There are many types of Google AdWords campaigns for building a marketing funnel. AdWords targeting is used to build prospects at all stages of their purchase funnel. From the top of the funnel branding all the way down to direct response with measurable leads and sales. Some campaign types and targeting are more suited for
Google Analytics makes it possible to get more sophisticated with remarketing and build audience remarketing conversion funnels. Google Analytics Audience Builder is used to define and segment your website traffic into meaningful audiences of based on their levels of engagement. Building simple or sophisticated lists from your site visitors into separate audiences for Adwords remarketing using
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