A data feed is a catalogue list of the products you want to advertise using Google Shopping. This list includes product attributes such as titles, images, landing pages, current prices, stock, size, colour, age group, gender and more. Some fields are mandatory with other recommended. Building a high-quality data feed includes both recommended and mandatory. What is
Tag: Shopping Ads
Instead of using keywords for targeting, Google Shopping uses product titles, along with other product attributes. Google Shopping campaigns use product image ads instead of text ads, and these product ads include product images, pricing, product titles, and store name. Traffic from Google Shopping, can, therefore, be more qualified- as the search user gets to see
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