Facebook is one of the world’s leading advertising platforms – if not the leader – and yet far less space is dedicated to understanding it than, say, Google, with which the internet has something of
Facebook, like many online advertising channels, requires advertisers like you to bid for limited ad space that it displays to its users. Most often, the company that offers the highest bid will get to show
Facebook remarketing is an inherently useful part of any marketing strategy. In this guide, we’ll explain the fundamentals of the entire process, so you can consider adopting this powerful technique in your own marketing efforts.
Facebook Lookalike Audiences are a fantastic way of targeting your Facebook marketing efforts to ensure the best possible likelihood of success. Below, we’ll look at how Lookalike Audiences function, as well as explore a few
The days of Facebook being limited to a cool place to hang out online and catch up with old friends are long gone. Today, Facebook has a dual purpose, and it can provide a hugely
Running Facebook ads is one of the most important ways of attracting attention to your business, and generating growth. Not only has the site experienced a surge in the past decade or so, but it’s
Facebook Ads is no longer a new PPC platform. It sides alongside Google AdWords as the top 2 PPC advertising marketplaces in the world. Everyday new advertisers enter the auction, so what is going to
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