Tag: bidding

ad schedule bid adjustments

Adwords Bid Adjustments

A bid adjustment is modifying the set bids by a percentage based on factors such as location, device, time of the day, past website visitors and more. Bid adjustments modify the original bid to increase or decrease

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Adwords Bidding Scripts

Unlike just manual CPC bidding or automated bidding by Google, using a bidding script is somewhere in between. Bidding scripts provide both the control of manual bidding, as well the automation time saving and efficiency

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