Tag: ad testing

ad rotation settings

Adwords Ad Rotation Settings Explained

Ad Rotation controls what percentage of impressions each ad version receives. It is used to help test adverts (A/B testing) and ultimately control which adverts receive the most search impressions. The end goal of ad testing is to work out what is the most effective adverts are- and make sure they receive the most impressions. Google

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How to Write New Ad Copy

Ad Copy Split testing has revolutionised advertising. Running more than one version of the advert, lets advertisers see what appeals most to their prospects and customers with concrete quantitative data. Online PPC platforms such as Adwords, Bing, Facebook, Twitter, Linkedin offer A/B testing of adverts.   Split testing means that advertising assumptions can be tested, proven,

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