Tag: Facebook Ads

Facebook Ads is no longer a new PPC platform. It sides alongside Google AdWords as the top 2 PPC advertising marketplaces in the world. Everyday new advertisers enter the auction, so what is going to take to do well? Testing is key- and learning from what you are doing right and wrong. 1. Research &

Creating audiences for targeting on Facebook can be done during the setup of a new campaign, or using Facebook Audience Insights. You can choose between everyone on Facebook, people connected to your Page or a Custom Audience. Facebook will then provide a comparative bar chart showing how your target audience compares to the Facebook average.