How to Use a Facebook Page for Marketing Your Business

As a business owner, you will probably already be aware of the huge advantages the Facebook Pages have to offer you. This social media platform sees more than two billion monthly active users, which makes it completely impossible for you to disregard. Facebook makes it much easier for people to find your business and communicate with you online If you don’t already have a Facebook page for your business, then the following steps will prove extremely useful when you do decide to hop on the bandwagon and create one.

First of all, you need to get signed up with Facebook and create your own page. You can fill in your business type by choosing from the many categories they give you in the drop down menu. After filling in a few basic details such as your business name, contact telephone, email, location and type you will be ready to go one step further with your new business page.

Innovative Images

No Facebook Page is complete without pictures, simply because they will appeal to your audience. Use your brand logo as your profile picture so that you are easily identified out of a big crowd. The image will pop up whenever anybody searches for your business so make sure it’s a good one. Make sure that you use the cropping tool effectively so that you aren’t cutting out any of your brand logo from the square box that Facebook give you. You could be a little more creative with your cover photo and change this more regularly if you wish.

Wonderful Wording

The description of your Facebook Page is your golden opportunity to sell your business to your target audience. Whittle it down to a couple of sentences without being too flowery with your language. 

Once your short description is in place you can complete your ‘About’ section. Make sure you fill in all of the fields that Facebook provides you, because this will give your page a better ranking. Your target audience will want to know everything there is to know about your products or services so now is your chance to tell them. This should include everything from contact details to opening times.

Create Your Username

It might seem like quite a simple task, but your username is going to tell people where to find you. Keep it consistent with your other social media platforms if you can, so that your audience can recognize you right away. You can use up to fifty characters for your username, but don’t make it too long if you don’t need to.

Construct Your First Post

Now is your moment to share some newsworthy content that is going to draw your target audience in. Whether you are writing a blog post and sharing it on your Facebook Page or simply explaining an upcoming offer, make sure it’s going to be appealing to your audience.

Engage with Followers

Now is your chance to start boosting your Facebook Business Page up the ranks. Start inviting your friends and family to like the page and use your other social media platforms to promote it. The more you can engage with your audience the better the results will be. Leaving the option open for customer reviews is also an excellent idea, as this will give your potential customer some valid testimonials to read. You need to be patient when waiting for your Facebook following to grow, as this will take plenty of time and persistence.

How to Optimize Your Facebook Page

You Facebook Page is looking full, interactive and ready to go now, so it’s time to optimize your page and get the most out of it as possible.  People might be clicking onto your page for a whole host of reasons, but you can give them a clear purpose by including a call to action button. This makes it easier for them to engage with your business and allows each visitor to learn more about you.  If you’re looking for a quick and easy way to summarize what your business is all about then why not add a pinned post? This could contain important information, a recent promotion or a stunning piece of content you just want everyone to see. Having a striking pinned post will keep people engaged for longer.  Longing other people and businesses is one thing, but are you supporting them? If you can like other pages that are similar to yours you will be able to start building a community. Think about what your target audience might be interested in and search for pages of interest. It’s very likely that they will give you a like back in the end too!   There are some clever settings on your page which allows you to adapt where the page can be see, banned words and who the admin ins. Take some time to explore every possibility of the setting parameter and you can be sure that all of your preferences and requirements are up to date.  Don’t ignore the page insights option, as this allows you to delve deeper into your target audience. You can start creating more content that they love, which will in turn improve your overall engagement.  Try to include some backlinks at the end of a blog post or another post to help increase the credibility of your Facebook Page. This might help to improve your search engine ranking position in the end too.  If you can become a verified Facebook Page then it will be a further feather to add to your cap. This show your audience that you’re the real deal so aim to become verified if you can. 


Now that your Facebook Page is completely set up and optimized accordingly, you will be able to keep on top of audience engagement. Use a scheduling tool such as Buffer or Hootsuite to schedule your posts, measure your impressions and share media with your audience. You will soon start to notice the huge difference that your Facebook Page can make to your business.

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