Tag: ad copy

How to Write New Ad Copy

January 17, 2016

Ad Copy Split testing has revolutionised advertising. Running more than one version of the advert, lets advertisers see what appeals most to their prospects and customers with concrete quantitative data. Online PPC platforms such as Adwords, Bing, Facebook, Twitter, Linkedin offer A/B testing of adverts.   Split testing means that advertising assumptions can be tested, proven,

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