporting:
Integrating a CRM system with platforms like Facebook automates reporting processes, providing regular updates on advertising performance, lead quality, and conversion rates. These insights enable businesses to optimise their marketing and sales strategies in real time, making data-driven decisions.
4. Improved audience targeting:
By leveraging Facebook’s audience targeting capabilities and integrating them with a CRM system, businesses can automate audience targeting based on user email addresses. This integration ensures more accurate ad targeting, increasing the chances of conversion.
5. Streamlined sales processes:
Integrating a CRM system with lead form extensions automates sales processes and equips sales teams with valuable information about leads. This integration triggers workflows based on lead status, streamlining sales processes and ultimately boosting conversion rates.
In summary, integrating a CRM system into marketing automation offers several advantages, such as more accurate lead tracking throughout the entire lead lifecycle, from initial contact to conversion. This integration empowers businesses to gain a better understanding of their customer journey and make data-driven decisions to optimise marketing and sales strategies. Ultimately, the utilisation of a CRM system increases efficiency, improves lead quality, and drives more conversions.