The internet is chock-full of articles that give you unhelpful hints about how to optimise your Facebook adverts. Some of those hints tell you things like, “create an audience” with no real clue about how
Category: Facebook Ads
If you’re going to be running Facebook Ads, you need to become familiar with Facebook Ads Manager. It’s a vital tool for running these kinds of ads and it can make the experience much easier
Making the most out of Facebook Audience Insights as an analytical tool for your business has never been more important. Not only is it completely free of charge to use, but it also gives you
In today’s busy marketplace, there’s no escaping the need for your business to implement a strong social media marketing strategy. With over one billion active users on the platform, Facebook is undoubtedly the number one
Are your Facebook ads hitting your targets, or are they falling short of the mark? One smart way to figure this out is by using Facebook ads campaign objectives. If you go to the Facebook
The online world has changed not only how and when we view advertisements. If we’re the ones delivering them, it has also changed how we do that, too. Especially if that’s through the Facebook social
Facebook Campaign Planner can be another great tool on your way to creating an effective online marketing campaign. However, it is only available to advertisers who have used the reach and frequency buying tool. Campaign
As a business owner, you will probably already be aware of the huge advantages the Facebook Pages have to offer you. This social media platform sees more than two billion monthly active users, which makes
Facebook Pixel is no longer a new invention, having been around for a few years. However, the social network is making improvements to Pixel year on year. This means that it is an even more
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