Tag: Display Network

Adwords Display Topics Tips

What is Google Adwords Display Topics Targeting? Topics are a directory of website themes around products, services, industries, and ideas. Target your industry by the most relevant topics to show adverts on groups of relevant sites on the Google Display Network. Topic targeting is like interest targeting such as in-market and affinity targeting, except based on

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Placements Targeting (Banner Ads) on Display Sites

What are Google Adwords Display Placements (colloquially known as banner ads) The Google Display network consists of hundreds of thousands of websites across the internet that can show adverts through Google Adsense. Websites that have large or niche audiences can make money selling ad inventory space on their websites. Google Display has lots of targeting

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Adwords Similar Audiences

Adwords Similar Audiences have shared interests with your past website users. Increase your advertising reach by targeting people that have shared characteristics with your prospects or customers. (Website user prospects vs. Converted Customers). Adwords Similar Audiences targeting- as with  Facebook Lookalike Audiences – are both are more effective when the audience has at least one

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In-Market Audiences for Google Display

What is In-Market Audience Targeting? In-market audiences are segments that classify internet users based on their demonstrated in-market behaviour and purchase intent across the Google Adwords Display. Users are audiences grouped together based on an aggregation of sites that they have been interested in. Reach potential customers while they’re actively browsing, researching or comparing the categories

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