Facebook Ads is no longer a new PPC platform. It sides alongside Google AdWords as the top 2 PPC advertising marketplaces in the world. Everyday new advertisers enter the auction, so what is going to take to do well? Testing is key- and learning from what you are doing right and wrong. 1. Research &
Tag: audience targeting
Creating audiences for targeting on Facebook can be done during the setup of a new campaign, or using Facebook Audience Insights. You can choose between everyone on Facebook, people connected to your Page or a Custom Audience. Facebook will then provide a comparative bar chart showing how your target audience compares to the Facebook average.
Linkedin is a social media platform for Business to business (B2B) as well as for individuals and business to interact. Using Linkedin PPC advertising provides the ability to target adverts based on audience characteristics of LinkedIn users such as Industry, Company Size, Job Title, Location, Age, Gender and more. Select the right combination of these audience
What is combination targeting on the Google Display? Combination targeting is a way to setup and optimise Display advertising for direct response sales campaigns. Standard audiences on the Display Network offer many advertising targeting options- some not too dissimilar to traditional media. As with the TV, radio, and the newspapers, the Google Display Network by default targets
What is In-Market Audience Targeting? In-market audiences are segments that classify internet users based on their demonstrated in-market behaviour and purchase intent across the Google Adwords Display. Users are audiences grouped together based on an aggregation of sites that they have been interested in. Reach potential customers while they’re actively browsing, researching or comparing the categories
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