Tag: bidding

ad schedule bid adjustments

Adwords Bid Adjustments

A bid adjustment is modifying the set bids by a percentage based on factors such as location, device, time of the day, past website visitors and more. Bid adjustments modify the original bid to increase or decrease based on the relative performance of each factor to get a better ROI. The bid modifier adjustments are determined by

READ MORE »

Adwords Bidding Scripts

Unlike just manual CPC bidding or automated bidding by Google, using a bidding script is somewhere in between. Bidding scripts provide both the control of manual bidding, as well the automation time saving and efficiency improvements. Bidding scripts can improve bidding accuracy of manual CPC as no human can calculate bid adjustments as well as

READ MORE »
Scroll to Top