LinkedIn Ads Agency

Convert your Target Market on Linkedin in to Customers

Expand your LinkedIn Ads advertising.

LinkedIn Ads has around 500 million active users. This social network has a business focused audience, making this PPC system well suited for business to business advertising.

Business focussed audience

Target by company size

Target by Industry

Target by Country

Job Title Targeting

School Targeting

Remarketing

Ad Testing

Our LinkedIn Ads Management Process

1. RESEARCH, PLANNING & ANALYSIS

2. BUILDING & CONFIGURE YOUR ACCOUNT

3. TRACKING & MEASUREMENT

4. MANAGEMENT, TESTING & OPTIMISATION

We start our LinkedIn Ads services by understanding your business offering and USP’s, target customers and results from any other marketing channels used. We then plan the appropriate campaign objectives and ad creative.

We review your website landing page and LinkedIn company page to identify any obvious bottlenecks from the outset.

We research your competitors advertising efforts on LinkedIn, and notable strategies in Google.

If you are already using LinkedIn Ads, we review your LinkedIn advertising account to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.

If you are new to LinkedIn Ads, we complete audience research and create a plan for account setup.

We use LinkedIn Ads Matched Audiences to understand more about your website users such as demographics, interests and websites visited.

We organise your LinkedIn ads account based on your business objectives, performance data, and our experience. We create campaigns using all the relevant targeting features, and optimise for direct response or brand advertising goals.

We configure your LinkedIn campaigns with settings such as geographical targeting and bidding strategies that best fit your business and advertising goals.

We use LinkedIn Ads conversion tracking for recording website leads or sales to further optimize your campaigns.

We setup and manage LinkedIn Ads campaign tracking in Google Analytics to track website conversions.

Google Analytics provides deeper insight into what happens when someone leaves LinkedIn to visit your website.

We write ads to test which parts of your business offering appeals most to your current and prospective customers.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor each ad across your account to optimise ad copy.

We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target CPA or brand objective- so the areas with the best ROI are allocated the most budget.

We test a control ad version against another 1-2 advert versions get the performance metrics based on CTR, conversion rate, conversions per impression and more.

Expanding your campaign to get more reach and provide a higher ROI is top priority.

Selecting Campaign Objectives

Conversions and Lead Generation is the best starting point for direct response marketing

Direct response focuses on measurable campaign objectives such as leads or sales on LinkedIn, your website or your app. The next stage is building a full marketing funnel on LinkedIn using top and mid-funnel objectives.

Choosing Audience Targeting

The minimum size is 1000 LinkedIn users. Build segmented audiences to avoid overlap

We organise Campaigns by type of audience such as industry, company size and job title, or fine tune the most relevant combination of your target audience . 

LinkedIn Ads website-demographic

Matched Audiences

We setup LinkedIn to match your website remarketing cookie list, or email list.

We use matched audiences is an effective way to identify your most relevant targeting options on LinkedIn. 

Ad Creative

The available ad creative formats on LinkedIn are extensive. Different formats are better suited to your goals.

Short Text Ads, Longer Sponsored Content, Personalised emails or video.

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Turn More LinkedIn Ads Clicks Into Customers

Reduce wasted spend and capitalise on new opportunities with an expert LinkedIn Ads management company.

LinkedIn Ads Formats

Sponsored Content is used to attract new followers to your LinkedIn company Page and generate leads.
Sponsored Content promotes company pages to LinkedIn members in their homepage feed who fit the audience targeting criteria defined.

Lead Generation Forms can also be used to capture leads in the news feed. Autofill pulls LinkedIn profile data (like contact details) into a form that members can submit with one click.

The LinkedIn Text Ads ad format are for driving traffic from LinkedIn to your website. Text Ads are smaller and therefore start a lower entry price point. Well suited to direct response advertising that has measurable ROI goals. Text Ads are served on the right-hand side or top of the LinkedIn desktop feed.

Promote your content with targeted native advertising.Publish your content in the location most viewed by LinkedIn visitors – the LinkedIn feed

Target your audience based on accurate, first-party data in the professional profile. Raise awareness, drive quality leads, and build customer relationships

Sponsored InMail is like email marketing with the standard LinkedIn Ads audience targeting system.
LinkedIn messenger is used to send Sponsored InMail when someone is logged into LinkedIn.

Sponsored InMail messages consist of a custom greeting, call-to-action button, body text, and ability to add a link to the message body. Lead Generation Forms can also be included, along with a custom footer to disclose legal terms, promotion rules, contact information, and more.
Sponsored InMail messages are purchased on a “cost per send” basis, which means you will pay per unit for each Sponsored InMail message delivered.

Matched audiences are retargeting your website users, email or account list, also known as remarketing.

Website retargeting gives advertisers the ability to retarget their website users when they next login to LinkedIn.
Contact Targeting helps you market to LinkedIn members who are part of your email contact lists.
Account Targeting matches your target companies against the 12+ million LinkedIn Company Pages on LinkedIn- while filtering down on targeting facets (like Job Title or Job Seniority).

LinkedIn Ads Management Plans

We provide comprehensive service with competitive and flexible pricing based on LinkedIn Ads features managed. We work with you to select the most relevant features for your company’s industry and target market. We provide custom plans and fixed monthly plans.

LinkedIn Growth

5 Hours Per Month

£ 250
Monthly
  • Campaign Objectives
  • Website Conversions
  • Lead Generation
  • Website Visits

LinkedIn Advanced

7 Hours Per Month

£ 350
Monthly
  • Campaign Objectives
  • Website Conversions
  • Lead Generation
  • Website Visits
  • Engagement
  • Video Views

LinkedIn Unlimited

10 Hours Per Month

£ 500
Monthly
  • Campaign Objectives
  • Website Conversions
  • Lead Generation
  • Website Visits
  • Engagement
  • Video Views
  • Brand Awareness
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Client Experience

LinkedIn Ads Management FAQ

The client advertiser pays LinkedIn directly. One PPC just charge for the setup and management time.

Just about any budget is fine to start with. Budget can be increased based on the return on investment for LinkedIn. PPC platforms often have sweet spots for different industries.

We shall send an agency invite so we can access your account through our multi-account login. We provide assistance to this upon booking the audit or new account setup.

The next step is to signup for monthly management.

We just require 7 days’ notice before the next month’s renewal date. This also applies if we continue to manage your other PPC systems. If you wish to pick up again in the future, we can continue then.

LinkedIn Ads Free Quote