Our Approach

Learn more about how we help advertisers like you

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Linkedin-Ads-Appraoch-To-Advertising

How we achieve success

LinkedIn Ads Management Process

At One PPC, we leverage LinkedIn’s powerful advertising platform to drive conversions, whether that’s leads or website enquiries. We specialise in setting up LinkedIn Ads that connect with B2B markets within your target sector(s).
Our expert approach allows us to build effective ad campaigns that not only increase leads but also improve lead quality.

1. BUSINESS ANALYSIS & RESEARCH

2.CAMPAIGN SETUP & LAUNCH

3. TEST & OPTIMISE & SCALE

4. MANAGEMENT & REPORTING

One PPC provides comprehensive services whether you are new to LinkedIn Ads or already using them.

  • For existing LinkedIn Ads users, we conduct a thorough review of your advertising account to identify quick-win opportunities while also providing a long-term plan for ongoing growth.

  • For new LinkedIn Ads users, we conduct audience research and create a customised plan for account setup.

We start our LinkedIn Ads management process by understanding your business offering and USP’s, target customers and results from any other marketing channels used. We plan the appropriate campaign objectives and ad creative. We are both a creative and analytical LinkedIn marketing agency

At One PPC, we conduct research on your competitors’ advertising efforts on LinkedIn, as well as notable strategies they may be using on Google. This enables us to gain valuable insights into the competitive landscape and identify opportunities to differentiate your brand and stand out in the market.

At One PPC, we organise your LinkedIn advertising account based on your performance history, business objectives, and our extensive experience.

We create campaigns that utilise all relevant targeting features and optimise them for all stages of the funnel, from direct response to brand advertising goals.

We conduct comprehensive audience research on LinkedIn Ads to identify your ideal target audience, based on factors such as demographics, job titles, seniority, industry, interests, and behaviors.

This helps us to create highly targeted campaigns that reach the right people, at the right time, with the right message.

We set up LinkedIn Ads campaign settings based on your business objectives, budget, and target audience. This includes selecting the appropriate campaign type, bidding strategy, ad format, and targeting options to achieve your desired outcomes. We also set up conversion tracking to measure the performance of your campaigns and optimise them over time.

We conduct a thorough review of your website landing page, LinkedIn page, Google Analytics, and even your CRM and website page builder tools.

This enables us to ensure that all elements of your digital marketing strategy are aligned and optimised to drive conversions. We provide recommendations for improvements to enhance user experience, increase engagement, and ultimately, achieve your business goals.

We use the LinkedIn Insights pixel conversion tracking tool to record website leads or sales and to optimise your campaigns even further.

We write and test ads to determine which parts of your business offering appeal most to your current and prospective customers.

We combine our creative and analytical skills to write and design beautiful, unique, and engaging ad copy. We tailor each ad across your account to optimise ad copy, ensuring that each message resonates with your target audience and achieves the desired outcomes.

We take the time to understand your customer persona or test new ones, using data-driven insights to refine our approach.

This allows us to create highly targeted campaigns that speak directly to the needs and interests of your ideal audience, resulting in increased engagement, conversions, and overall success.

We conduct rigorous testing of bidding strategies and budgets to ensure the best possible ROI, making sure you get the most out of your allotted budget.

At One PPC, we conduct A/B testing using a control ad version to determine the best mix of click-through rate (CTR) and conversions.

This involves testing different variables, such as ad copy, images, and targeting options, to determine the most effective combination for achieving your business goals.

By continuously testing and optimising your ads, we can ensure that your campaigns are always performing at their best, driving maximum ROI for your business.

In order to achieve our goal of expanding your campaign and increasing your ROI, we use a range of advanced targeting strategies and ad formats. These include interest targeting, demographic targeting, lookalike audiences, engagement audiences, and remarketing targeting.

We believe that a customised approach is the key to a successful campaign. Our team will work closely with you to understand your target audience, business goals, and unique challenges. We will then use this information to develop a customised strategy that is tailored to your specific needs.

Effective advertising requires a holistic approach. That’s why we offer LinkedIn Ads integration services to help you connect your advertising efforts with your other marketing channels and tools.

We help you to seamlessly connect your advertising campaigns with your website analytics, CRM systems, and other third-party tools.

By integrating your advertising data with your other marketing channels, you can gain a more complete understanding of your customer’s behaviours and preferences and make data-driven decisions that drive results.

Comprehensive LinkedIn Advertising Services

With a range of ad types to choose from, we can help you reach your target audience and make a lasting impression on potential customers.
Here are the types of ad types we create.

Lookalike Audiences

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Lookalike Audiences create a new target audience that shares similar characteristics with an existing first-party audience. These characteristics can include attributes and behaviours of your 1st party audience, such as job titles, industries, company sizes, education levels, and more.

Website Remarketing

Remarketing on LinkedIn using Matched Audiences is a powerful way to grow your business We segment your site audience based on their engagement levels such as key pages viewed, session duration, recency and more.

Interests

LinkedIn Ads Interest Audience allows advertisers to reach users based on their interests and behaviours on LinkedIn. Interests include what LinkedIn users share, pages they like, and other activities both on and off LinkedIn. 

Engagement

Read More
LinkedIn Ads Engagement Audiences allows advertisers to retarget users who have previously engaged with their LinkedIn content, such as ads, sponsored content, and company page updates.

Contact Remarketing

Contact list remarketing allows advertisers to use their marketing database of known contacts. LinkedIn matches these contacts with known members using hashed email addresses, phone numbers, user IDs, and mobile IDs with LinkedIn's existing database for advertising purposes.

Demographics

Target people based on demographics like age, gender, relationship status, location, education, workplace and more.

Full Funnel Advertising

Our full-funnel advertising approach uses all campaign objectives to help you achieve your goals.

At One PPC, we bring the same level of creative energy and attention to detail to each of our clients. With a long and successful track record and excellent client reviews, we believe our services will provide real value to you and your team.

We are confident that you will find us to be of exceptional value, and we look forward to developing a long and positive relationship. Our policy is the opposite of the current industry norm. We work at a flat rate of £70 per hour & Vat and do not require long-term contracts of any sort.

Instead, we operate a rolling monthly subscription that renews each calendar month. Our aim is to earn the renewal of your business on a monthly basis by delivering successful campaign performances, transparent communication, continuing collaboration, and personal hands-on support as required.

 

We consider ourselves to be the advertising partner of our clients, and we take a real interest and pleasure in the growth of each and every company that comes under our wing. While we’re a boutique agency, we deliver big results, and on a consistent basis, we outperform most other agencies. Each client receives attention as a  unique entity and our campaigns are developed purposefully and methodically to each individual organisation’s requirements. 

As an agency specialising in advertising, we are handsomely equipped to help you fully maximise the benefits of LinkedIn advertising.

Upon request, we shall develop a proposal based on your website, as well as any communication we have had to date. If anything contained here is unclear, or you’d like to discuss the proposal in more detail, please don’t hesitate to reach out to us. We are always here to help and we look forward to working with you.

At One PPC, our team consists of exceptional advertising professionals and inbound marketers. We understand that advertising is a personal medium and we are committed to bringing the human factor back to an industry where it is often overlooked.

In today’s marketing landscape, success requires more than just assumptions and ideas. It’s essential to understand and employ data metrics to optimise performance.

While having ideas is a great starting point, it’s the combination of these ideas with real quantitative data that is crucial to success. At One PPC, we believe that data-driven insights are key to unlocking your brand’s full potential and achieving your business goals.

Part of what we love about digital marketing is its transparency. You get all the information we get, including regular reporting, administrative access, and scheduled strategy calls. 

We’re going to make mistakes (at least we’re honest), but resolving issues and constant refining of the game plan is what ultimately results in long-running and exceptionally effective ad campaigns.

These are our values, and these are what we bring to every client relationship.

At One PPC, we provide detailed reports with all the valuable campaign metrics and results so that you can stay informed about how your campaigns are performing. We pull all data directly from your LinkedIn Ads or Analytics accounts and present it in a structured and organised way that is easy to understand.

Our approach to campaign management is human-centric, with sophisticated automation and organisation tools that leverage best-in-class software and research platforms. Weekly, monthly, and quarterly reports are sent directly to your inbox, with the weekly report providing a performance comparison of the past week with the entire week before last, and the monthly report comparing data over the course of the entire month with the data from the month before last.

Our reports are highly customisable and can include or exclude virtually any desired metric or key performance indicators in your account. Some of the standard elements included in the reports are click-through rate and relevance score, cost per click and overall cost, conversion rate, number of conversions, CPA, ROAS, top ads, ad sets, and campaigns, geographical reports, hour of the day chart, and performance by device (mobile/tablet/desktop).

At One PPC, we’re passionate about helping our clients achieve their business goals through the power of LinkedIn Ads. With billions of users worldwide, LinkedIn is the world’s largest professional network, and we’re here to help you tap into its full potential.

Our team of expert marketers will work closely with you to develop a comprehensive strategy that targets your ideal audience on LinkedIn. From audience research to ad copywriting and design, we’ll take care of every aspect of your LinkedIn Ads campaign to ensure maximum performance and ROI.

We’re committed to ongoing optimisation and A/B testing to ensure that your campaigns are always performing at their best. Our detailed reporting and analysis will give you insight into your campaign’s performance, allowing you to make informed decisions and stay ahead of the competition.

Whether you’re looking to generate more leads or drive sales, we’re here to help you achieve your goals. Our focus on human-centric campaign management ensures that your campaigns receive the attention and dedication they deserve.

Audience Research

Audiences for Campaign Targeting:


We test a range of targeting options with different campaign objectives and advert types. 

LinkedIn Ads Lookalike Audiences are a type of audience targeting feature available on LinkedIn Ads platform that allows advertisers to create a new audience that shares similar characteristics with an existing first-party audience that they have previously defined. 

The process of creating a Lookalike Audience involves using LinkedIn’s algorithm to analyse the attributes and behaviours of the existing audience, such as job titles, industries, company sizes, education levels, and more. Based on this analysis, Lookalike targeting identifies other LinkedIn members who match the same or similar characteristics and then creates a new audience that advertisers can target with their ads.

The goal of using Lookalike Audiences is to reach new potential customers who are likely to be interested in the advertiser’s services because they share similar characteristics with the existing audience. This can help increase the reach and effectiveness of the advertiser’s LinkedIn ad campaigns.

LinkedIn Ads Interest Audience Targeting is a type of audience targeting feature available on the LinkedIn Ads platform that allows advertisers to reach users based on their interests and behaviours on LinkedIn.
Interests include what LinkedIn users share, pages they like, and other activities both on and off LinkedIn. 

When creating an ad campaign, advertisers can choose to target users based on their interests, which are determined by the pages they follow, the content they engage with, and the groups they join on LinkedIn. Advertisers can select from a list of predefined interests or enter their own interest keywords to target a specific audience.

LinkedIn Interest Audience Targeting can be useful for advertisers who want to reach users who may not fit into a specific job title or industry but are still interested in a particular topic. For example, an advertiser promoting a productivity app could target users who follow pages related to time management, organisation, or productivity.

Interest targeting can be combined with other targeting options, such as job titles, industries, and company sizes, to create more precise and effective audience targeting. By using Interest Audience Targeting, advertisers can reach a broader range of potential customers who may be interested in their products or services.

LinkedIn Ads Engagement Audiences is a type of audience targeting feature available on the LinkedIn Ads platform that allows advertisers to retarget users who have previously engaged with their LinkedIn content, such as ads, sponsored content, and company page updates.

When creating an ad campaign, advertisers can choose to target users based on their previous interactions with their LinkedIn content, such as users who have liked, commented, or shared their posts or clicked on their ads. Advertisers can create a custom audience based on these interactions and target them with a new ad campaign.

LinkedIn Engagement Audience Targeting can be useful for advertisers who want to target users who have shown an interest in their brand or products/services. These users are more likely to be receptive to new ads and may be more likely to convert.

Engagement targeting can be combined with other targeting options, such as job titles, industries, and company sizes, to create more precise and effective audience targeting. By using Engagement Audiences, advertisers can reach users who are more likely to engage with their ads and increase the effectiveness of their LinkedIn ad campaigns.

LinkedIn Ads Demographic Targeting is a type of audience targeting feature available on the LinkedIn Ads platform that allows advertisers to target users based on their demographic characteristics, such as age, gender, location, and language.

When creating an ad campaign, advertisers can choose to target users based on their demographic information, such as their age, gender, location, and language preferences. Advertisers can select from a list of predefined options or enter their own demographic targeting parameters to reach a specific audience.

LinkedIn Demographic Targeting can be useful for advertisers who want to reach a specific group of users based on their location or language. For example, an advertiser promoting a local event can target users who live in a specific city or region, while an advertiser promoting a language-learning app can target users who speak a specific language.

Demographic targeting can be combined with other targeting options, such as job titles, industries, and company sizes, to create more precise and effective audience targeting. By using Demographic Targeting, advertisers can reach a more specific audience and increase the effectiveness of their LinkedIn ad campaigns.

LinkedIn Ads Remarketing Targeting is a type of audience targeting feature available on the LinkedIn Ads platform that allows advertisers to target users who have previously visited your website.

When creating an ad campaign, we can target users who have previously visited their website. To do this, advertisers can install the LinkedIn Insight Tag on their website.

LinkedIn Remarketing Targeting can be useful for advertisers who want to re-engage users who have already shown an interest in their brand or products/services. These users are more likely to be receptive to new ads and may be more likely to convert.

Remarketing targeting can be combined with other targeting options, such as job titles, industries, and company sizes, to create more precise and effective audience targeting. By using Remarketing Targeting, advertisers can reach users who are more likely to engage with their ads and increase the effectiveness of their LinkedIn ad campaigns.

Time Frame

A 45-minute to 1-hour phone call with your company and One PPC account management is a crucial process that involves an in-depth Account Analysis. The goal of this call is to learn about your key performance metrics, such as your spend, target cost acquisition (CPA), and other important data points.

During the call, we will have an opportunity to better understand your business goals, your target audience, the product or service you want to promote, as well as your competition and industry trends. Our goal is to personalise your ad campaign and optimise it for maximum performance.

Your account manager will conduct an analysis of your One PPC account history, as well as those of your competitors, to identify areas for improvement. We will review your spending history, CPA, and other key metrics, and present you with a set of optimisation suggestions, such as campaign settings, keywords, ad copy, and more.

The objective of this call is to create a clear action plan that will enable you to achieve your business goals using your LinkedIn ad campaign. By the end of the call and the Account Analysis, you will have a better understanding of your campaign’s performance and our optimisation recommendations. With this knowledge, you will be well-equipped to achieve success with your LinkedIn ad campaign.

We take great pride in providing our clients with the most comprehensive and insightful analysis possible, which is why we use a range of different tools and strategies to gather as much information as possible about your industry and your competitors.

One of the key tools we use is industry research, which involves analysing market trends, consumer behaviour, and competitive analysis. We leverage a variety of industry-specific data sources and research tools to gain a deep understanding of your industry, including key players, emerging trends, and market opportunities.

We also perform a thorough analysis of your competitors’ advertising footprint, using cutting-edge tools and techniques to track their online activity and identify areas of strength and weakness. This includes monitoring their social media accounts, website content, and digital advertising campaigns, as well as analysing their messaging, creative, and targeting strategies.

By combining these research tools and strategies, we can provide you with a detailed and insightful analysis of your industry and your competitors, including an overview of their marketing efforts, their strengths and weaknesses, and any potential opportunities or threats.

This analysis will serve as the foundation for our recommendations on how to optimise your LinkedIn ad campaign, including targeting strategies, ad copy, and creative messaging. Our goal is to provide you with a competitive advantage in your industry and help you achieve your business goals with the most effective LinkedIn ad campaign possible.

At One PPC, we believe in a collaborative approach to campaign strategy. That’s why we work closely with our clients to design a long-term campaign strategy that is tailored to their specific needs and goals. Our goal is to build out new campaigns, restructure current campaigns, and ensure that all settings are configured properly to maximise the effectiveness of your LinkedIn ad campaign.

Our team of experts will work with you to identify your business goals and target audience, as well as your budget, timeline, and other key factors that will impact your campaign. We’ll use this information to develop a customised campaign strategy that is designed to achieve your specific objectives.

Throughout the process, we’ll keep you informed and involved, providing regular updates on our progress and working with you to refine our approach as needed. We’ll also use our experience and expertise to provide guidance and recommendations on ad copy, targeting strategies, and creative messaging to ensure that your campaign is as effective as possible.

As we build out your campaign, we’ll pay close attention to campaign settings, ensuring that they are configured properly to maximise your campaign’s performance. We’ll monitor your campaign closely, making adjustments as needed to improve targeting, optimise ad spend, and drive better results.

Our collaborative approach to campaign strategy is designed to ensure that you have a campaign that is tailored to your specific needs and goals, and that is optimised for maximum effectiveness. By working closely with you, we’ll be able to build a long-term campaign strategy that delivers the results you need to grow your business and achieve your goals.

In addition to building out a comprehensive campaign strategy, we also specialise in creating high-quality, engaging ad content that resonates with your target audience. From copywriting to design, we work closely together to develop a range of ad formats that will help you achieve your advertising goals.

We use your existing imagery and copy assets to create a variety of ad types, including sponsored content, dynamic ads, sponsored InMail messages, and display ads. By utilising a range of ad formats, we’re able to create a more engaging and immersive ad experience that is tailored to your specific campaign objectives.

We will work closely with you to ensure that your ads are visually appealing, engaging, and effective in communicating your brand message. We’ll take the time to understand your brand’s voice and values to ensure that your ad content is consistent with your overall branding strategy.

One of our specialities is creating dynamic ads, which are tailored to each individual user based on their LinkedIn profile data. These ads feature personalised messaging and imagery that are designed to increase engagement and click-through rates.

Overall, our focus on creating high-quality ad content is designed to help you achieve your advertising goals and maximise your return on investment. By utilising a range of ad formats and working collaboratively with you to develop effective ad content, we’re able to create a more engaging and immersive ad experience that resonates with your target audience.

At One PPC, we understand the importance of tracking and measuring the performance of your LinkedIn ad campaigns. That’s why we offer comprehensive tracking and analytics services to help you understand how your campaigns are performing and make data-driven decisions.

We’ll begin by providing you with your Google Tag Manager container code, which your developer can install on your website. If you prefer, we can install it for you after being granted backend access to your website. Once the container code is installed, we’ll install additional tags, like the LinkedIn pixel, remarketing tags, conversion tags, and other tags as needed, using Google Tag Manager.

To ensure that your conversion tracking is accurate, we’ll conduct thorough testing to confirm that all tags are tracking properly. We’ll also integrate Google Analytics if applicable, which will provide you with valuable insights into your website traffic and audience behavior.

Our team of experts will work closely with you to develop a custom tracking and analytics strategy that is tailored to your specific business needs and goals. We’ll provide you with regular reports and updates on your campaign’s performance, including key metrics like impressions, clicks, conversions, and more.

By using advanced tracking and analytics tools and techniques, we can help you gain a deeper understanding of your target audience, optimise your campaigns for maximum performance, and ultimately achieve your business goals. Let us help you take your LinkedIn ad campaigns to the next level with our comprehensive tracking and analytics services.

At One PPC, we believe that effective communication is the key to a successful LinkedIn ad campaign. That’s why we provide ongoing support throughout the entire campaign lifecycle, from launch to ongoing optimisation and strategy calls.

Once we have completed our work, we’ll schedule a launch call with your account management team to review all our work and get approval from your end to push new campaigns live. During this call, we’ll provide a detailed overview of the work we’ve done and answer any questions you may have. This is an opportunity for us to ensure that we are all on the same page before we go live with your campaign.

After your campaign is live, we’ll continue to provide ongoing optimisations to maximise its performance. This includes regular monitoring of your campaign’s metrics, testing and adjusting targeting, ad copy, and creative messaging as needed to ensure that your campaign is performing at its best.

We’ll also schedule regular strategy calls with your team to discuss campaign performance, review key metrics and provide recommendations for future optimisations. This is an opportunity for us to collaborate with you on strategies to maximise the effectiveness of your LinkedIn ad campaigns and ensure that we are on track to achieve your business goals.

Overall, our ongoing support and strategy calls are designed to provide you with the support and guidance you need to achieve success with your LinkedIn ad campaign. Let us help you take your campaign to the next level with our comprehensive campaign management services.

Contract/Subscription

One PPC shall deliver LinkedIn Ads management services as a rolling month-to-month subscription contract. No long-term contract is required, but we can provide this if you prefer. 

At One PPC, we are committed to delivering the highest level of service and exceeding your expectations. We promise to put forth our best efforts to achieve the deliverables listed above and provide you with the best possible results.

To achieve this goal, we ask that you provide us with the necessary information pertaining to your website and cooperate with us in expediting the work. Your active participation and cooperation will help us to provide you with the best possible service and ensure that we meet your expectations.

We value your input and insights, and we encourage you to share your thoughts and ideas with us throughout the process. By working together, we can achieve the best possible outcome for your LinkedIn ad campaign.

We are committed to your success, and we will go above and beyond to ensure that we deliver the results you need to achieve your business goals. We appreciate the opportunity to work with you and look forward to exceeding your expectations.

Payment is due monthly in advance of each month’s service. Terms of payment cover the billing schedule and client agreement to pay. 

We’re sure you understand how important it is that you pay our invoices timeously.

A positive working relationship is always best maintained via a mutual understanding of our responsibility to keep the project moving forward efficiently and yours of regular payment as per the agreed payment schedule. 

Payment is made monthly in advance, as part of the rolling month-to-month subscription contract. 

At One PPC, we believe in clear and concise payment terms that are easy to understand and manage. To ensure a smooth payment process, we require payment of our initial (1st) invoice upon receipt, which will act as payment for month one.

Before each monthly renewal date, we will send you an invoice for the upcoming month’s service, which will have a payment due date of 7 days. We believe that this timeline gives you adequate time to make payments in a timely and consistent manner, while also allowing us to continue providing you with uninterrupted service.

If payment is not received within the 7-day payment term, we reserve the right to stop work until payment is received. However, we will work with you to find a solution that meets your needs and helps you get back on track with your payments.

At One PPC, we value our partnership with you and are committed to delivering the highest level of service and support. We believe that clear and concise payment terms are an important part of this commitment, and we strive to make the payment process as easy and straightforward as possible. If you have any questions or concerns about our payment terms or need assistance with payment, please don’t hesitate to reach out to us. We are always here to help you achieve your business goals.

At One PPC, we understand that circumstances may arise that make it necessary for you to pause or cancel your subscription services. We want to make the process as easy and straightforward as possible, which is why we offer you the right to pause or cancel your subscription services at any time.

If you do decide to pause or cancel your subscription services, we do require confirmation at least 7 working days before the next month’s renewal date. This advance notice allows us to adjust our resources and make the necessary arrangements to ensure a smooth and seamless transition.

We value our partnership with you and want to ensure that you are completely satisfied with our services. If you do decide to pause or cancel your subscription services, we will work with you to make the process as smooth and hassle-free as possible. We will provide you with any information or assistance you need to ensure a successful transition.

One PPC acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by One PPC on behalf of {client_name} or disclosed by {client_name} to One PPC

This includes but is not limited to GDPR. If you need us to sign an NDA we can do so, or we can provide our own mutual NDA.

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