LinkedIn Ads Agency
Convert your Target Market on Linkedin in to Customers
Expand your LinkedIn Ads advertising.
LinkedIn Ads has around 500 million active users. This social network has a business focused audience, making this PPC system well suited for business to business advertising.
Business focussed audience
Target by company size
Target by Industry
Target by Country
Job Title Targeting
Our LinkedIn Ads Management Process
1. RESEARCH, PLANNING & ANALYSIS
2. BUILDING & CONFIGURE YOUR ACCOUNT
3. TRACKING & MEASUREMENT
4. MANAGEMENT, TESTING & OPTIMISATION
We start our LinkedIn Ads services by understanding your business offering and USP’s, target customers and results from any other marketing channels used. We then plan the appropriate campaign objectives and ad creative.
If you are already using LinkedIn Ads, we review your LinkedIn advertising account to identify all the quick win opportunities and also provide a longer term plan for ongoing growth.
If you are new to LinkedIn Ads, we complete audience research and create a plan for account setup.
We organise your LinkedIn ads account based on your business objectives, performance data, and our experience. We create campaigns using all the relevant targeting features, and optimise for direct response or brand advertising goals.
We setup and manage LinkedIn Ads campaign tracking in Google Analytics to track website conversions.
Google Analytics provides deeper insight into what happens when someone leaves LinkedIn to visit your website.
We write ads to test which parts of your business offering appeals most to your current and prospective customers.
We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy. We tailor each ad across your account to optimise ad copy.
We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target CPA or brand objective- so the areas with the best ROI are allocated the most budget.
Selecting Campaign Objectives
Conversions and Lead Generation is the best starting point for direct response marketing
Direct response focuses on measurable campaign objectives such as leads or sales on LinkedIn, your website or your app. The next stage is building a full marketing funnel on LinkedIn using top and mid-funnel objectives.
Choosing Audience Targeting
The minimum size is 1000 LinkedIn users. Build segmented audiences to avoid overlap
We organise Campaigns by type of audience such as industry, company size and job title, or fine tune the most relevant combination of your target audience .
We setup LinkedIn to match your website remarketing cookie list, or email list.
We use matched audiences is an effective way to identify your most relevant targeting options on LinkedIn.
The available ad creative formats on LinkedIn are extensive. Different formats are better suited to your goals.
Short Text Ads, Longer Sponsored Content, Personalised emails or video.
Turn More LinkedIn Ads Clicks Into Customers
Reduce wasted spend and capitalise on new opportunities with an expert LinkedIn Ads management company.
LinkedIn Ads Targeting
Sponsored Content is used to attract new followers to your LinkedIn company Page and generate leads.
Sponsored Content promotes company pages to LinkedIn members in their homepage feed who fit the audience targeting criteria defined.
Lead Generation Forms can also be used to capture leads in the news feed. Autofill pulls LinkedIn profile data (like contact details) into a form that members can submit with one click.
The LinkedIn Text Ads ad format are for driving traffic from LinkedIn to your website. Text Ads are smaller and therefore start a lower entry price point. Well suited to direct response advertising that has measurable ROI goals. Text Ads are served on the right-hand side or top of the LinkedIn desktop feed.
Promote your content with targeted native advertising.Publish your content in the location most viewed by LinkedIn visitors – the LinkedIn feed
Target your audience based on accurate, first-party data in the professional profile. Raise awareness, drive quality leads, and build customer relationships
Sponsored InMail is like email marketing with the standard LinkedIn Ads audience targeting system.
LinkedIn messenger is used to send Sponsored InMail when someone is logged into LinkedIn.
Sponsored InMail messages consist of a custom greeting, call-to-action button, body text, and ability to add a link to the message body. Lead Generation Forms can also be included, along with a custom footer to disclose legal terms, promotion rules, contact information, and more.
Sponsored InMail messages are purchased on a “cost per send” basis, which means you will pay per unit for each Sponsored InMail message delivered.
Use email lists, website audiences and account lists as seed audiences for Lookalike Audiences
Matched audiences are retargeting your website users, email or account list, also known as remarketing.
Website retargeting gives advertisers the ability to retarget their website users when they next login to LinkedIn.
Contact Targeting helps you market to LinkedIn members who are part of your email contact lists.
Account Targeting matches your target companies against the 12+ million LinkedIn Company Pages on LinkedIn- while filtering down on targeting facets (like Job Title or Job Seniority).
LinkedIn Ads Management Plans
We provide comprehensive service with competitive and flexible pricing based on LinkedIn Ads features managed. We work with you to select the most relevant features for your company’s industry and target market. We provide custom plans and fixed monthly plans.
7 Hours Per Month
- Campaign Objectives
- Website Conversions
- Lead Generation
- Website Visits
10 Hours Per Month
- Campaign Objectives
- Same as Growth
- Video Views
15 Hours Per Month
- Campaign Objectives
- Same as Advanced
- Video Views
- Brand Awareness
LinkedIn Ads Management FAQ
Just about any budget is fine to start with. Budget can be increased based on the return on investment for LinkedIn. PPC platforms often have sweet spots for different industries.
We shall send an agency invite so we can access your account through our multi-account login. We provide assistance to this upon booking the audit or new account setup.
The next step is to signup for monthly management.
We just require 7 days’ notice before the next month’s renewal date. This also applies if we continue to manage your other PPC systems. If you wish to pick up again in the future, we can continue then.