Category: Google Ads

If you are marketing online, you have a lot of fantastic tools at your disposal. One possibility is Google AdWords, a system available from the search engine giant designed as an easy way to help

Google wants to make its services more valuable to business customers who use its advertising platform. And one of the ways the Califonia-based company hopes to achieve this is through its Ads Recommendations tool, a

What is AdWords Editor? If you’re running a lot of ad campaigns, then you’ll want to check out AdWords Editor, which makes the process of managing all of your advertisements all the more straightforward. Get

If you’re new to the world of pay-per-click advertising then you may want to start with the basics such as learning what keywords are and the purpose they serve. If you’re not completely new to

When it comes to optimizing your pay-per-click advertising campaigns there are many different tricks and tips that you can use in order to increase your relevancy to search terms and also improve your chances of

Companies have been using A/B split testing to test different digital advertising approaches since time immemorial. But it’s only recently that Google, our beloved master, has decided to incorporate the procedure into its PPC tool,

While SEO is a very important part of any online strategy and isn’t going anywhere anytime soon, PPC techniques can and should be used in conjunction with it to get the best results. However, many