SKAG Tips – SKAG vs 20KAG vs STAG – Single Keyword Ad Groups

A SKAG (Single Keyword Ad Group) is a method for organising campaigns and deciding on the overall account structure – by having a unique ad group per keyword. Finding a...

Adwords Account Structure Guide & Recommendations

What is Account Organisation Account organisation is the arrangement of campaigns, ad groups, ads, keywords and other targeting methods to improve performance reporting and...