Welcome to our advertising blog, where we share the latest best practices by combining manual strategies, automation, and AI innovation
Google Ads can be one of the most effective customer-acquisition channels for B2C service providers because...
B2B Google Ads is not simply consumer advertising with a longer sales cycle. The economics, targeting,...
Google Ads can put a mortgage broker in front of someone at the precise moment they...
When a boiler stops working, a pipe bursts or the lights suddenly go out, the customer...
For most recruitment agencies, the purpose of Google Ads should be to win hiring companies—not to...
Google Ads can be an exceptionally effective source of new instructions for solicitors and legal practices....
Travel is one of the most competitive and commercially complex sectors in Google Ads. A single...
Google Ads can place a retailer’s products in front of customers at the precise moment they...
Google Ads can put a painter and decorator in front of a potential customer at the...
Google Ads can help construction companies reach prospective clients when they are actively searching for a...
Google Ads can work across almost every legitimate industry, but it does not work equally well...
Google Ads can be one of the most effective ways for builders to generate new enquiries...
A prospective client rarely searches for an architect on impulse. They may be planning an extension,...
Google Ads can be one of the most effective patient-acquisition channels for a dental practice because...
Winning a new accountancy client rarely depends on a single transaction. A good client may remain...
Google Ads can be highly effective for beauty salons, day spas and specialist treatment providers because...
When somebody is locked out, loses a key or needs a damaged lock secured, they rarely...
Google Ads can put a local business in front of potential customers at the exact moment...
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Target Impression Share is an automated Google Ads bidding strategy designed to achieve a chosen level...
Maximise Clicks is an automated Google Ads bidding strategy designed to generate as many clicks as...
Manual CPC is the Google Ads bidding strategy that gives an advertiser direct control over the...
Accurate conversion tracking is the foundation of effective Google Ads management and reliable website analytics. Google...
A PPC campaign does not succeed when someone clicks an advert. It succeeds when the right...
Google Ads campaigns often underperform because of several small weaknesses working together rather than one obvious...
Google Ads strategy is often reduced to choosing keywords, changing bids or testing ad copy. These...
Google Ads Search campaigns remain one of the most direct ways to reach potential customers at...
Google Ads audience targeting has changed considerably from the traditional idea of simply selecting a demographic...
Facebook Ads can generate leads at an impressive scale, but a low cost per lead does...
Performance Max can be one of the most effective campaign types in Google Ads—or an expensive...
Performance Max is one of the most powerful—and most easily misunderstood—campaign types in Google Ads. It...
Google Ads, Facebook Ads and LinkedIn Ads can all generate enquiries, but the advertising platforms only...
Google Ads can generate a form submission, telephone call, appointment request or lead-form enquiry. However, the...
For many service businesses, a telephone call is one of the most valuable actions Google Ads...
The most valuable information about a Google Ads campaign does not always exist inside Google Ads....
Google Ads can tell you much more than how many impressions, clicks and conversions a Search...
Google Shopping feeds are often treated as a purely technical export from an e-commerce website. That...
A Google Ads audit should ultimately answer three commercial questions: How can the account reduce wasted...
Ecommerce conversion tracking is often described as a simple journey: Google Ads click → Online purchase...
Google’s AI Max is a collection of artificial intelligence features that can be activated within an...
Google Ads can be one of the most effective customer-acquisition channels for B2C service providers because...
If you want to advertise e-commerce products through Google Shopping or a retail Performance Max campaign,...
Google Shopping can place your products directly in front of people who are actively searching for...
Google Local Services Ads (LSA’s) are about to undergo their biggest structural change since the advertising...
Google Local Services Ads can be one of the most effective advertising formats available to tradespeople...
Google Ads has spent years adding artificial intelligence and automation inside its own advertising platform. Smart...
The best Google Ads tools are no longer necessarily the platforms that make the most bid...
Google Ads is excellent at measuring what happens before and during an initial online conversion. It...
Facebook and Instagram Ads can generate large volumes of leads, but the initial lead is only...
Google Ads is very good at measuring clicks, calls, form submissions and online purchases. Its...
The technical connection between a CRM and Google Ads is only one part of closed-loop measurement....
Google Ads can be one of the most effective ways to generate leads and sales because...
Google Ads has traditionally been strongest at capturing demand that already exists. A potential customer searches...
Google Shopping can be one of the most effective forms of ecommerce advertising because it places the...
Google Ads has fundamentally changed how Lookalike segments function within Demand Gen campaigns. What was once...
Successful Google Advertising campaigns still depend on three fundamental areas: 1) Targeting and market selection: deciding...
Performance Max has changed considerably since its launch. The campaign type can still distribute budget across...
Looker Studio (formerly Data Studio) is a powerful, free reporting tool for digital marketing. While it...
Maximise Conversion Value and Target ROAS are Google Ads Smart Bidding strategies designed to optimise for...
