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Tag: account setup

SKAG or STAG? Tips for Single Keyword / Themed Ad Group Guide

Finding a perfect account structure with Google AdWords and Bing Ads can be like chasing a golden unicorn with a myriad of variations by industry, company size, locations, targeting options and goals. A SKAG (Single Keyword Ad Group) is

How to build a Google Ads Account Structure that Works Well

There are a few different keys to success in PPC advertising. One of them is working to optimise the placement and targeting of ads, but that’s only done through the primary factor: having an organised

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