Facebook Dynamic Ads: Remarketing your website products

If you’re looking for a successful ad format that affords you all kinds of great opportunities, you should think about using Facebook Dynamic Product ads. It makes the task of advertising the right products to the right people so much easier for you and it takes a lot of effort out of the process. 

It doesn’t matter if you’ve never used this ad format before because getting started is relatively easy. We’re going to tell you how to do that, as well as tell you more about the power of Facebook Dynamic Product ads and why you should definitely think about using them.

What Makes Facebook Dynamic Product Ads Different?

Rather than you having to create specific ads for specific products, Facebook Dynamic Product ads allow you to have ads generated for all of the products in your inventory. It takes the work out of the process for you and it’s so easy to get started with it. They use relevant data to generate unique ads and it’s a system that’s already being used to sell millions of products every day. You should want a part of that too.

They Produce Unique and Relevant Ads

The process involves creating unique ads that are used to target specific people. It means that the ads people see will have some meaning and relevance to them, rather than them just being random or only targeted at certain demographics. It’s a lot more precise than other types of social media advertising, making for a more successful experience for the retailer and more appropriate ads for the user.

They Can Also be Used on Instagram and Audience Networks

Facebook is a huge online company nowadays, and it also owns Instagram. This affords you a whole range of other opportunities that you should be certain to make use of. The ads generated can be pushed to Instagram as well as other audience networks. It means you don’t have to spend as much time managing a range of ads on a range of different platforms. A lot of that work is done for you when you choose Facebook Dynamic Product Ads.

No Real Maintenance is Required

Facebook is always on and always in use by people all over the world. Once your adverts have been created and their schedule is set, you can pretty much just forget about them. The algorithm will make sure the right ads are presented to the right people, and there’s nothing much more for you to do. That’s what makes it so appealing as an ad format to many retailers.

How to Get Started with Facebook Dynamic Product Ads

Create Your Product Catalog

Facebook Dynamic Product ads draw from a catalog to generate ads and present them to the right people on the Facebook platform. So, in order for that to happen, you first need to create your catalog of products. It’s not too difficult and won’t take up much of your time. First start a  campaign and click All Tools and then select Product Catalogs. You name the catalog and then import it into Facebook. You can import it from an existing site online or use a spreadsheet with all relevant details.

Facebook Custom Audiences

A big part of Facebook Dynamic Product ads is remarketing. It’s something that you can’t afford to ignore if you want to make sure that your products are seen by the right people all the time. To ensure you can make use of this function, you need to make use of the Custom Audiences function. Facebook pixel is also part of this. You should include AddToCart, Purchase and ViewContent. A lot of this i automated and set up for you, so just follow the on-screen steps.

Set Up Your Template

Next, you’ll need to set up the template of your ads. These can be either single or multi-product ads depending on your needs and preferences. The templates are all pretty good but you’ll have to choose one that you think best suits your brand and what you want to achieve with these adverts. Once a person buys a product from your ads, they won’t see that product again. A new product will fill the template instead.

Emphasise the Photos Price

Getting great photos is a vital part of setting up your ads before you launch them. You want to make sure that the photos are clear, bright and not difficult to understand or make out. You should also be sure to emphasise the price, and this is something that’s often done by including the price as part of the image that’s displayed. This is especially important if you feel your products offer very good value for money.

Why You Should Start Using Facebook Dynamic Product Ads

It Makes Targeting the Right People Easier

When it comes to targeting, there are few better ad options than Facebook Dynamic Product Ads. It really is the best option out there and it shouldn’t be ignored. It allows you to know exactly which products are being viewed by which people from your catalog. This is where the Dynamic Retargeting comes into play. When they leave, they can then later be targeted with the products that they viewed and showed an interest in previously.

Keep Ads Continually Relevant

As a direct result of the information shared in the point above, the ads you show to people are always kept relevant and meaningful. You won’t want your time or the target customer’s time showing them products they have absolutely no interest in whatsoever. You can also target specific audiences with these kinds of ads, so they’ll be relevant in a whole variety of different ways, which is certainly no bad thing.

Standard Remarketing

Dynamic Remarketing is great, but it is not available for all industries yet. Additionally, sometimes using a static images is also worth testing, particularly with less engaged custom audiences (e.g. low website session duration). To learn more about standard remarketing, check out this blog post. Facebook Ads Remarketing Super Guide: Tips & Tricks



So, as you can see, there are lots of great reasons why you should make use of Facebook Dynamic Product Ads, so now is the time to start using them. Familiarize with them and decide whether they can help you reach the right people with the right ads. For many marketers, this solution will be ideal.

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