Tag: account setup

SKAG Tips – SKAG vs 20KAG vs STAG – Single Keyword Ad Groups

March 24, 2018

A SKAG (Single Keyword Ad Group) is a method for organising campaigns and deciding on the overall account structure – by having a unique ad group per keyword. Finding a perfect account structure with Google AdWords and Bing Ads can be like chasing a golden unicorn with a myriad of variations by industry, company size, locations,

Adwords Account Structure Guide & Recommendations

November 26, 2016

What is Account Organisation Account organisation is the arrangement of campaigns, ad groups, ads, keywords and other targeting methods to improve performance reporting and make change management easier. There is no magic unicorn structure because Adwords accounts vary by industry and company size. Accounts need to be segregated in an optimum manner which means they