Welcome to our advertising blog, where we share the latest best practices by combining manual strategies, automation, and AI innovation
Google Shopping can be one of the most effective acquisition channels for an e-commerce business because...
Google Ads CRM integration connects advertising, website lead capture, sales follow-up and customer data into one...
Digital advertising automation is no longer limited to automated bidding inside advertising platforms. Some of the...
Google Ads automation is often discussed as though it begins and ends with automated bidding. In...
Google Ads audience targeting has changed considerably from the traditional idea of simply selecting a demographic...
The most valuable information about a Google Ads campaign does not always exist inside Google Ads....
LinkedIn Ads can generate valuable B2B enquiries, but the initial form submission tells only a small...
Google Ads CRM integration connects advertising, website lead capture, sales follow-up and customer data into one...
Google Ads is often described as an intent-based advertising platform. That is most obvious in Search...
Meta Ads measurement is no longer based on one browser cookie or one isolated Facebook Pixel....
Facebook and Instagram Ads can generate large numbers of enquiries, but a low cost per lead...
Digital advertising becomes far more powerful when your advertising platforms understand more than who visited your...
LinkedIn Ads company targeting allows B2B advertisers to reach people according to the organisations they work...
LinkedIn Ads can be highly effective for B2B lead generation, but the platform does not automatically...
Google Customer Match lets advertisers use first-party customer data to make Google Ads campaigns more relevant....
LinkedIn Ads targeting gives B2B advertisers something most advertising platforms cannot offer to the same depth:...
Facebook Audience Insights has changed substantially. The old standalone research tool shown in many tutorials no...
Facebook demographic targeting has changed substantially. Advertisers can still use factors such as location, age, gender,...
Facebook Lookalike Audiences help advertisers reach new people who share characteristics with an existing group of...
Facebook interest targeting allows advertisers to reach people whose inferred interests may align with their products,...
Facebook and Instagram advertising can generate awareness, enquiries and sales at considerable scale. However, access to...
Google Display advertising can reach potential customers across websites, apps, Gmail, YouTube, Discover and other visual...
Someone can be interested in cars for years without intending to buy one. Another person may...
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Google Shopping can be one of the most effective acquisition channels for an e-commerce business because...
Google Ads CRM integration connects advertising, website lead capture, sales follow-up and customer data into one...
Digital advertising automation is no longer limited to automated bidding inside advertising platforms. Some of the...
Google Ads automation is often discussed as though it begins and ends with automated bidding. In...
