How To Use The Google AdWords Editor Guide – Expert Tips

If you’re running a lot of ad campaigns, then you’ll want to check out AdWords Editor, which makes the process of managing all of your advertisements all the more straightforward. Get the application, and you’ll find that you’re saving time, money, and energy — allowing you to get the most from your campaigns. In this article, we’ll take a look at some handy tips and tricks that’ll ensure you get the most from the application.

One of the most popular reasons that Google Ads Editor is used is for bulk updates. To learn about other bulk techniques check our blog post. Google AdWords Bulk Update Tips & Tricks

Getting Set Up

Before you’re able to dive into all the handy features of the AdWords Editor, you’ll need to get set up. This couldn’t be easier. All you need to do is download the application, add one or more of your Adwords accounts, and you’ll be ready to go. While you can learn through doing, it’s a good idea to have an idea about what you can use the application for.

Tip One: Learn the Features

One of the best features about the AdWords Editor application is that you can use it offline. Even if you’re not connected to the internet, you’ll be able to make changes to your campaigns. When you do get online, all the changes will be applied. That’s just one of the awesome features, but there are many more! Google introduced the software to make it easier to manage multiple ad campaigns, and that’s just what it does. Essentially, it helps to improve the performance of your ads, and also helps save you money — you no longer have to go through the time-consuming task of making individual changes to ads that may be underperforming.

Tip Two: Replace Text

So let’s take a closer look at one of the main advantages of using the software. For example, being able to replace text across the board, across all of your ads. For example, let’s say you’re running multiple campaigns that outline the deals of your summer sale, which gives customers 15% off all their orders. As time moves on, you want to change that sale so that they receive 25% off all orders. Making changes to every ad would be time-consuming. When you’re using AdWords Editor, you’ll be able to search for all ads that contain ‘15%,’ select them, and then make a bulk change so that they become ‘25%.’  

Tip Three: One Change At A Time

If you’ve got multiple people in your company who can make changes to your ads, then it’s important that you’re not getting mixed up in each other’s work. Because the work can be done offline, you might find that any edits you make are overridden by someone else who has access to the accounts. One way to do this is to make sure you click ‘get recent changes’ before getting to work. Also, this is an issue that strong communication between you and the other employees can also address.

Tip Four: Bulk Changing URLs

Let’s just reiterate the point: AdWords Editor exists to save you time, and make everything about handling your campaigns easier. The power of this can be felt when it comes to changing the URL landing page for your advertisements. You might have one hundred ads that all point toward one specific page. But what happens when you want to switch the page that the advertisement points towards? Without this application by your side, you’d have to go through each ad individually. And how long could that take? We gave one hundred ads as an example, and that’d take some time. But what if you had thousands of ads? It’d take forever. With the application, it’s a piece of cake. You just select all the ads you want to change, alter the URL in bulk, and hit publish. That’s all it takes — around one minute.

Tip Five: Learn the Keyboard Shortcuts

And if you thought all those time-saving features weren’t enough, AdWords Editor also has loads of keyboard shortcuts built into it, which means you can work even faster. There are shortcuts that help you to get around the application, make edits, publish your changes, and more. If you’ve got a lot of advertisements, then it’s worthwhile learning all the shortcuts. It might not seem like it’d save you a lot of time, but when you multiply all those seconds you’ll shave off by a year, you’ll see that it’s worth it

Tip Six: Keep Things Updated

To make the most of AdWords Editor, it’s important that you’re keeping things updated. For the most part, this will be performed automatically; there’s nothing that you need to do. However, there are some times when you’ll be prompted to download the latest version, such as when you need to download your data into the system again. If you’re not able to download the data there and then, you’ll want to hold off updating until you can. As well as the actual system, you’ll also want to keep your knowledge of the system updated too — there are always new hacks and best practices coming out.

Tip Seven: Copy Between Accounts

If you have multiple accounts on the Adwords platform, then the editor can make things even more speedy. You can have more than one account on the system. And if you ever need to copy information from one account to another, you can — it’s another great time saver.

Tip Seven: Add Modified Broad Match Type in Bulk

If you have multiple accounts on the Adwords platform, then the editor can make things even more speedy. You can have more than one account on the system. And if you ever need to copy information from one account to another, you can — it’s another great time saver.

Select all the broad match keywords you want to change to modified broad match. Then right click and choose replace text. You can also use the menu- Edit- replace text navigation option. In the find text box, enter one space. In the replace with box, enter space+  If you select the check box, make changes in duplicate items, it will create new keywords. Otherwise, the default keywords is to change the current settings. 

Now you just have to change add a plus sign in front of the first word. This is done following the same process – except select Append instead of replace. Then enter just a plus sign (no spaces required). 

You can also use this technique to create the same keywords in different match types.

Conclusion

If you’re running ad campaigns, then it really is worth the time to install and learn how to use AdWords Editor. It helps make managing all of your campaigns easier, in various ways. You can get statistics about specific campaigns, and then, if they’re not working as well as you expected, edit them in bulk and make improvements. And then there’s the whole time aspect; it’s simply much faster to make changes using the application rather than through the web page. 

Finally, the ability to work offline is a big plus. In an age when we’re not always working in the office, this can ensure you stay on top of your campaigns, no matter where you are. To learn more, checkout our blog post Google Ads Tips

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