Microsoft Advertising Management

Increasing paid search traffic by 5%-25%

Microsoft Ads Management Process

1. BING ADS RESEARCH, PLANNING & IMPORTING

2. IMPORTING & CONFIGURING YOUR BING ADS ACCOUNT

3. BING ADS CONVERSION TRACKING & GOOGLE ANALYTICS

4. BING ADS MANAGEMENT, TESTING & OPTIMISATION

If you are already using Bing Ads we audit your account to compare similarities in performance between Google Ads and Bing ads. We create a plan for ongoing management to determine which areas should be synced and which should be managed separately with Bing Ads.

If you are already using Bing Ads we audit your account to compare similarities in performance between Google Ads and Bing Ads. We create a plan for ongoing management to determine which areas should be synced and which should be managed separately with Bing Ads.

We research your competitors advertising efforts on Facebook, and notable strategies in Google.

We schedule automatic weekly and monthly reports which take data directly from your Bing Ads and Google Analytics accounts. This reporting gives both summary and detailed breakdown with text, images, charts and more.

We retain the settings from your Google Ads account including geographical targeting and custom ad scheduling while changing other areas when appropriate such as bidding strategy.

We initially start with the same ads used in AdWords. We may sync changes with AdWords or apply changes within Bing Ads depending on variance.

We setup Bing Ads ad extensions such as location extensions and Sitelinks to improve the base advert as well as take up more space on the page!

We use Google Tag Manager to setup the Universal Bing Ads conversion tag which runs on all pages, with goals completed on key pages.

We use Bing Ads conversion tracking and goals to record leads or sales within Bing Ads. We optimise Bing Ads based on performance differences when compared to AdWords while regularly syncing changes with applicable new setup updates made in AdWords.

Using Google Analytics to enhance Bing Ads reporting shows us what happens on your website after your Bing adverts are clicked on. This helps us measure which areas of the Bing Ads account are working best as well as areas that can be improved.

We use Bing Ads tagging to separate paid and organic traffic from paid Bing Ads traffic in Google Analytics.

We analyse the search terms in Bing Ads to identify new positive or negative keywords that are not used already in AdWords/Bing.

We start with the bids used in Adwords and then adjust based on performance to advertising goals.

Initially we start with the same Ads in Bing Ads while testing and optimising based on differences. We test a control ad version against another 1 to 2 advert versions to get the best mix of CTR, conversion rate and conversions per impression with AdWords.

A keyword list is never complete. We continuously expand your existing keyword list as we acquire new data.

We introduce appropriate targeting options such as search remarketing to retarget past website users as they search in Bing or Yahoo.

Expanding your account to cover all the relevant feature and options, while providing a higher ROI is the cornerstone of our service.

Microsoft Ads Management

Detailed audit of your account potential!

Getting more results from Microsoft Ads

Microsoft Bing is the 2nd most popular text search engine next to Google. Yahoo for example, uses Microsoft Bing to power their Search Engine along with using Microsoft Ads.

Fast and easy to get started

Import campaigns from Google Ads

Less advertising competion

Often lower cost per click

Microsoft Ads Partner Agency MSA - Partner-badge-green PNG

Bing Ads Shopping

Bing Ads Search Remarketing

Sync with Google Ads for updates

Another channel to grow your business

Microsoft Ads Management

We are a Microsoft Advertsing Certified partner, and provide monthly Bing management plans for all company sizes. We have vast experience managing Bing Ads in conjunction with Google Ads.

Import Google Ads into Bing Ads

Setup Bing UET Script with GTM

Create Tracking Goals in Bing Ads

Bing Ads Reporting

Bing Ads Bid Management

Bing Ads Optimisation

Bing Ads Automated Rules

Bing Ads Remarketing for Search

Bing Ads Shopping

Bing Ads Management

Very impressed thus far - just need to perfect the reporting but otherwise excellent.
Richard C
Arc Property Solicitors
Great work everymonth thanks!
Jeremy E.
Picture Motion Pictures

Microsoft Ads Features Summary

Bing Ads Growth

2 Hours Per Month

£ 100
Monthly
  • Campaign Objectives
  • Bing & Yahoo Search Network
  • Search Keywords
  • Remarketing for Search

Bing Ads Advanced

3 Hours Per Month

£ 150
Monthly
  • Campaign Objectives
  • Everything in Growth
  • Bing Business Places
  • Bing Webmaster
  • Bing Merchant Center

Bing Ads Unlimited

6 Hours Per Month

£ 250
Monthly
  • Campaign Objectives
  • Everything in Advanced
  • Bing Business Places
  • Bing Webmaster
  • Bing Merchant Center

Bing Ads FAQ

Typically we manage Bing Ads in conjunction with Google Ads. We import and sync updates within Adwords, while making changes where discrepancies exist between accounts.

We setup the Bing Ads UET conversion tracking pixel using Google Tag manager or provide the code for manual insertion by your web developer.

One PPC can access your Bing Ads and Google Analytics account, or we can use your logins if this is easier for you. We provide assistance with this upon commencement of the work.

The next step is to signup for monthly management. This is of course 100% optional. Budgetary pricing for monthly management is provided on our services pages,

Why One PPC Ltd ?

Bing Ads Certified Partner

We hold current status as a Bing Ads certified partner.

No Contracts, Just Results

No contracts unless you want one. Pay as you go for results.

Over 150 Reviews

We have over 150 Online Reviews from happy customers.

Free Bing Audit

Expert Audits that are free & 100% non-obligation.

Import, Sync & Optimise

We are experts at managing Bing Ads in conjunction with Google Ads

Detailed Reporting

Our detailed reports will keep you up to date with the latest changes in your account

Free Quote

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