Tag: Display Network

Adwords Display Topics Tips

What is Google Adwords Display Topics Targeting? Topics are a directory of website themes around products, services, industries, and ideas. Target your industry by the most relevant topics to show adverts on groups of relevant sites


Adwords Similar Audiences

Adwords Similar Audiences have shared interests with your past website users. Increase your advertising reach by targeting people that have shared characteristics with your prospects or customers. (Website user prospects vs. Converted Customers). Adwords Similar


In-Market Audiences for Google Display

What is In-Market Audience Targeting? In-market audiences are segments that classify internet users based on their demonstrated in-market behaviour and purchase intent across the Google Adwords Display. Users are audiences grouped together based on an aggregation

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