Twitter Ads, is a sponsored advertising platform provided by Twitter.
Promoted Tweets are tweets which show at the top of searches on related topics, user’s timeline when the user follows the account and Promote Tweets into the home timeline of the specific group of people that you are targeting. Promote Tweets to users when they visit profiles and tweet detail pages on Twitter.
Promoted Trends use a sponsored topic at the top of Twitter’s “trending topics” box, to reflect most-discussed topics on Twitter at any given time.
Promoted Accounts. Target Twitter users for people to follow; promoted accounts offer a way for brands to gain more followers.
Act on signals of intent by delivering timely messages to users based on what they’ve recently Tweeted or engaged with in Tweets. Keyword targeting allows you to reach Twitter users based on keywords in their search queries, recent Tweets, and Tweets they recently engaged with.
Because you can reach people for whom your message will be most relevant and top of mind, this targeting option puts you in a better position to drive engagements and as well as leads and conversions. Apply keyword match type for more precise targeting.
Target the followers of relevant accounts to reach people who are likely to be interested in your content.
Targeting @usernames allows you to reach users with interests similar to followers of any of those accounts. For example, enter @TwitterAds to target people likely to be interested in advertising on Twitter.
Serve up your campaign to users whose interests broadly align with your business. Interest categories increase potential reach. We will target users interested in any of the categories you enter, in addition to any @usernames you enter above.
Tailored Audiences uses your own CRM lists to reach specific groups of users on Twitter.
Select the market you want to target. These audiences from Twitter partners are based on actual online and offline behaviors and characteristics. Users will be eligible for targeting if they fit with any of the behaviors you select.
Reach high-intent audiences on Twitter based on shopping and spending patterns.
Target users who engage with television programs in a specific market. Some shows and ads will be available in multiple markets. Manually select specific show conversations with conversation targeting
Event targeting reaches people interested in global or regional events.
Expand reach by targeting similar users.
If you would like to reach only users similar to those in the above tailored audiences and not users in those audiences (that is, only lookalikes), you should exclude the same audiences in the limit targeting by excluding audiences section below.